『The Leaf Colectivo』のカバーアート

The Leaf Colectivo

The Leaf Colectivo

著者： Leaf.fm Ltd.
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Unfiltered conversations about performance, data and ecommerce from the team at Leaf - for marketers who are tired of fluff and eager to understand what really drives profitability.

Copyright 2021 All rights reserved. マーケティング マーケティング・セールス 経済学
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  • Now the algorithm decides, tracking is targeting | S3 E2

    Now the algorithm decides, tracking is targeting | S3 E2
    2025/12/02

    In Episode 2 of the Leaf Colectivo Season 3, Wes and Gil discuss the foundational principle of modern performance marketing that most brands underestimate: tracking is targeting.
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    39 分
  • The performance crisis no one is talking about | S3 E1

    The performance crisis no one is talking about | S3 E1
    2025/11/12

    The Leaf Colectivo podcast returns for its third season. In this episode, Gilbert and Wesley unpack “the performance crisis no one is talking about” - the silent breakdown of conversion tracking that’s costing brands thousands.

    Blogs

    What is conversion tracking & why should you care about it?

    The Core 5 ecommerce events you need to track (and why)

    About Leaf

    Learn more about what we do at Leaf on LinkedIn and on our website.
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    43 分
  • Season 2 roundup: Engineering ecommerce profitability | S2 EP11

    Season 2 roundup: Engineering ecommerce profitability | S2 EP11
    2025/08/21

    From the fundamentals of unit economics to conversion tracking, paid media budget control and website management, Season 2 of The Leaf Colectivo explored some of the key drivers of lasting profitability in eommerce. In this wrap-up, Gilbert and Wes talk about how understanding the impact of your actions (or lack thereof) is critical - from measurement to execution; everything connects to your bottom line. These “brilliant basics” aren’t glamorous, but they’re the levers that protect and drive profitability, and set the foundation for scalable growth.

    Learn more about what Leaf do below:

    Website

    LinkedIn
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    38 分
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