Are you leaving deals on the table because your LinkedIn presence isn't backed by proven strategies that actually build credibility and authority?

If you're leading a company, driving growth, or building your personal brand, LinkedIn isn't optional anymore—it's where buyers, partners, recruits, and even AI engines go to decide if you're legit. And here's the problem: what used to work on LinkedIn (post and hope, chase likes, blast press releases) doesn't work now. The platform has shifted. Reach is down. Algorithms are smarter. And if you're not showing up as a true topic authority, you're invisible—sometimes before you even get the meeting.

This episode breaks down what's actually happening behind the scenes and how you can adapt using proven strategies that align with the new AI-driven reality.

By listening, you'll discover how to:

• Position yourself (and your company) as a credible topic authority that LinkedIn's algorithm wants to reward

• Create content that sparks real conversations instead of getting ignored or "thumbed" into oblivion

• Leverage your team to multiply reach and influence without relying on expensive ads or outdated tactics

Hit play now and learn the proven strategies that will help you turn LinkedIn from a passive profile into a powerful growth engine for your business.

Check out:

• 08:45 – The moment Richard explains why LinkedIn completely changed its algorithm in 2025—and how it now evaluates your credibility before showing your content to anyone.

• 18:30 – A powerful breakdown of why company pages struggle with reach and how to use your people (not just your brand page) to multiply authority and visibility.

• 33:15 – The eye-opening shift from selling to humans to selling to AI engines—and what that means for your LinkedIn content and overall digital strategy.

Richard Bliss is the CEO of BlissPoint Consulting and author of Digital-First Leadership, He helps C-suite executives and sales teams transform digital hesitancy into market authority. He is a global speaker across 22 countries, and former Army Artillery Officer. Richard builds scalable influence systems that turn leaders into recognized voices in their markets.

Your LinkedIn presence should work harder than you do — building authority, attracting opportunities, and making you top of mind in your market. Richard works with executives who understand that in the 21st century, influence isn't just earned in the boardroom — it's built in the feed.

If mastering negotiation could instantly increase your business worth, how differently would you handle your next deal?

You negotiate every day—whether you call it that or not. From acquisition offers and partnership terms to real estate, compensation, and vendor contracts, you're constantly shaping outcomes that affect your company's growth and long-term business worth. The problem? Most leaders treat negotiation like a tug-of-war over price. In this episode, you'll learn why mastering negotiation is really about leverage, psychology, timing, and knowing when to walk away.

By listening, you'll gain:

• A smarter framework for mastering negotiation that goes beyond price and focuses on leverage, certainty, and deal structure

• Proven tactics like "never go first," strategic silence, and the flinch to strengthen your position without creating conflict

• A clearer understanding of motivation and timing so you can spot desperation, avoid overpaying, and protect your business worth

Press play now to sharpen your negotiation edge—and make your next deal one that compounds your business worth instead of quietly eroding it.

Check out:

• 07:45 – Leverage Changes Everything
  A practical breakdown of how leverage actually works in real deals—foreclosures, timing pressure, experience, and certainty of close—and why price is rarely the most important factor.

• 18:30 – The Power of Walking Away
  A sharp discussion on why the best negotiators are willing to walk, how desperation shifts leverage, and why "who comes back first" often determines who really has the power.

• 29:10 – The Flinch, Silence & Controlling the Pen
  Tactical gold: how to use silence to make the other party negotiate against themselves—and why drafting the agreement gives you structural control over the deal.

Onyi Odunukwe is CEO of Glo Tanning Centers, Inc. His specialties are:

• Marshaling limited resources to the most productive uses with the aim of creating maximum value for the company's stakeholders.
• Developing and cascading the organization's strategy/mission statement to the lower-ranking staff, and implementing appropriate rewards/recognition and coaching/corrective practices to align personnel with company goals.
• Planning by prioritizing customer, employee, and organizational requirements.
• Maintaining and monitoring staffing, levels, Knowledge-Skills-Attributes (KSA), expectations and motivation to fulfill organizational requirements.
• Driving performance measures for the operation (including a consideration of efficiency versus effectiveness), often in the form of dashboards convenient for review of high level key indicators

What if improving front line performance—not more marketing or new leads—was the fastest way to grow your business worth?

If you're feeling pressure to grow revenue while controlling costs, this episode speaks straight to that tension. You'll hear how leaders in hospitality use front line performance, personalization, and smart systems to capture revenue that's already there—while creating better customer experiences and stronger loyalty. The same thinking applies to any business with customer-facing teams and real growth goals.

What you'll gain from listening:

• How front line performance directly impacts revenue and loyalty, without turning your team into pushy salespeople

• What it really takes to evolve from a services model to SaaS, while keeping your culture and your people intact

• Where AI disruption actually adds value today, helping managers coach better and make faster, data-driven decisions

Play the episode to spot practical front line performance ideas you can use right now to increase revenue and strengthen your business worth.

Check out:

• ~10:30 – Unlocking revenue through front line performance
  Where the conversation digs into how connecting frontline teams to real guest needs drives incremental revenue without hurting the experience—and why this applies far beyond hospitality.

• ~28:00 – AI disruption that actually works at the front line
  A practical discussion on how AI is being used to analyze performance data, deliver coaching insights, and improve results—without replacing people or overcomplicating the system.

• ~44:00 – The real challenge of moving from services to SaaS
  A candid breakdown of the cultural and identity shifts required to transition from a services model to SaaS, including what leaders often underestimate and how to bring the team along.

About Geoffrey Toffetti

Geoffrey Toffetti is the CEO of Frontline Performance Group (FPG), based in Florida. The firm partners with over 2,500 hotels across 120+ countries, helping them drive millions in incremental revenue. His personal journey in hospitality started humbly, as a car valet at a Florida hotel.

Today, Geoffrey leads FPG, where they work with top brands like Hilton, Marriott, and Hyatt, among others. He has guided the company through strategic growth, including the acquisitions of the company's primary competitors—Drake Beil in the U.S. and TSA Solutions in Asia, the latter during the height of the COVID-19 crisis.

Geoffrey can share insights on conversion from a services business to SaaS, global expansion, leading a remote workforce, how leaders can build resilience by making bold yet calculated decisions, staying agile in unpredictable markets, and building a corporate tribe rather than a team. FPG is always pushing forward and he excited to say their next bold move is just around the corner.