What happens when you get fired at 63, nearly broke, and no one wants to hire you? But don't worry about David, by 69 he becomes a millionaire in this story...tune in to hear how!David Nassief turned that moment into a thriving B2B business, built nearly decade-long client relationships, and created the One-Page Wealth Compass to help entrepreneurs build wealth outside their business.In this episode of the Live Local Business Owners podcast, David shares how he rebuilt his career after being fired from an 18-year corporate job, why his “boring” specialty insurance business became highly successful, and how old-school relationship marketing helped him keep clients even when competitors tried to steal them.David also breaks down why business owners should not rely on their company as their only retirement plan, how he went from nearly broke at 63 to financial freedom by 69, and why a simple one-page system can help entrepreneurs stay focused on what actually works.Key topics covered:-How David built a successful B2B specialty insurance business-Why client retention starts with trust, service, and showing up-The power of in-person visits, weekly emails, and monthly postcards-What David learned from getting rejected in his first year-Why he avoids phone cold calling and focuses on local relationships-How he created the One-Page Wealth Compass-Why entrepreneurs need a wealth-building plan outside their business-Why simple systems can create a major competitive advantageTimestamps:00:00 Intro to the Live Local Business Owners podcast00:19 David Nassief’s B2B specialty insurance business00:54 Why David loves working with his clients02:08 How David keeps clients for nearly 10 years03:19 Getting fired at 63 and starting over05:00 Learning from rejection and improving the pitch05:39 Why entrepreneurs need more than one financial basket07:30 David’s book, OnePage Wealth Compass08:02 The marketing strategy that works for David09:11 Why David does not use phone cold calling09:39 Monthly postcards and old-school marketing10:23 Building a client community through trust11:17 Answering client calls and protecting relationships12:01 Why competitors struggle to steal David’s clients13:02 Why networking groups do not fit his niche13:50 The one-page agency compass15:20 Subscriptions and business expenses16:20 Bringing his son into the business17:27 Where to find David Nassief18:27 Final takeawaysConnect with David Nassief:Website: https://onepagewealthcompass.com/Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/courses#DavidNassief #OnePageWealthCompass #ClientRetention #SmallBusinessMarketing #EntrepreneurFinance

Wait, Gary you are building your business on newsletters and sponsorships? In this world of marketing, where we are getting Shorts, Reels, Watch Time analytics, big production movie-like videos...Gary is niching down, finding a classic way to grow an audience, build a business, and make a solid living. And I find it to be quite fascinating, so tune in and hear more.In this episode of the Live Local Marketing Podcast, Billy sits down with Gary Pageau, a marketing communications expert with experience in marketing research, media relations, publishing, social media, and editorial strategy.

Gary shares how relationship-based marketing, niche communities, newsletters, sponsorships, and audience trust can become powerful business drivers when done with patience and clarity.Gary explains how his work in the photo imaging industry grew from a Facebook group into a newsletter, podcast, live events, and consulting business.

