Dr. Bruno Cignacco, author of The Art of Compassionate Business, joins the Live Local Warm Marketing Podcast to talk about why kindness is your most underrated business growth strategy. Best news, at zero cost, it fits any and all marketing budgets. Marketing starts with brilliant strategy and intention, as he focused on in his TEDx presentation. Bruno spent 30 years as an international business consultant, proving that's exactly wrong. Profit isn't the starting point; it's the output. Compassion, empathy, and human-centered leadership is what actually build lasting referral-based businesses.In this episode, we cover:-International Budget Mindset-Best uses for Compassionate AI-Warm Marketing Strategies that actually work-Leveraging Video Marketing to Collaborate with to Your Peers-How to Build Business Confidence for Success*The Art of Compassionate Business (Routledge): https://www.routledge.com/The-Art-of-Compassionate-Business-Main-Principles-for-the-Human-Oriented-Enterprise/Cignacco/p/book/9781032445427*Website: www.brunocignacco.com*LinkedIn: https://www.linkedin.com/in/dr-bruno-roque-cignacco-sfhea-0609317/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#CompassionateBusiness #HumanCenteredBusiness #SmallBusinessGrowth #WarmMarketing #ReferralMarketing #BusinessPodcast #LiveLocalPodcast #EntrepreneurMindset #BusinessCoaching #TEDxSpeaker #BrunoCignacco #CompassionateLeadership

*Bonus Thursday Episode* I thought I had my business under control until I had a conversation with Coleen, who has her business running like an engine. Building business systems that actually work, without the burnout, is exactly what Coleen Stubbs teaches entrepreneurs every day.Coleen is the founder of Simplified CEO Systems and a serial entrepreneur with 8 businesses under her belt. She helps small business owners and midlife women set up automation, email marketing, and referral strategies so their business runs without them having to do everything manually.If you're a small business owner who's tired of being the bottleneck in your own business, this conversation is going to hit.Connect with Coleen Stubbs:Website - https://www.simplifiedceosystems.comLinkedIn - https://www.linkedin.com/in/coleen-stubbs-simplified-ceo-systems/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#WarmMarketing #SmallBusinessSystems #EntrepreneurPodcast #BusinessAutomation #ReferralMarketing #LiveLocalPodcast #CEOSystems #SmallBusinessGrowth

What does it take to go from burned out and stuck to building something that actually lights you up? Let's join the Fairy Godmother of Marketing and business strategy and sparkle up your business!In this episode, I sat down with Suzanne Castle, SHEpreneur Strategist, speaker, coach, and the creator of The Sparkle Factor®. Suzanne has lived multiple lifetimes: professional dancer, actress, worship pastor, and now a leadership expert helping women entrepreneurs and business leaders unlock their full potential and build thriving, sustainable strategies for growth.We talked about what it means to get unstuck, why so many talented business owners stay frozen in doubt, and how finding your "sparkle factor" can completely change the way you show up for your clients and your business.Suzanne is also the founder of VERVE, an annual sold-out women's conference, host of the Sparkle Sesh Podcast, and author of her new book on awakening your brilliance as a leader.If you have ever felt like you were operating in the shadows when you know you belong in the spotlight, this episode is for you.*Connect with Suzanne:Website: https://suzannecastle.comLinkedIn: https://www.linkedin.com/in/suzannecastle/Instagram: https://www.instagram.com/suzannesparkle/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#businessgrowth #businessstrategy #marketingstrategy #referralmarketing