Everyone wants better content.

But no one wants to be the face of their business.

In this episode, I go 1 Layer Deep with Caitlin Durning, CEO of Meraki Media and social media strategist for luxury brands like Rolls-Royce and Bentley, to talk about what’s actually missing from most business owners’ marketing.

We’re not talking trends.

We’re talking identity.

Because if you’re not willing to show up, your brand won’t either.

Caitlin breaks down why most content flops, what the algorithm is really looking for (hint: it’s not just hashtags), and how to market a service as a feeling, especially when you don’t have a physical product.

If your brand’s been hiding behind generic posts, this is your wake-up call.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

I didn’t want to show up for this Date Morning.

Everything felt off. Nothing was working.

But we showed up anyway, and this is the real, raw conversation that came out of it.

This episode isn’t polished.

It’s what it sounds like when two people are trying to lead a life, a marriage, and a business, and admit that alignment isn’t automatic.

We talk about what happens when everything feels heavy, and why the hardest thing isn’t the chaos, it’s choosing to stop pretending you’re fine.

If you’ve been moving through your own fog lately, this one will meet you there.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Writing a book was never about checking off a box for me.

It was about pulling truth out of chaos.

About organizing pain into purpose.

About building something so clear, it would still speak for me long after I’m gone.

In this episode, I bring on Michaela (Kayla) Fair, the ghostwriter who helped me do exactly that.

Together, we go 1 Layer Deep into what it really takes to write a book that matters. Not one that just sells, but one that changes the way people see themselves.

Kayla didn’t just help me write the book; she helped me extract it. She challenged every line that was too polished, too vague, too safe. She pulled stories I forgot I lived. She made me write like someone’s breakthrough depended on it.

We talk about:

• Why your story is worth telling, even if it’s not dramatic

• The hidden cost of writing without a clear “why”

• How to write like someone’s life depends on it (because it might)

If the idea of writing a book won’t leave you alone… this episode is your nudge.

Let’s get 1 Layer Deep.

No BS. Just the right action to get to the result.🧡

Let's connect! 👋

➡️ Website: https://libbydelucien.com/

➡️ Instagram: https://www.instagram.com/libbydelucien/

➡️ Facebook: https://web.facebook.com/LibbyDeLucien

➡️ LinkedIn: https://www.linkedin.com/in/libbydelucien/

➡️ Twitter: https://twitter.com/libbydelucien

Follow Kaylat! 👋

➡️LinkedIn: https://www.linkedin.com/in/michaela-fair/

➡️Email: kayla@storiepress.com