Send us Fan Mail

Hosts: Dr. Jonathan Wade & Joel Malin

Topic: The "Both/And" Mindset, Confronting Brutal Truths, and Overcoming Binary Thinking

Executive Overview

In this episode, Dr. Jonathan Wade and Joel Malin record together in person after a brief hiatus due to Joel’s relocation and joining Orchard Health as a counselor. They explore the concept of "Both/And" thinking (dialectical thinking) versus rigid "Either/Or" perspectives. Grounding their discussion in the Stockdale Paradox, they examine how accepting competing truths can help entrepreneurs and individuals navigate life's setbacks, manage expectations, and maintain sustainable long-term success.

Key Discussion Points

1. Life Updates & Transition

• Co-Location: Joel has relocated from Jacksonville, Florida, to join Dr. Wade directly at Orchard Health in Georgia as a therapist.
• Multifaceted Roles: Beyond providing clinical counseling, Joel is involved in building out their studio space and assisting with various practice initiatives.

2. The Stockdale Paradox & "Both/And" Thinking

• The Stockdale Paradox: Inspired by Admiral James Stockdale's experience as a prisoner of war in Vietnam, Jonathan shares how Stockdale survived by confronting the brutal reality of his situation while maintaining total faith that he would ultimately prevail—without attaching false timelines.
• The Danger of Deferred Hope: Joel highlights how setting rigid expectations (e.g., "we'll be out by Christmas") leads to repeated disappointment, causing psychological helplessness.
• Dialectical Behavior Therapy (DBT): Joel connects this concept to DBT, a therapeutic modality that helps individuals tolerate competing truths simultaneously rather than falling into black-and-white or dualistic thinking.

3. Reframing Business and Personal Setbacks

• Diversification at Orchard Health: Rather than treating Orchard Health as just a traditional medical clinic, Jonathan expanded it into a comprehensive wellness practice offering counseling, aesthetics, IV wellness, and an in-house pharmacy.
• Handling Business Losses: Jonathan reflects on receiving news that Orchard Health's largest employer client would not renew in 2027 following a corporate buyout. Unlike past setbacks that caused months of self-blame, embracing a resilient mindset allowed him to process the hit quickly and focus on solutions with his team.
• Fear and Courage: The hosts note that courage is not the absence of fear, but taking action alongside fear. Entrepreneurs must accept both the possibility of difficulty and the commitment to persevere.

4. Vocabulary Reframing & Balance

• Replacing "But" with "And": Joel emphasizes how substituting "and" for "but" preserves the validity of both sides of a statement. For example, instead of "I want to set a boundary, but I don't want to hurt her feelings," reframe to "I want to set a boundary, AND I plan to be gentle with her feelings."
• Rest is Productive: Taking a rest day is not "being lazy"—it is an intentional investment in long-term health and personal relationships.
• Marathon vs. Sprint: Building a sustainable business and family life requires pacing over a marathon rather than running endless short sprints to burnout.

Key Takeaways

• Avoid "Ricky Bobby" thinking ("If you ain't first, you're last"). Life and business rarely fit into absolute binaries.
• You can experience extreme stress or uncertainty in one area of life and still maintain health, purpose, and progress overall.
• True long-term success means showing up on "boring Tuesdays" and balancing ambitious career goals with intentional family presence.

Send us Fan Mail

The Long Burn - Episode 23: Part 2

Guest Speaker - Corey Golding - Greenville, SC

1. The Accidental Partnership & International Context

• The Greenville Connection: Jonathan bought a short-term rental in Greenville, SC, without realizing Corey was the former owner. When Jonathan needed local landscaping, he unknowingly reached out to Corey, launching both their project and their friendship.
• Business Environments (Australia vs. US): Having lived in Australia and South Africa before moving to the US, Corey compares the regulatory landscapes. He notes that while Australia features heavy government oversight and multi-year licensing barriers, the US offers unmatched speed, market opportunity, and scalability for energetic entrepreneurs.

2. Faith, Pivot, and the Weight of Loss

• From Youth Ministry to Landscaping: Struggling to support a growing family on a $29,000 youth ministry salary, Corey pivoted during the 2020 pandemic. He landed an initial $8,000 mulch job that served as the launchpad for Koala Care Services, which eventually grew into a multi-million dollar residential builder.
• Grief as a Catalyst for Courage: Corey and his wife, Morgan, experienced the devastating loss of their full-term daughter, Emmy, during childbirth. Grounded in their Christian faith, walking through that level of grief dismantled Corey's fear of failure, giving him the internal freedom and clarity to make bold, decisive business moves.

