『Loyalty Wired』のカバーアート

Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved 経済学
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  • Podcast 92 - AI in Loyalty - From Automation to Transformation

    Podcast 92 - AI in Loyalty - From Automation to Transformation
    2026/08/10
    AI is changing loyalty — but the real opportunity isn't automation. It's transformation. In this episode, leaders from McDonald's, Kobie and former Nike executive Linda Cereda explore what it really takes to build AI into loyalty: from rethinking culture, operating models and decision-making to creating more relevant and valuable customer experiences. They discuss why technology alone won't deliver the promise of AI, why data and human judgement matter more than ever, and where brands must draw the line between helpful personalisation and surveillance.
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    35 分
  • Newscast 29 - Who Owns Loyalty?

    Newscast 29 - Who Owns Loyalty?
    2026/07/27
    Who owns the value created by loyalty? In Newscast 29, Gary Leff unpacks Marriott Bonvoy’s tensions with hotel owners, Rob Burgess assesses TUI’s first loyalty programme, and Roger Williams explains the wave of loyalty-tech deals. Plus, the latest headlines and data shaping the industry.
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    34 分
  • Podcast 91 – Personalisation with Purpose

    Podcast 91 – Personalisation with Purpose
    2026/07/13
    Everyone talks about personalisation, but very few brands get it right. In this episode, experts from Vinted, Elkjøp and R-Cubed explore how to create more relevant customer experiences through better data, smarter testing and a relentless focus on solving customer problems.
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    46 分
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