In this episode of The Life of KG, I’m joined by my incredible friend and client Ellie Edwards, owner of Beauty by Ellie Solihull, a lash, brow and now hair salon, plus a successful training academy.

Ellie shares the powerful (and emotional) story of how a family emergency changed her entire career path, leading her from a planned future in the police force to becoming one of Solihull’s most in-demand beauty entrepreneurs.

We dive deep into what it really takes to grow a beauty business today, from mobile appointments until midnight, to managing staff, introducing new services, building a strong team culture, learning boundaries, and scaling while becoming a mum.

This episode is real, raw and full of golden nuggets for any salon owner, educator, or mum in business who wants more freedom, more income and less burnout.

• How a sudden life event pushed Ellie into the beauty industry

• From retail job + mobile nights to running a packed home salon

• Why saying “yes” to everything in the beginning builds long-term success

• The reality of burnout, 14-hour days and losing your identity in your business

• Learning boundaries and why clients aren’t your friends

• The truth about hiring, managing and losing staff

• Why pregnancy became her biggest business blessing

• How Ellie created a business that makes money without her being on the tools

• The rise of threading: the overlooked, high-profit skill salon owners need

• Creating online courses and building passive income

• Face-to-camera confidence, social media consistency and building trust

Instagram: @beautybyellie

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