『Loyalty Wired』のカバーアート

Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
無料で聴く

概要

 Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved 経済学
エピソード
  • Newscast 27 - Measuring What Matters

    Newscast 27 - Measuring What Matters
    2026/02/10
    In our latest Newscast we round up the latest in global loyalty before diving into the metrics that matter . Featuring Caroline Papadatos on KPI lifecycle, CashKick on scaling to 12M+ members, Max Kenkel (ITA Group) on measuring what moves behaviour, and Phil Hawkins myth-busting loyalty’s favourite metric.
    続きを読む 一部表示
    32 分
  • Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty

    Podcast 86 - Rory Sutherland on Behavioral Science and Loyalty
    2026/01/19
    Loyalty marketing only works because humans don’t behave like machines. In this episode, Rory Sutherland and behavioural scientist Jordan Buck unpack the seemingly irrational behaviour we see in real loyalty programmes — and explain the psychology that makes it predictable, repeatable, and commercially useful. If you design rewards, communications, or loyalty strategy, this episode will change how you think about what really drives response.
    続きを読む 一部表示
    52 分
  • Podcast 85 - Predictions for 2026

    Podcast 85 - Predictions for 2026
    2026/01/05
    It is time for the annual Predictions Show on The Loyalty Podcast. In this light-hearted but insightful episode, our expert panel shares their predictions for what will shape the loyalty industry in 2026. From technology and data to customer expectations and program design, we explore the trends they believe will define the year ahead. And, of course, we will be revisiting these predictions at the end of the year to see who got it right. Featuring predictions from Stuart Melim, Caroline Papadatos, Pavel Los, Adam Posner, Phil Gunter and Iain Pringle, with a special guest appearance from Max Kenkel. Sponsored by ITA Group.
    続きを読む 一部表示
    32 分
まだレビューはありません