『Loyalty Wired』のカバーアート

Loyalty Wired

Loyalty Wired

著者： Loyalty Wired
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Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire.All rights reserved 経済学
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  • Podcast 90 - The Future of Loyalty Partnerships

    Podcast 90 - The Future of Loyalty Partnerships
    2026/06/26
    Partnerships have always been at the heart of loyalty programmes. But the way they work is changing. In this episode of The Loyalty Podcast, Iain Pringle is joined by Dom Winchester (Nectar360), Madeleine Svantesson (SAS EuroBonus) and Vilde Bergan (Spenn) to explore how partnership models are evolving. From coalition programmes and flexible currencies to payment integration, open banking and data collaboration, they discuss how brands are creating more connected loyalty ecosystems. If you work in loyalty, partnerships or customer strategy, this episode offers a fascinating look at where the industry is heading.
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    37 分
  • Podcast 89 - Loyalty - The Case for Change

    Podcast 89 - Loyalty - The Case for Change
    2026/05/12
    Loyalty programmes are under pressure to change. In this episode, leaders from Decathlon, Uber and B&Q explore why brands must move beyond discount addiction towards smarter, more sustainable loyalty strategies built around data, engagement and customer value.
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    44 分
  • Podcast 88 - Emotional Loyalty

    Podcast 88 - Emotional Loyalty
    2026/04/21
    Most loyalty programmes are built on rational exchanges: points, rewards and incentives. But that is only part of the story. In this episode Iain Pringle is joined by Max Kenkel, Vicky Elliot and Adam Posner to explore emotional loyalty — the moments of recognition, surprise, service and human connection that make customers feel something, not just earn something. They discuss why emotional loyalty matters now, where brands get it right and wrong, and how loyalty teams can start building more meaningful moments without losing commercial discipline. If you work in loyalty, customer experience or brand strategy, this episode is full of practical ideas.
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    35 分
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