The MHP Brokers Tips and Tricks Podcast Interview with 3 Female Leaders in the Manufactured Home Park Industry in Recognition of International Women’s Day

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The MHP Brokers Tips and Tricks Podcast Interview with 3 Female Leaders in the Manufactured Home Park Industry in Recognition of International Women’s Day

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In this episode of The MHP Broker’s Tips and Tricks podcast, Maxwell Baker, president of The Mobile Home Park Broker, interviewed his wife, Kathryn Baker, and two more female business leaders. These were industry business owners Justine Natalie and Maria Horton. As with every Tips and Tricks podcast episode, this one is brought to you by The MHP Broker's proprietary Community Price Maximizer. Use this four-step system to get the highest price possible for your mobile home park or RV community when you sell it through The MHP Broker. Guaranteed. Call Max for details. Here Are the Show Highlights: Kathryn introduced herself as the co-owner and chief operating officer (COO) of The Mobile Home Park Broker. Her focus is on customer service excellence, optimizing workflow and driving growth. (Kathryn, 1:26)Justine Natalie introduced herself as the co-founder and co-owner of a company called Dynamic MH Solutions. THat’s a hybrid third-party park management operation she started with business partner Mike Scheffler in 2021.They started by offering sales and financing services, and then got into property operations. Their focus is in teaching and training community management. (Justine, 3:00)Maria Horton introduced herself as someone who has been in the business for about 23 years, mostly on the human side of the business: property management, community relations, and such. She said she loved watching her young residents grow up, get scholarships, and take on life. She also loves going to industry conferences and networking. (Maria, 4:10)Maria said she thinks the biggest challenge is trying to change the image and perception of her industry and the very concept of what a mobile home is. It’s also difficult to go up against the obstacles that local communities place on manufactured home parks to regulate them and seemingly control them out of existence. (Maria, 5:55)Max observed how intimidating an industry conference might be to some. For instance, the difficulty of someone just starting out trying to strike up a conversation with someone who owns 100 parks. (Max, 6:48)Maria noted that she has the social ability to approach anyone at a conference, and that she goes out of her way to meet someone who seems intimidated or on the outskirts of the social action, and introduce them to others. She’s also glad to see how many women there are at these shows now, compared to years before. Women are finally becoming a bigger part of the career path. (Maria, 7:07)Max then asked his guests to address the various business challenges they’ve had to take on, being women in the business. (Max, 8:00)Justine said that there are so many details and decisions she has to stay on top of, it’s easy to get imposter syndrome and wonder how she possibly has the talent and ability to thrive or survive in such an environment. She said that she thinks women might overthink this more than men, who might have a greater tendency to just “jump right in” with greater confidence and less insight. This, she thinks, is a daily challenge and one she’s always trying to overcome as a female business owner. (Justine, 8:23)Max said that he thinks women tend to be better business operators than men. The men prefer “flying by the seat of their plants” while women plan and strategize before taking action. (Max, 9:49)Justine and her husband have observed that the careful pre-planning is something she does in her business life, but not at all in her private life where she’s more spur of the moment. (Justine, 10:09)Maria thinks that might be because more people are affected by decisions she makes in the business life. At home, she can blunder her way through decisions because they affect fewer people. (Maria, 10:40)One of Maria’s biggest challenges is staying abreast of all of the organizations and associations she takes an active part in. She always wants to feel that she’s making a positive impact in her industry, but it’s easy to get sucked in and get overinvolved. Sometimes she just doesn’t know when or how to say no. (Maria, 11:29)Kathryn stated that she also sometimes experiences the impostor syndrome like Justine. She’s eventually come to realize that she doesn’t always have to have all of the answers, that she can rely on others on the topnotch team they’ve put together through the years. (Kathryn, 13:39)Justine has made a point of hiring great people who are good at what they do so she can let them make key decisions when they should. But it took her awhile to realize that she could trust others to help her run the business. (Justine, 14:21)Kathryn said that she learned how to accept the freedom to fail from a video biography of Spanx founder Sarah Blakely. She said that around the kitchen table as she was growing up her dad would ask her all the time, “Sarah, what did you fail at today?” The idea was to lose the fear of failing and be able to take decisions and get right back up on your feet if you failed...