In this episode of The Leaf Collectivo, Gilbert sits down with Will Laurenson from Customers Who Click to unpack the myths, metrics, and missed opportunities behind CRO (conversion rate optimisation). They go beyond button colours and A/B tests to explore what really drives sustainable, profitable growth, like customer intent, return rates, and the danger of chasing vanity metrics. Whether you're a founder, marketer, or operator, this is a must-watch for anyone serious about building a brand that lasts. Learn more about what Leaf do below:

Website

LinkedIn

In this episode of The Leaf Collectivo, Gilbert sits down with Ben Parr, co-founder of Octane AI, to explore how brands are using AI to drive real profitability not just hype. From guided shopping experiences to zero-party data strategies, they unpack how Octane AI helps eCommerce brands convert smarter and build long-term customer relationships.

If you're navigating the noisy world of AI and want to know what actually moves the needle for your bottom line, this episode is a must-listen.

Learn more about what Leaf do below:

Website

LinkedIn

In this episode of The Leaf Collectivo, Gilbert sits down with Tim Martin-Harvey to uncover the key factors that drive sustainable business success. They dive into the biggest mistakes that eat into margins, the role of pricing strategies, and how businesses can navigate rising costs without sacrificing growth.

Whether you're looking to scale or fine-tune your business model, this conversation is packed with actionable takeaways.

Learn more about what Leaf do below:

Website

LinkedIn

In this episode of The Leaf Collectivo, Gilbert sits down with expansion architect Thomas Parrott to dive deep into eCommerce profitability. From old-school data analysis techniques to navigating the complexities of marketplaces, Thomas shares invaluable insights. Whether you're growing locally or expanding globally, this conversation is packed with practical advice for brands aiming to get their numbers right.

Learn more about what Leaf do below:

Website

LinkedIn

This week in The Leaf Collectivo podcast, Gilbert speaks toLaurence Booth-Clibborn, Co-Founder of The Mothership to dive deep into the art of running eCommerce brands profitably. Laurence shares The Mothership’s journey from starting as an Amazon-focused aggregator to evolving into a multi-channel health and wellness brand powerhouse.

Learn more about what Leaf do below:

Website

LinkedIn

In this episode, Gilbert sits down with Nikos and Panos, co-founders of Pandectes, the top GDPR compliance app for Shopify stores. They discuss why cookie compliance is more than just a legal checkbox, it's a crucial tool for improving marketing performance, stabilizing data tracking, and future-proofing your store. Discover how the right compliance setup can protect your business from fines while ensuring accurate data for performance marketing.

Learn more about what Leaf do below:

Website

LinkedIn

In this episode of The LEAF Colectivo podcast, we sit down with beauty industry expert Noelle Shine to uncover what it takes to build and scale a successful beauty brand. From founder-led storytelling to omnichannel strategies and international expansion, this conversation is packed with insights for beauty entrepreneurs looking to grow. Tune in now!

Learn more about what Leaf do below:

Website

LinkedIn

In this episode, we dive into the hidden pitfalls of web development and Conversion Rate Optimization (CRO) that can sabotage your eCommerce performance. From slow-loading websites and stock management mishaps to SEO-damaging URL changes and app bloat, we uncover the costly mistakes brands often overlook. Whether you're prepping for peak season or optimizing for long-term growth, this is a must-listen. Learn more about what Leaf do below:

Website

LinkedIn