He breaks down why sponsorships are not always about clicks, how to know when a sponsor is the right fit, why most businesses should not try to be everywhere on social media, and how narrowing your audience can actually create stronger opportunities.This conversation is especially valuable for entrepreneurs, service providers, marketers, community builders, and small business owners who want to build authority without chasing every trend.Key topics covered:-Turning a business loss into a relationship-building opportunity-Why sponsorships are about trust, not just clicks-How Gary uses an informal advisory board to guide decisions-The difference between cold, warm, and relationship-based marketing-Why newsletters still work when they serve a clear audience-Why Gary stopped over-prioritizing social media-How to choose the right platforms instead of trying to be everywhereTimestamps / Chapters:00:00 Intro00:21 Gary Pageau’s background00:57 Turning a loss into a win02:37 Can a failed sponsor become a client?03:12 How Gary sets goals03:22 Building around community feedback04:30 Creating an informal advisory board06:12 Cold marketing vs. warm marketing06:33 How the newsletter started06:55 Building the basics: media kit, rates, and offers07:38 Using AI as a business assistant08:12 Newsletter visibility and open rates08:40 Why sponsorships can take years to sell09:54 Marketing strategies Gary stopped using10:16 Why social media became less important11:35 Choosing only the platforms that matter11:55 Branding and sponsor fit12:48 Why not every “industry-related” offer fits the audience13:45 Understanding the audience inside a niche14:40 Cross-pollinating ideas across photography businesses15:44 Finding the right niche without being everything to everyone16:43 Best marketing advice Gary has received17:20 Don’t abandon your existing market to chase a new one18:57 Confidence in niching down19:54 How Gary’s newsletter became the core business21:33 Being okay with failure without planning to fail23:22 Gary’s business, newsletter, podcast, and events24:33 Final thoughtsConnect with Gary Pageau:LinkedIn: https://www.linkedin.com/in/garypageau/Website: https://dot.cards/garypageauGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesGary Pageau, newsletter marketing, relationship marketing, sponsorship marketing, niche marketing, warm marketing, business networking, community building, small business marketing, marketing communications#GaryPageau #NewsletterMarketing #RelationshipMarketing #NicheMarketing #SmallBusinessMarketing

Liz and I meshed on many topics in this conversation, such as how to properly add personal touches to connections so you are not just going through the motions, consistency, and even how to do video in a way that makes connections and is not just another thing to check off your to-do list. As a business owner, your time is precious, so let's do the things that work and stop wasting precious time. In this full episode of the Live Local Marketing Podcast, business coach Liz Wolfe shares how entrepreneurs can get unstuck, build consistency, improve their messaging, and grow a more abundant business.

Liz talks about her early entrepreneurial lessons from growing up on a sheep farm, the power of “priority management” over time management, and why the fastest path to cash should guide your daily business decisions.She also breaks down why personal connection still matters in a world full of content, how many business owners give up too soon after only a few follow-ups, and why video marketing does not have to be perfect to be effective.

The conversation also covers branding, using AI without losing authenticity, and overcoming imposter syndrome by focusing less on yourself and more on solving your client’s problem.Key topics covered:-Liz Wolfe’s first entrepreneurial win growing up on a sheep farm-Why consistency is one of the most important business habits-Priority management vs. time management-How to identify the fastest path to cash-Why networking and one-on-one conversations still matter-The importance of follow-up and repeated personal touches-How to approach video marketing with confidence-Why authenticity often beats over-polished content-Building a brand through practice, feedback, and real conversations-Using AI for ideas, research, and business content without losing your voice-Overcoming imposter syndrome as an entrepreneurChapters:00:00 Intro00:24 Meet Liz Wolfe01:04 Liz’s first entrepreneurial win03:59 The power of consistency05:02 Priority management vs. time management05:30 Finding the fastest path to cash06:23 Testing strategies and getting outside perspective07:12 Networking and one-on-one communication08:25 Why follow-up matters09:00 Content as the modern business card10:18 Video marketing advice for business owners11:45 AI video, authenticity, and personal connection12:56 Why vulnerability connects with people13:23 Branding, niching, and finding your message15:05 Practicing your pitch with real people16:02 Liz’s favorite uses of AI18:38 Confidence and imposter syndrome20:44 How to connect with Liz Wolfe22:06 Closing thoughtsConnect with Liz Wolfe:LinkedIn: https://www.linkedin.com/in/lizwolfecoach/Website: https://lizwolfecoaching.com/YouTube: https://www.youtube.com/channel/UCiZPlPh6fqV3siD2vu6VZAGet the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesLiz Wolfe, business coach, business coaching, entrepreneurship, get unstuck in business, fastest path to cash, priority management, networking for entrepreneurs, video marketing for business owners, AI for business, imposter syndrome#LizWolfe #BusinessCoaching #Entrepreneurship #VideoMarketing #LiveLocalMarketing

What if the thing that makes you different is actually your biggest business advantage? Let's shift your mindset today while we meet a savvy entrepreneur who found ways to embrace his blindness and build his business around it.

