エピソード

  • How a Boutique Hotel Uses Google Maps Attributes to Drive Bookings

    How a Boutique Hotel Uses Google Maps Attributes to Drive Bookings
    2026/06/07
    In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small boutique hotel in Portland uses Google Maps attributes like 'free Wi-Fi,' 'pet-friendly,' and 'breakfast included' to stand out in search results and convert browsers into bookers. They break down exactly which attributes matter most for hospitality businesses, how to prioritise updates when Google rolls out new attributes, and why the right mix of attributes can boost both rankings and click-through rates. The hosts also discuss a specific case where a hotel added three new attributes and saw a 12% increase in booking inquiries over one month. Whether you run a hotel, B&B, or any local business with multiple selling points, this episode gives you a practical framework for leveraging Google Maps attributes as a low-effort, high-impact SEO tactic. #GoogleMapsAttributes #LocalSEO #BoutiqueHotelMarketing #HospitalityMarketing #GoogleBusinessProfile #PortlandSmallBusiness #HotelBookings #PetFriendly #FreeWiFi #BreakfastIncluded #LocalSearchOptimization #GoogleMapsSEO #SmallBusinessMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #LocalMarketing #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • How a Florist Uses Google Maps Product Listings to Drive Valentine Sales

    How a Florist Uses Google Maps Product Listings to Drive Valentine Sales
    2026/06/06
    In this episode of The Local Marketing Podcast, Lucas and Luna break down how a small florist in Portland used Google Maps product listings to capture Valentine's Day orders. They walk through the exact setup — category selection, photo optimization, pricing display — and share the numbers: a 40 percent increase in click-through rate and a 22 percent lift in revenue versus the previous year. The conversation covers why product listings work better than posts for inventory-based businesses, how to prioritize which products to feature, and a simple weekly audit routine that keeps listings fresh. If you run a retail shop, a bakery, or any local business with physical products, this episode gives you a playbook you can implement this week. #GoogleMapsProductListings #LocalSEO #Florist #SmallBusinessMarketing #GoogleBusinessProfile #Portland #ValentinesDay #InventoryMarketing #ClickThroughRate #ProductVisibility #LocalRetail #MarketingStrategy #FexingoBusiness #BusinessPodcast #LocalMarketing #GoogleMyBusiness #Ecommerce #SeasonalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Local Car Wash Uses Google Maps Wait Times to Build Trust

    How a Local Car Wash Uses Google Maps Wait Times to Build Trust
    2026/06/06
    Episode 34 of The Local Marketing Podcast. Lucas and Luna drill into a single tactic that a car wash in Portland, Oregon, tested to build customer trust: publishing estimated wait times on its Google Business Profile. They break down how the owner—a former software project manager—decided to surface real-time data instead of hiding long queues, why transparency on Maps can reduce call volume and increase conversion, and what the results looked like over twelve weeks. The hosts also discuss the broader principle of using attributes and updates to manage customer expectations, a strategy that applies to any service business with variable demand. No fluff, no theory: one concrete example you can adapt this week. #LocalMarketing #GoogleMaps #GoogleBusinessProfile #CarWash #WaitTimes #CustomerTrust #LocalSEO #SmallBusiness #Portland #Transparency #ServiceBusiness #ConversionRate #CustomerExperience #RealTimeData #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic

    How a Coffee Shop Uses Google Maps Gift Cards to Drive Winter Traffic
    2026/06/05
    In Episode 33 of The Local Marketing Podcast, Lucas and Luna break down how a small independent coffee shop in Portland, Oregon used Google Maps gift card listings to drive foot traffic during a slow January. They walk through the specific setup — how the owner added a digital gift card link to their Google Business Profile, how they promoted it through Google Posts, and the surprising result: a 22% increase in store visits over four weeks. The hosts discuss why TTS (third-party sales) matter for local businesses, how gift cards lower the friction for first-time buyers, and why the holiday lull is actually the perfect time to launch a gift card campaign. They also touch on the psychology of gifting and why Google Maps is an underutilized channel for this kind of promotion. If you run a local business or advise one, this episode gives you a concrete, low-cost tactic to fill your storefront when traffic is slow. No fluff, just a real case study with real numbers. #GoogleMaps #GoogleBusinessProfile #LocalMarketing #SmallBusiness #GiftCards #Portland #CoffeeShop #GooglePosts #FootTraffic #DigitalMarketing #LocalSEO #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #MarketingTips #Retail Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • How a Hair Salon Uses Google Maps Booking to Fill Appointments

    How a Hair Salon Uses Google Maps Booking to Fill Appointments
    2026/06/05
    Episode 32 of The Local Marketing Podcast dives into a specific Google Maps feature most local businesses overlook: the Book button. Lucas and Luna break down how a busy hair salon in Portland, Oregon, called 'Strand Salon', used Google's direct booking integration to turn Map searches into confirmed appointments. We walk through their exact setup — how they enabled online scheduling, optimized their service menu for mobile, and reduced no-shows by 30% using automated reminders. We also touch on why the Book button matters for Google's local ranking algorithm and how it shifts customer behavior from browsing to booking. If you run a local service business — salon, spa, dentist, auto shop — this episode gives you a playbook you can implement this week. Plus, a short conversation on listener support and how it keeps the podcast ad-free. #GoogleMapsBooking #LocalMarketing #HairSalonMarketing #GoogleBusinessProfile #ServiceBusiness #AppointmentScheduling #LocalSEO #PortlandBusiness #StrandSalon #CustomerConversion #NoShowReduction #MobileBooking #LocalSearch #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #SmallBusiness Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Vintage Shop Uses Google Maps Attributes to Attract Local Shoppers

    How a Vintage Shop Uses Google Maps Attributes to Attract Local Shoppers
    2026/06/04
    Lucas and Luna drill into a specific Google Business Profile feature most small businesses overlook: attributes. They walk through how a vintage furniture shop in Portland, RetroFit, added 14 niche attributes — like 'vintage', 'mid-century modern', 'eco-friendly', and 'pet-friendly' — and saw a 22% increase in profile views and a measurable bump in in-store foot traffic over three months. Lucas breaks down which attributes matter most, how to choose them without keyword stuffing, and why attributes work differently than categories or reviews. Luna brings data from a local SEO study showing that businesses with 10+ attributes see 40% more direction requests. They also discuss the common mistake of leaving the 'women-owned' or 'LGBTQ-friendly' attributes unchecked when they apply. Practical, one-takeaway episode for any brick-and-mortar owner who wants their Google Maps listing to actually tell shoppers what kind of place they are before a single review is read. #LocalMarketing #GoogleBusinessProfile #GoogleMaps #LocalSEO #SmallBusiness #VintageShop #Retail #Portland #RetroFit #Attributes #FootTraffic #Marketing #BusinessPodcast #FexingoBusiness #SEOTips #BrickAndMortar #CustomerAttraction #PracticalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • How a Pet Store Uses Google Maps Attributes to Attract Dog Owners

    How a Pet Store Uses Google Maps Attributes to Attract Dog Owners
    2026/06/04
    Episode 30 of The Local Marketing Podcast dives into Google Maps attributes—those tiny feature tags like 'good for dogs' or 'free Wi-Fi' that can make or break a local business listing. Lucas and Luna examine how a pet supply store in Austin, Texas used attributes to stand out from big-box competitors, driving a 40 percent increase in direction requests in just three months. They break down which attributes matter most for different business types, how to avoid attribute fatigue, and why updating attributes seasonally can boost relevance in local search results. If you run a brick-and-mortar business, this episode gives you a concrete checklist you can implement today. #GoogleMaps #GoogleBusinessProfile #LocalSEO #SmallBusinessMarketing #PetStore #Austin #MapsAttributes #DogOwners #LocalSearch #BrickAndMortar #DigitalMarketing #GoogleMyBusiness #MarketingPodcast #BusinessTips #LocalBusiness #FexingoBusiness #BusinessPodcast #TheLocalMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 分
  • How a Dentist Uses Google Maps Q&A to Convert Patients

    How a Dentist Uses Google Maps Q&A to Convert Patients
    2026/06/03
    In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a dentist in Austin, Texas, named Dr. Sarah Cheng, uses the Google Maps Q&A feature to convert prospects into booked patients. They discuss her specific strategy of monitoring and responding to questions about insurance, pricing, and availability within minutes, and how she pre-populates the Q&A with her own frequently asked questions to control the narrative. The episode includes a real example of how a single question about Invisalign cost led to a booked consultation the same day. Lucas and Luna also touch on the importance of mobile responsiveness and using the Q&A to highlight unique selling points like evening hours and sedation options. A must-listen for any local service business owner looking to leverage Google Business Profile more effectively. #DentistMarketing #GoogleMapsQandA #LocalSEO #GoogleBusinessProfile #PatientConversion #DentalPractice #Invisalign #AustinDentist #LocalMarketing #GoogleMapsOptimization #SmallBusinessTips #MarketingPodcast #FexingoBusiness #BusinessPodcast #OnlineReputation #ServiceBusiness #HealthcareMarketing #CustomerEngagement Keep every episode free: buymeacoffee.com/fexingo
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    11 分