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Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
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 Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.All rights reserved 経済学
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  • Newscast 24 - The Nordstrom Shift

    Newscast 24 - The Nordstrom Shift
    2025/06/23
    Nordstrom just made a bold move—ditching points at Nordstrom Rack in favor of a flat 5% discount. Some call it a downgrade. But is it really?
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    38 分
  • Newscast 23 - The Loyalty Boomerang

    Newscast 23 - The Loyalty Boomerang
    2025/06/08
    Exploring the loyalty boomerang effect and the emotional cache of cobranded credit cards.
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    31 分
  • Podcast 77 - Changing Customer Needs - 2025

    Podcast 77 - Changing Customer Needs - 2025
    2025/06/03
    In this podcast our panel explore how customer attitudes to loyalty and changing and what marketing professionals need to do to take account of these changes.
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    24 分

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