If you are like me and can barely keep up with the daily activities, this was a fascinating conversation with someone who not only keeps up but has to creatively adjust to succeed with his gift. In this full episode, Maxwell Ivey , known as The Blind Blogger, shares how resilience, accessibility, storytelling, and relationship-building shaped his journey as an entrepreneur.Maxwell talks about losing his family carnival business after his father’s passing, teaching himself HTML as a blind entrepreneur, building a brand through honest storytelling, and why accessibility is not just about compliance; it is a real business opportunity.We also discuss podcasting as a relationship-building tool, why many AI and content platforms still fail accessibility users, what podcast data actually matters, and how entrepreneurs can build confidence by reframing adversity.Key topics covered:-How Maxwell turned a major loss into a business breakthrough-Learning HTML and building websites as a blind entrepreneur-Why accessibility creates business opportunities-Podcasting as a relationship-building strategy-The problem with inaccessible AI and streaming tools-How to use your personal story as part of your brand-What podcast metrics are actually useful-Why self-publishing was not the best ROI for Maxwell-Building confidence through resilience and lived experienceTimestamps / Chapters:00:00 Intro and Maxwell Ivey’s background00:54 A loss that became a win01:58 Learning HTML as The Blind Blogger04:06 Podcasting as a marketing and relationship strategy06:40 “If you don’t ask, they can’t say yes”07:54 What Maxwell still does hands-on in his podcast10:11 Accessibility problems in SaaS, AI, and content tools11:39 Why Maxwell chose not to edit his podcast13:15 Building accessibility into startups early13:51 Using your story as part of your brand16:24 Finding the lessons inside your own experiences18:22 What “useful data” means for podcasters21:48 A strategy Maxwell stopped doing because of ROI22:46 The real cost of self-publishing25:27 Confidence, resilience, and getting back up28:15 Maxwell’s podcast, business, and how to connectConnect with Maxwell Ivey:YouTube: https://www.youtube.com/maxwelliveyLinkedIn: https://www.linkedin.com/in/maxwelliveyWebsite: https://theaccessibilityadvantage.com/Want to grow stronger local relationships and build better business conversations?Get the free Connectors Blueprint here: https://www.livelocalwarmmarketing.com/coursesMaxwell Ivey, The Blind Blogger, accessibility advantage, digital accessibility, accessibility in business, podcast marketing strategy, brand storytelling, entrepreneur resilience, inclusive business, AI accessibility#MaxwellIvey #TheBlindBlogger #Accessibility #PodcastMarketing #InclusiveBusiness

The business of finance is not an easy place to build your niche, there is saturation of licensed professionals, competition, and of course, the challenge of building trust enough to grow a client base.

However, when you meet Gabe and hear his brilliant referral marketing strategies, his contagious positive attitude, you will learn why he is so successful...and how it can help your business as well.Discover how Pastor Gabe Self integrates a "money ministry" approach into financial services by combining education, trust, and authentic human connection. In this video, Gabe shares his unique referral marketing strategies, including his signature candy goodie bags and refrigerator magnets, that help scale his business without relying on cold leads.

Learn actionable insights on disciplined calendar management, the psychological "downshifting" required to manage multiple professional roles, and why maintaining a consistent personal brand both on and offline is the ultimate key to gaining client trust in wealth managementThe Conversation in review: 00:00 - Introduction to Gabe and his "money ministry".01:36 - Gabe's daily routine and the importance of living by a calendar.04:46 - Managing the stress of shifting between different professional and personal "hats".06:51 - Defining the perfect client: someone eager to learn and protect their family.09:50 - Gabe’s background and how he integrated his pastoral calling into financial services.11:53 - Creative referral marketing: Using candy goodie bags and refrigerator magnets.15:23 - Building trust and why natural referrals often replace the need for Google reviews.17:36 - Story time: Helping a single mother secure her children's future through a trust.20:00 - How to contact Gabe and the importance of being the same person on and offline.And if you want to get a hold of Gabe:https://www.linkedin.com/in/gabriel-self-3b8304306/Text to 205.617.5787#smallbusinessmarketing #financialmarkets #referralmarketing #entrepreneurship #marketingstrategy #marketingtips #financialplanning