3. Scaling Pains, Health, and Delegation

• The Cost of Rapid Growth: Scaling revenue from $300,000 to over $1M+ within two years while managing up to five development properties simultaneously came at a heavy price. Physical and emotional burnout forced Corey to rethink his lifestyle, address chronic stress, and realign his work with long-term health and family.
• Shifting from Operator to Visionary: Corey realized that sustaining momentum meant abandoning the belief that "no one else can do it right." By hiring for character, empowering experts to lead specific operational areas, and focusing on long-term strategy, he shifted from working in a job to building an actual company.

Notable Takeaways & Core Lessons

• Grief Resets Risk Perception: Deep personal trial can strip away the trivial fear of operational or financial risk, enabling a leader to act with greater decisiveness and conviction.
• Unchecked Growth is Toxic: Revenue velocity without operational capacity and healthy boundaries leads directly to physical burnout and personal strain.
• Character-First Hiring Enabler: True delegation requires releasing control to high-character individuals who possess skills the founder lacks.

If you are in the Greenville area looking for a reputable company to help you with your property, please visit Corey's website at www.koalakareservices.com

Send us Fan Mail

The Long Burn - Episode 22: Part 1

Guest Speaker - Corey Golding - Greenville, SC

1. The Accidental Partnership & International Context

• The Greenville Connection: Jonathan bought a short-term rental in Greenville, SC, without realizing Corey was the former owner. When Jonathan needed local landscaping, he unknowingly reached out to Corey, launching both their project and their friendship.
• Business Environments (Australia vs. US): Having lived in Australia and South Africa before moving to the US, Corey compares the regulatory landscapes. He notes that while Australia features heavy government oversight and multi-year licensing barriers, the US offers unmatched speed, market opportunity, and scalability for energetic entrepreneurs.

2. Faith, Pivot, and the Weight of Loss

• From Youth Ministry to Landscaping: Struggling to support a growing family on a $29,000 youth ministry salary, Corey pivoted during the 2020 pandemic. He landed an initial $8,000 mulch job that served as the launchpad for Koala Care Services, which eventually grew into a multi-million dollar residential builder.
• Grief as a Catalyst for Courage: Corey and his wife, Morgan, experienced the devastating loss of their full-term daughter, Emmy, during childbirth. Grounded in their Christian faith, walking through that level of grief dismantled Corey's fear of failure, giving him the internal freedom and clarity to make bold, decisive business moves.

3. Scaling Pains, Health, and Delegation

• The Cost of Rapid Growth: Scaling revenue from $300,000 to over $1M+ within two years while managing up to five development properties simultaneously came at a heavy price. Physical and emotional burnout forced Corey to rethink his lifestyle, address chronic stress, and realign his work with long-term health and family.
• Shifting from Operator to Visionary: Corey realized that sustaining momentum meant abandoning the belief that "no one else can do it right." By hiring for character, empowering experts to lead specific operational areas, and focusing on long-term strategy, he shifted from working in a job to building an actual company.

Notable Takeaways & Core Lessons

• Grief Resets Risk Perception: Deep personal trial can strip away the trivial fear of operational or financial risk, enabling a leader to act with greater decisiveness and conviction.
• Unchecked Growth is Toxic: Revenue velocity without operational capacity and healthy boundaries leads directly to physical burnout and personal strain.
• Character-First Hiring Enabler: True delegation requires releasing control to high-character individuals who possess skills the founder lacks.

If you are in the Greenville area looking for a reputable company to help you with your property, please visit Corey's website at www.koalakareservices.com

Send us Fan Mail

People Management: Generalists, Specialists, and Avoiding Employee Burnout

Episode Overview

In this episode of The Long Burn, co-hosts Dr. Jonathan Wade and Joel Malin examine team dynamics and people management from both employee and employer perspectives. The discussion centers on the tension between "generalist" roles and "specialist" roles, how rigid corporate structures stifle employee creativity, and how business owners can leverage high-skill strengths ("force multipliers") to drive growth and prevent workforce burnout.

👥 Hosts

• Joel Malin: Co-host; bringing the employee, team lead, and clinician perspective.
• Dr. Jonathan Wade: Co-host and practice owner (Orchard Health); bringing the employer and founder perspective.

