In this episode of the Live E-commerce Podcast, hosts Nicolas (eStreamly) and Matt Hozlowski (e6 Marketing) sit down with Jay Hunter, Chief Revenue Officer at MarieRuth Organics, a true pioneer in social commerce and livestream shopping.

Jay shares how he jumped headfirst into TikTok Shop when it first launched and has since expanded into Amazon Live, QVC, affiliate programs, and his own brand site—all powered by shoppable video. He unpacks what it takes to succeed in today’s fast-moving video commerce landscape and why now is the best time for brands to enter.

• First mover advantage: How Jay built early success on TikTok Shop.

• Omnichannel livestreaming: From QVC to Amazon Live to direct-to-site video.

• Affiliate ecosystems: Leveraging creators to scale faster than paid ads alone.

• Content that sells: Balancing entertainment with commerce.

• The future of live shopping in the U.S.: Why every brand should prepare now.

• 00:00 – Intro: Nicolas & Matt recap their chat with Jay

• 02:45 – Meet Jay Hunter, CRO of Marie Roof Organics

• 06:30 – Jumping into TikTok Shop from day one

• 12:20 – Affiliate partnerships & why they scale so well

• 18:40 – Expanding to QVC, Amazon Live, and beyond

• 26:00 – Content strategies: what works, what doesn’t

• 34:10 – Lessons for brands entering livestream shopping today

• 42:00 – Predictions: The next 3 years of social commerce

• 47:20 – Closing thoughts + how to connect with Jay

Jay Hunter is the Chief Revenue Officer of Marie Ruth Organics, where he leads the charge in video commerce and livestream shopping. A recognized innovator in the QVC and social commerce world, Jay has helped brands expand through TikTok Shop, Amazon Live, QVC, and affiliate-driven growth.

Connect with Jay: https://www.linkedin.com/in/jay-m-hunter

• eStreamly – https://estreamly.com

• e6 Marketing – https://e6marketing.com

• “I jumped in with both feet when TikTok Shop launched—and I haven’t looked back.”

• “Video commerce isn’t the future—it’s already here. The future is how fast you scale it.”

• “Affiliates and creators give you reach that paid ads can’t touch.”

• Try eStreamly for shoppable video & livestream across your website, email, and social media...