How do top sales professionals consistently close deals, build trust, and avoid burnout?In this episode of the Live Local Marketing Podcast, we sit down with Curt Tueffert, sales strategist, marketing professor, professional speaker, author, podcast host, and founder of Peak Sales Strategy.Curt shares decades of real-world experience leading sales teams, training organizations, teaching at the university level, and helping businesses increase revenue through smarter sales and marketing strategies.We dive into:1. Professional Background and Introduction: The interview begins with a background on the guest's career as a professional speaker, professor, author, and VP of sales development. (00:01 - 00:57)2. First Entrepreneurial Win: The guest describes his first major success winning a contract with Price Waterhouse Coopers for business development sales workshops. (00:58 - 02:08)3. Effective Facilitation Techniques: Discussion on the importance of drawing people out and engaging an audience rather than just presenting material. (02:09 - 03:13)4. Budgeting and ROI for Marketing: Strategies for conducting "discovery calls" to understand a client's buying process and align their marketing message with their budget. (03:14 - 05:51)5. AI in Marketing and Sales: Best practices for using AI through prompting for data analysis and SWOT analysis, as well as warnings regarding data privacy and the future of AI advertising. (05:52 - 08:29)6. Cold and Warm Marketing Strategies: Comparison of strategies, including the use of video content for cold marketing and building trust through relationship-based warm marketing. (08:30 - 11:56)7. Video Marketing and Calls to Action: How to use video to show business processes and the importance of creating a sense of scarcity in calls to action. (11:57 - 14:50)8. Building Confidence and Mental State: Advice on parlaying wins into long-term confidence and using successful past experiences to get into the right mental "state" for sales. (14:51 - 16:10)9. The Role of Mentorship and AI Coaching: Exploring how AI is becoming a coach while acknowledging the continued need for human mentors to interpret social cues. (16:11 - 18:43)10. Avoiding Burnout and Work-Life Balance: Tips for preventing burnout through peer groups and self-reflection, and the concept of "weaving" work and life together rather than seeking a perfect balance. (18:44 - 22:19)11. Business Contact and Conclusion: Information on how to reach the guest for sales coaching and training services. (22:20 - 23:06)Whether you're an entrepreneur, marketer, sales professional, consultant, coach, or business owner, this conversation is packed with actionable insights you can implement immediately.Guest Information: Curt TueffertSales & Marketing Professor | Professional Speaker | Sales StrategistWebsite: https://peaksalesstrategy.com/LinkedIn: https://www.linkedin.com/in/curttueffert/About Live Local MarketingLive Local Marketing features conversations with entrepreneurs, marketers, business leaders, and industry experts sharing practical strategies to help businesses grow.Subscribe for weekly interviews covering:MarketingSalesAI & AutomationEntrepreneurshipBusiness GrowthLeadershipBrandingLocal Business Success#contentmarketing #smallbusinessmarketing #warmmarketing #marketingstrategy #entrepreneurship #businessgrowth #podcast #marketingtips @PodMatch_com ​

Most business owners think podcasting is a marketing channel and according to award-winning author and podcast strategist Sara Lohse, that's exactly why most podcasts fail.In this episode of the Live Local Marketing Podcast, Sara shares how storytelling, branding, and podcast strategy can help businesses build authority, create deeper audience connections, and generate meaningful impact beyond vanity metrics.We discuss:-How getting fired led to the biggest opportunity of her career-Why podcasting is a storytelling platform first and a marketing tool second-The biggest mistakes business owners make when launching a podcast-How to build a podcast strategy that attracts the right audience-Why download numbers are often misleading-The power of personal stories in branding and thought leadershipFor all of you business owners, consultants, marketers, content creators, or podcasters, this quick-paced episode has plenty of practical insights on building a brand people actually remember.About Sara Lohse:Sara Lohse is an award-winning author, podcast strategist, storyteller, and founder of Branded Media. She helps entrepreneurs, consultants, and business leaders leverage podcasting as a strategic authority-building tool through powerful storytelling and audience engagement.Connect with Sarah:Website: https://workwithbranded.com/LinkedIn: https://www.linkedin.com/in/saralohse/Timestamps00:00 Introduction00:45 A career setback that became a major opportunity03:06 Why podcasting is Sara's favorite marketing strategy05:35 What she delegates and what she never hands off08:22 Building brands through storytelling11:30 The metrics that actually matter12:53 Creating a podcast people want to keep listening to15:05 Marketing strategies she no longer uses17:17 How to overcome podcasting fears19:35 When podcasters finally find their voice21:59 About Branded Media and how to connect with SaraConnect with Live Local MarketingSubscribe for interviews with entrepreneurs, marketers, business leaders, and local business experts sharing real-world strategies for growth.#Podcasting #PodcastStrategy #Storytelling #Branding #PersonalBranding #ContentMarketing #ThoughtLeadership #BusinessPodcast #MarketingPodcast #Entrepreneurship #SmallBusinessMarketing #BusinessGrowth #SaraLohse #BrandedMedia #AuthorityMarketing #LiveLocalMarketing

It makes complete sense when you think about it, but I never really thought about the "omnipresent" content strategy that Marie explains using video, podcasts, and blogging to build authority and trust across all social platforms.

In this episode of the Live Local Podcast, we sit down with Marie Torossian, Founder of The Profit Lab, CPA, CFO-turned-business coach, speaker, trainer, and 10X Certified Coach, to talk about entrepreneurship, business growth, financial strategy, marketing, AI, sales confidence, and what it really takes to scale a service-based business.Marie shares how she landed her first client through a warm referral, why discipline and daily structure are essential for entrepreneurs, and how she uses video content, podcasting, blogging, and social media to build trust and stay visible online. She also breaks down how service-based business owners doing $750K+ in gross sales can grow toward $3M+ by improving financial literacy, building stronger systems, and using their numbers as a roadmap for growth.We also talk about AI tools for business, content creation, CRM automation, sales processes, confidence, client onboarding, and how Marie uses financial analysis to help business owners make smarter decisions and scale with clarity.Guest: Marie Torossian Founder of The Profit Lab Website: https://theprofitlab.biz/ LinkedIn: https://www.linkedin.com/in/marietorossianyour10xcpa/ In this episode:00:00 Welcome to the Live Local Podcast01:16 Marie’s first win as an entrepreneur02:55 Referrals, trust, and building long-term clients03:30 The discipline and daily habits behind business success05:47 Marie’s favorite marketing strategy07:37 Podcasting, YouTube, and content distribution08:42 CFO advisory, coaching, and financial strategy10:35 Branding and finding the right target audience12:51 Choosing the right guests and clients14:21 How Marie uses AI in her business18:06 Building confidence in sales and client conversations21:10 How to connect with Marie and The Profit LabIf you’re a service-based business owner, entrepreneur, CPA, coach, consultant, or local business leader looking to scale your business, improve profitability, build better systems, and use financial strategy to grow with confidence, this episode is for you.Subscribe to the Live Local Podcast for more conversations with entrepreneurs, business owners, marketers, local leaders, and experts sharing real strategies for business growth, marketing, leadership, AI, sales, and success.#MarieTorossian #TheProfitLab #LiveLocalPodcast #BusinessGrowth #Entrepreneurship #ServiceBusiness #BusinessCoaching #FinancialStrategy #CFOAdvisory #CPA #10XCoach #MarketingStrategy #VideoMarketing #Podcasting #AIForBusiness #SalesConfidence #SmallBusinessGrowth #BusinessSystems #ScaleYourBusiness #LocalBusiness