🧠 Core Themes & Key Takeaways

1. Generalists vs. Specialists in the Workplace

• The Generalist/Cog Mindset: Generalist positions establish a necessary operational foundation for any business. However, forcing innovative employees into indefinite generalist tasks creates a "cog in a wheel" dynamic that limits self-expression and leads to burnout.
• The Specialist as a Force Multiplier: Innovative employees thrive on specialization, new challenges, and applying unique skill sets (e.g., training, marketing, or event coordination). Empowering employees to specialize amplifies their overall productivity and business impact far beyond standard job descriptions.
• The "T-Shaped" Employee Model: Ideal team members maintain a broad operational base across essential generalist tasks (the horizontal bar) while diving deep into specific domains where they excel (the vertical bar).

2. People Management & Culture Building

• Retention and Friction: Dragging staff through tasks they dislike or lack interest in developing builds friction, which leads to frustration, burnout, and high turnover. Employees often leave organizations when they feel they have hit a ceiling on growth or specialization.
• Ownership over Process: Effective managers set clear goals and timeframes while granting employees the autonomy to figure out the execution process, driving buy-in and superior outcomes.
• Hiring for Cultural Fit: Founders must prioritize hiring candidates who fit the company's core culture and values, as technical processes and electronic medical record (EMR) systems can easily be taught later.

🛠️ Practical Frameworks & Actionable Advice

1. Perform an Energy & Strengths Audit: Categorize employee tasks into four quadrants to align roles with intrinsic motivation:
   • High Skill / High Energy (Superpower): Focus on and expand this area.
   • High Skill / Low Energy: Delegate or reassign these draining tasks.
   • Low Skill / High Energy: Invest in training to develop this growth opportunity.
   • Low Skill / Low Energy (Burnout Zone): Eliminate, automate, or reassign immediately.
2. Form Cross-Functional Pods: Group employees based on complementary strengths identified in energy audits to create supportive work units rather than isolated generalists.
3. Bring Solutions, Not Just Problems: Encourage a team culture where employees actively propose solutions when identifying operational flaws.

📢 Promotional Plug

• Fire Health Launch: Dr. Wade highlights the launch of Fire Health, a direct primary care membership practice combining medical access with life coaching to help entrepreneurs maintain physical and mental health while building wealth. The practice is offering a "Founding 50" membership with lifetime locked-in pricing for early adopters at firehealth.co.

Send us Fan Mail

Building Business and Legacy: A Pharmacist’s Journey to Entrepreneurship

Episode Overview

In this episode of The Long Burn, co-hosts Joel Malin and Dr. Jonathan Wade host Adam Moore, owner of Hogan's Pharmacy in Valdosta, Georgia. The group explores Adam's journey from growing up around independent pharmacy to taking over Hogan's Pharmacy, navigating industry challenges like PBMs and corporate structures, overcoming early business loss, delegating to prevent burnout, and building long-term family legacy through real estate.

👥 Hosts & Guest

• Joel Malin: Co-host, Licensed Professional Counselor (LPC) in Jacksonville, Florida.
• Dr. Jonathan Wade: Co-host, medical doctor.
• Adam Moore: Guest, PharmD, owner and operator of Hogan's Pharmacy in Valdosta, Georgia.

🧠 Core Themes & Key Takeaways

1. The Path to Ownership & Leaving Corporate Healthcare

• Family History: Adam grew up in Adel, Georgia, where his father owned an independent pharmacy. After his father passed away during Adam's application to pharmacy school, his family sold the business.
• Frustration with Corporate Models: After working in retail chains and a local hospital, Adam grew tired of corporate mandates and restructuring. This discomfort served as the catalyst to pursue business ownership.
• Acquisition: In October 2014, Adam purchased Hogan's Pharmacy via an SBA-backed loan, with previous owner Ronald Hogan staying on as a mentor.

2. Navigating Industry Roadblocks & Efficiency

• PBM Squeeze: Independent pharmacies regularly deal with Pharmacy Benefit Managers (PBMs) that reimburse below drug acquisition costs on popular medications like GLP-1s, forcing owners to have transparent conversations with long-term customers.
• Turning Loss into Opportunity: Six months after taking over, Adam lost an assisted living contract accounting for 8% of his total revenue. He responded by implementing perpetual inventory tracking and MedSync. This optimization dropped inventory from $450,000 to $280,000 while growing annual revenue from $5M to $11M.

3. Sustainable Operations & Building Legacy

• Delegation to Avoid Burnout: Adam broke his father’s pattern of working non-stop by hiring additional pharmacists. This allowed him to delegate tasks and prioritize being present for his family.
• Workplace Culture: Adam extends flexibility to his staff, encouraging them never to miss their children's family or school events.
• Long-Term Wealth Building: To build passive income streams beyond the pharmacy, Adam expanded into real estate, acquiring rental properties to secure financial stability for the future.

🛠️ Practical Frameworks & Actionable Advice

1. Implement Perpetual Inventory & MedSync: Optimize cash flow by setting strict par levels for reordering and synchronizing patient medications so high-dollar inventory isn't sitting on shelves.
2. Choose Your Headaches: Entrepreneurship comes with challenges, but choosing your own hurdles provides autonomy and agency that corporate structures lack.
3. Delegate to Prevent Burnout: Release the belief that "if it's going to be done right, I have to do it myself" by training staff to handle key operational roles.

🔥 Firing Line Questions Summary

• A Failure That Taught a Lesson: Losing an 8% revenue facility contract forced the pharmacy to adopt tighter inventory management, ultimately resulting in doubling revenue while cutting overhead in half.
• Unlearning a Belief: Unlearning the need to control every task and learning to delegate responsibilities to trusted staff.
• Definition of Success: Operating a business that runs seamlessly whether he is present or not, alongside expanding a rental real estate portfolio for long-term family security.

Send us Fan Mail

Consistency Over Intensity: Why Showing Up Matters More Than Going All-In

Episode Overview

In this episode of The Long Burn, co-hosts Dr. Jonathan Wade and Joel Malin build upon their discussion of strategic patience by diving into consistency over intensity. The hosts explore why small, steady steps over time produce far greater long-term success, character development, and personal trust than short, unsustainable bursts of extreme effort. They discuss how intensity acts as a trap that creates burnout and anxiety, whereas showing up consistently serves as the "compound interest" of business, relationships, and health.

👥 Hosts

• Dr. Jonathan Wade: Co-host, medical doctor and founder of Orchard Health based in South Georgia.
• Joel Malin: Co-host, Licensed Professional Counselor (LPC) in Georgia and Licensed Mental Health Counselor (LMHC) in Florida.

🧠 Core Themes & Key Takeaways

1. The Trap of Short-Term Intensity

• The "January 1st" Phenomenon: Intensity looks impressive, is highly "Instagrammable," and feels productive initially. However, going "full bore" without conditioning leads to burnout, injury, and quitting the moment a minor holiday or roadblock occurs.
• Procrastination & Panic: Joel highlighted that waiting until the last second to exert high intensity creates unnecessary anxiety. A panicked or pushed mind operates impulsively, whereas a rested mind operates efficiently.
• Tool, Not an Operating Model: While short spurts of intensity can supercharge a specific goal or sprint, it fails as a long-term strategy.

2. The Power of Small, Daily Progress

• Eating the Elephant: Dr. Wade recalled a childhood baseball coach asking how to eat an elephant—answering, "One bite at a time." Major challenges and long-term goals must be broken into manageable daily pieces.
• Building the Bones: Joel shared how breaking down large 40-page graduate research papers into small daily research, outline, and citation tasks eliminated trepidation and rendered massive projects manageable.
• Character & Trust: Consistency is the ultimate indicator of character. Showing up regularly builds deep trust in business, counseling, and personal relationships.

3. Lowering the Floor to Build Habits

• Showing Up vs. Peak Performance: To overcome friction and build consistency, "lower the floor" instead of the ceiling.
• The 10-Minute Rule: Dr. Wade cited a patient who committed to getting on a gym treadmill for just 10 minutes every day at 4:00 PM. Lowering the entry barrier made showing up simple, and once at the gym, the patient frequently chose to do more.
• Accepting a New Normal: Incremental, steady shifts (such as gradually reducing sugar in sweet tea) allow the mind and body to acclimate to sustainable lifestyle changes without feeling deprived.

🛠️ Practical Frameworks & Actionable Advice

1. Lower the Barrier to Entry: Commit to a small, non-intimidating version of your target habit (e.g., 10 minutes on a treadmill or reading one article) to overcome the mental hurdle of starting.
2. Test the 50% Reduction Challenge: Try cutting the intensity of a personal or professional goal in half while maintaining daily/weekly connection to it. Evaluate if steady progress feels more balanced and productive over time.
3. Shift Out of the "All-or-Nothing" Mindset: Treat vacations, minor weight gains, or missed hours as simple breaks or "strategic pauses," not full-scale failures that require quitting.

🔥 Key Quotes & Insights