SEASON 3 - Ep8 - your weekly fix of video commerce news1. YouTube brings AI shopping to IndiaYouTube is expanding its AI product-tagging tools to India, allowing creators to automatically tag products as they mention them in videos. 2. Accessibility in livestream shoppingA new tool called EchoAid is designed to make live shopping more inclusive for Deaf and Hard-of-Hearing shoppers. 3. Primary results from Amazon Prime day: should we be worried?4. Top 20 Creator list from Rolling Stone's - How many do you know?VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

In this episode of The Live eCommerce Podcast, Nicolas and Matt welcome a very special guest: Luna, the creative force behind Circle Boutique — a brand that blends ritual, fragrance, and artistry into an enchanting shopping experience. From tarot-inspired perfumes to Zodiac collections, hand-crafted candles, and teas, Luna has built more than a store — she’s cultivated a thriving community of creativity, self-expression, and ritual.

We explore:

• 🌙 Luna’s journey building Circle Boutique from passion to community hub

• 🔮 How ritual and artistry shape customer experience in retail

• 🛒 Live shopping as both a slow-and-steady journey and a space where bold leaps can succeed

• 🎥 Lessons for brands looking to integrate storytelling and authenticity into video commerce

Whether you’re a retailer, marketer, or simply someone who loves magical experiences, this conversation will leave you inspired.

• Connect with Luna & Circle Boutique: https://circeboutique.com/

• Follow The Live eCommerce Podcast

• Learn more about shoppable video with eStreamly

Hit play and discover how everyday rituals can transform shopping into something truly magical.

SEASON 3 - Ep7 - your weekly fix of video commerce newsShopify is embrassing Chatgpt - Threat to Amazon?Is TikTok going away for Meta Ai?PalmStreet Liveshopping App record ordersConsumer sentiment VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

SEASON 3 - Ep6 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

SEASON 3 - Ep5 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce

SEASON 3 - Ep4 - your weekly fix of video commerce news

VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world

TikTok Shop Global Data - Live Christmas Turkey - Why Liveshopping is not mainstream in the West

Checkout our substack: https://estreamly.substack.com/

About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0

About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN

#videocommerce news of the week #ecommerce #retail #vcommerce

In this episode of the Live E-commerce Podcast, hosts Nicolas (eStreamly) and Matt Hozlowski (e6 Marketing) sit down with Jay Hunter, Chief Revenue Officer at MarieRuth Organics, a true pioneer in social commerce and livestream shopping.

Jay shares how he jumped headfirst into TikTok Shop when it first launched and has since expanded into Amazon Live, QVC, affiliate programs, and his own brand site—all powered by shoppable video. He unpacks what it takes to succeed in today’s fast-moving video commerce landscape and why now is the best time for brands to enter.

• First mover advantage: How Jay built early success on TikTok Shop.

• Omnichannel livestreaming: From QVC to Amazon Live to direct-to-site video.

• Affiliate ecosystems: Leveraging creators to scale faster than paid ads alone.

• Content that sells: Balancing entertainment with commerce.

• The future of live shopping in the U.S.: Why every brand should prepare now.

• 00:00 – Intro: Nicolas & Matt recap their chat with Jay

• 02:45 – Meet Jay Hunter, CRO of Marie Roof Organics

• 06:30 – Jumping into TikTok Shop from day one

• 12:20 – Affiliate partnerships & why they scale so well

• 18:40 – Expanding to QVC, Amazon Live, and beyond

• 26:00 – Content strategies: what works, what doesn’t

• 34:10 – Lessons for brands entering livestream shopping today

• 42:00 – Predictions: The next 3 years of social commerce

• 47:20 – Closing thoughts + how to connect with Jay

Jay Hunter is the Chief Revenue Officer of Marie Ruth Organics, where he leads the charge in video commerce and livestream shopping. A recognized innovator in the QVC and social commerce world, Jay has helped brands expand through TikTok Shop, Amazon Live, QVC, and affiliate-driven growth.

Connect with Jay: https://www.linkedin.com/in/jay-m-hunter

• eStreamly – https://estreamly.com

• e6 Marketing – https://e6marketing.com

• “I jumped in with both feet when TikTok Shop launched—and I haven’t looked back.”

• “Video commerce isn’t the future—it’s already here. The future is how fast you scale it.”

• “Affiliates and creators give you reach that paid ads can’t touch.”

• Try eStreamly for shoppable video & livestream across your website, email, and social media...

SEASON 3 - Ep2VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce