『The Local Marketing Trends Podcast』のカバーアート

The Local Marketing Trends Podcast

The Local Marketing Trends Podcast

著者： Gordon Borrell
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このコンテンツについて

 Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.2023 Borrell Associates, Inc Local Marketing Trends Podcast マーケティング マーケティング・セールス 政治・政府 経済学
エピソード
  • The Rush to Convert SEO to AIO

    The Rush to Convert SEO to AIO
    2025/09/29
    As search engines traffic falls due to the fast-growing popularity of AI search, what will become of SEO? In this episode the hosts address the urgency and timing of what’s happening, and how SEO providers are rushing to deliver an AI-optimization product. The podcast features an interview with Patrick Briggs, CEO of Semify, who describes what he thinks agencies and media companies should be doing to address the issue right now. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    30 分
  • From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future

    From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future
    2025/09/08
    The episode features a candid conversation with the key executive of Gannett, owner of the nation’s biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with AI platforms might yield a large source of new revenue, and why he continues to see local journalism as the company's biggest competitive advantage. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    28 分
  • Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future

    Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future
    2025/09/02
    Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocking growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he considers the Salem a "digital first" company. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 分
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