『Loyalty Wired』のカバーアート

Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
無料で聴く

Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved 経済学
エピソード
  • Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?

    Podcast 94 - The AI Loyalty Manager: Time to Rethink the Role?
    2026/10/15
    AI is changing loyalty management. But are we ready to rethink the role itself? Donald Baal (NASCAR), Matteo Costa (formerly TK Maxx) and Jan-Pieter Lips (Capillary Technologies) explore how AI is reshaping the way loyalty programmes operate. From automating everyday tasks to fundamentally changing team structures, responsibilities and decision-making, this conversation raises a bigger question: If you were building a loyalty team from scratch today, would it look anything like the one you have now?
    続きを読む 一部表示
    38 分
  • Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder

    Podcast 93 – Loyalty Is Growing. So Why Is Engagement Getting Harder
    2026/09/28
    Loyalty membership is growing around the world. But customers are becoming more selective about the programmes they actually use. Ian Pringle is joined by Charlie Hills of Mando Connect and Adam Posner of The Point of Loyalty to compare years of loyalty research across Europe and Australia. They explore what customers now expect, why value and simplicity matter more than ever, and how personalisation, partnerships and gamification could shape what comes next.
    続きを読む 一部表示
    41 分
  • Newscast 30 - The Value of Nothing

    Newscast 30 - The Value of Nothing
    2026/09/14
    What is a reward actually worth? Newscast 30 explores how coffee, digital badges, streaks and access can influence behaviour—and when low- or no-cost rewards create real commercial value. Featuring Amanda Cromhout, Tom Peace, Anya Jones, Dr Jacqui Nortje, Caroline Papadatos and Dom Winchester.
    続きを読む 一部表示
    34 分
adbl_web_anon_alc_button_suppression_t1
まだレビューはありません