『The Live eCommerce Podcast』のカバーアート

The Live eCommerce Podcast

The Live eCommerce Podcast

著者： Nicolas Bailliache
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このコンテンツについて

A show for retailers, brands and creators looking to grow their video commerce strategy.


What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way


Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.


It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.


Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.


On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.


We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online.


Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.

Nicolas Bailliache マーケティング マーケティング・セールス 経済学
エピソード
  • Youtube turns shoppable in India, Accessibility & liveshopping, Prime day and top 20 Rolling stone's

    Youtube turns shoppable in India, Accessibility & liveshopping, Prime day and top 20 Rolling stone's
    2025/10/10

    SEASON 3 - Ep8 - your weekly fix of video commerce news1. YouTube brings AI shopping to IndiaYouTube is expanding its AI product-tagging tools to India, allowing creators to automatically tag products as they mention them in videos. 2. Accessibility in livestream shoppingA new tool called EchoAid is designed to make live shopping more inclusive for Deaf and Hard-of-Hearing shoppers. 3. Primary results from Amazon Prime day: should we be worried?4. Top 20 Creator list from Rolling Stone's - How many do you know?VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
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    27 分
  • Everyday Magic: Ritual, Fragrance & the Art of Live Shopping with Luna from Circe Boutique

    Everyday Magic: Ritual, Fragrance & the Art of Live Shopping with Luna from Circe Boutique
    2025/10/07

    In this episode of The Live eCommerce Podcast, Nicolas and Matt welcome a very special guest: Luna, the creative force behind Circle Boutique — a brand that blends ritual, fragrance, and artistry into an enchanting shopping experience. From tarot-inspired perfumes to Zodiac collections, hand-crafted candles, and teas, Luna has built more than a store — she’s cultivated a thriving community of creativity, self-expression, and ritual.

    We explore:

    • 🌙 Luna’s journey building Circle Boutique from passion to community hub

    • 🔮 How ritual and artistry shape customer experience in retail

    • 🛒 Live shopping as both a slow-and-steady journey and a space where bold leaps can succeed

    • 🎥 Lessons for brands looking to integrate storytelling and authenticity into video commerce

    Whether you’re a retailer, marketer, or simply someone who loves magical experiences, this conversation will leave you inspired.

    • Connect with Luna & Circle Boutique: https://circeboutique.com/

    • Follow The Live eCommerce Podcast

    • Learn more about shoppable video with eStreamly

    Hit play and discover how everyday rituals can transform shopping into something truly magical.
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    35 分
  • Shopify Embraces ChatGPT 🔥 Amazon’s New Rival? | TikTok, Meta AI & Live Shopping Records

    Shopify Embraces ChatGPT 🔥 Amazon’s New Rival? | TikTok, Meta AI & Live Shopping Records
    2025/10/03

    SEASON 3 - Ep7 - your weekly fix of video commerce newsShopify is embrassing Chatgpt - Threat to Amazon?Is TikTok going away for Meta Ai?PalmStreet Liveshopping App record ordersConsumer sentiment VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
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    23 分
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