Everyone wants better content.

But no one wants to be the face of their business.

In this episode, I go 1 Layer Deep with Caitlin Durning, CEO of Meraki Media and social media strategist for luxury brands like Rolls-Royce and Bentley, to talk about what’s actually missing from most business owners’ marketing.

We’re not talking trends.

We’re talking identity.

Because if you’re not willing to show up, your brand won’t either.

Caitlin breaks down why most content flops, what the algorithm is really looking for (hint: it’s not just hashtags), and how to market a service as a feeling, especially when you don’t have a physical product.

If your brand’s been hiding behind generic posts, this is your wake-up call.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

I didn’t want to show up for this Date Morning.

Everything felt off. Nothing was working.

But we showed up anyway, and this is the real, raw conversation that came out of it.

This episode isn’t polished.

It’s what it sounds like when two people are trying to lead a life, a marriage, and a business, and admit that alignment isn’t automatic.

We talk about what happens when everything feels heavy, and why the hardest thing isn’t the chaos, it’s choosing to stop pretending you’re fine.

If you’ve been moving through your own fog lately, this one will meet you there.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Writing a book was never about checking off a box for me.

It was about pulling truth out of chaos.

About organizing pain into purpose.

About building something so clear, it would still speak for me long after I’m gone.

In this episode, I bring on Michaela (Kayla) Fair, the ghostwriter who helped me do exactly that.

Together, we go 1 Layer Deep into what it really takes to write a book that matters. Not one that just sells, but one that changes the way people see themselves.

Kayla didn’t just help me write the book; she helped me extract it. She challenged every line that was too polished, too vague, too safe. She pulled stories I forgot I lived. She made me write like someone’s breakthrough depended on it.

We talk about:

• Why your story is worth telling, even if it’s not dramatic

• The hidden cost of writing without a clear “why”

• How to write like someone’s life depends on it (because it might)

If the idea of writing a book won’t leave you alone… this episode is your nudge.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Follow Kaylat! 👋

➡️LinkedIn: https://www.linkedin.com/in/michaela-fair/

➡️Email: kayla@storiepress.com

This isn’t about coffee.

It’s about why, 500+ mornings in, Chris and I still wake up, sit down, and meet, even when it’s uncomfortable. Even when it’s easier not to.

Date Morning has become more than a routine. It’s how we get back in alignment. How we call each other out without blowing everything up. How we lead from the same layer, not just the same house.

In this episode, we unpack what’s changed since the last time we talked about it… and what almost broke it.

If you’re building a life and business with someone, this isn’t a cute habit. It’s a lifeline.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Chris Schwab scaled a fully remote cleaning business across multiple countries.

He built the systems. Delegated everything. Stepped out of the day-to-day.

And still something felt off.

In this episode, we go 1 Layer Deep into what actually keeps founders stuck.

Because it’s not the lack of systems.

It’s the lie we keep telling ourselves that “busyness” means we matter.

Chris has coached hundreds of business owners through the moment where the grind stops working and clarity becomes non-negotiable.

And this time, we turned the spotlight inward on the hidden costs of over-delegation, chasing complexity, and building from survival instead of truth.

If you’ve ever said “I just need one more hire” or “I’ll slow down next quarter”… this is the mirror you’ve been avoiding.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Follow Chris! 👋

➡️ Facebook: https://www.facebook.com/schwaaab

➡️Inova Local: https://inovalocal.com/

➡️Think Maids: https://www.thinkmaids.com/

I used the 1 Layer Deep Framework on myself, and it broke everything wide open.

This wasn’t a podcast we planned. It was the moment Chris and I stopped and asked:

Are we actually aligned… or just busy?

We were building momentum. Saying yes to everything. But deep down, we knew:

We were moving forward in the wrong direction.

This episode is the real-time breakdown of how we got honest about the layer we were skipping, the noise we were calling strategy, and the power of pausing before you execute.

If you want to understand how the 1 Layer Deep method actually works — this is it.

Not the highlight reel. The interruption.

The moment we stopped performing and started leading again.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Let me ask you something:

Are you in preseason, game time, or off season?

Most entrepreneurs are stuck in the wrong one, and it’s why you feel tired, off, or like you’re always behind. In this solo Firestarter episode, I’m breaking down what season you’re in... and why that answer could change everything.

► Why always being in “prep mode” is really just avoidance

► Why you can’t implement and learn at the same time

► Why chasing “balance” is a myth, and what to aim for instead

► How I plan my year around intentional seasons, not endless hustle

This episode is short, unfiltered, and exactly what you need if you feel like you’re pushing but not progressing.

Press play. Then check your calendar, and get real about where you are.

Let’s go 1 layer deeper. 🎙

🎧 Listen now! Let’s go deep. No fluff. No BS. Just the real stuff that moves the needle.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

You’re not underpricing. You’re underbelieving.

Let me be real with you:

If you’re undercharging, it’s not about the price; it’s about your belief.

In this episode, I sat down with Bill Wilson, pricing genius, SaaS builder, and the guy who’s helped 400+ founders stop playing small, and we went all the way 1 Layer Deep on:

💥 The Good–Better–Best pricing model that changed the way I sell

💥 Why “affordable” is often just code for “I don’t believe in this yet”

💥 The mindset shift that helped me stop apologizing for my offers

💥 And the reason most women entrepreneurs shrink when it’s time to quote — and how to never do that again

This isn’t about tactics. This is about owning your power.

If you’ve ever felt nervous about your price, this one is for you.

Let’s go 1 layer deeper. 🎙

🎧 Listen now! Let’s go deep. No fluff. No BS. Just the real stuff that moves the needle.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Follow Bill!👋

➡️Facebook: https://www.facebook.com/wdrwilson

➡️Pace Pricing: https://www.pacepricing.com/