In this episode, we sit down with Guy Rubin, founder and CEO of Ebsta, to talk about how AI and data are reshaping the world of B2B sales and revenue operations.Guy breaks down how relationship data, CRM automation, and predictive analytics can help sales teams build stronger pipelines, improve forecasting, and close deals faster. We also discuss the biggest mistakes sales orgs make when managing data — and how to fix them.💡 What you’ll learn:How AI and CRM data are redefining RevOpsThe biggest bottlenecks in pipeline managementPractical steps to make data actionable for your sales teamHow to build a relationship-first sales motion that scales

In this episode of The LeanScale Podcast, we sit down with Kevin White, a marketing leader who’s helped shape the future of B2B tech at companies like Segment, Retool, and Common Room, and now leads marketing at Scrunch AI — an AI-first customer journey platform.Kevin breaks down one of the most important (and overlooked) shifts in modern marketing:🌐 Your website is no longer built just for humans.AI bots are crawling, interpreting, and relaying your site’s information to real buyers — and that “bot traffic” could become 50–90% of your visitors in the coming years.We discuss:How to make your website AI-friendly (and why it matters now)The difference between bot traffic and AI user intentWhy traditional SEO is dead, and “AEO” (AI Engine Optimization) is nextHow Scrunch AI helps marketers monitor and optimize for AI retrievalsKevin’s career journey from startup operator to AI marketing pioneerIf you’re a marketer, founder, or growth leader, this episode is a must-watch.👉 Connect with Kevin White on LinkedIn - https://www.linkedin.com/in/kevbosaurus/👉 Learn more about Scrunch AI - https://scrunch.com/👉 Subscribe for more conversations with the innovators shaping the future of marketing.#Marketing #AI #SEO #AEO #B2B #ScrunchAI #KevinWhite #DigitalMarketing #Podcast

Planning season doesn’t have to be chaos.In this Vasco x LeanScale Webinar, Anthony Enrico (CEO of LeanScale) and Guillaume Jacquet(Vasco) share a framework for building a growth plan your board will actually buy — one that aligns RevOps, Finance, and Leadership around the same goals.They unpack:📈 How to reverse-engineer your ARR targets with a realistic growth model💡 Why sales cycles, ramp times, and pipeline coverage make or break your plan💰 How to calculate true unit economics that investors care about📊 The secret to winning board trust with data (and avoiding the February “reforecast hell”)⚙️ How to turn planning into a living, continuous process — not a one-time spreadsheetWhether you’re a founder, RevOps leader, or CFO, this session will help you turn growth planning from a painful ritual into a scalable operating system.👉 Download the free Growth Model Template👉 Learn more at vasco.com and leanscale.team👉 Subscribe for more sessions on data-driven growth and revenue operations#RevOps #B2B #RevenueOperations #SaaS #StartupGrowth #Vasco #LeanScale #BusinessStrategy #Webinar