What if improving front line performance—not more marketing or new leads—was the fastest way to grow your business worth?

If you're feeling pressure to grow revenue while controlling costs, this episode speaks straight to that tension. You'll hear how leaders in hospitality use front line performance, personalization, and smart systems to capture revenue that's already there—while creating better customer experiences and stronger loyalty. The same thinking applies to any business with customer-facing teams and real growth goals.

What you'll gain from listening:

• How front line performance directly impacts revenue and loyalty, without turning your team into pushy salespeople

• What it really takes to evolve from a services model to SaaS, while keeping your culture and your people intact

• Where AI disruption actually adds value today, helping managers coach better and make faster, data-driven decisions

Play the episode to spot practical front line performance ideas you can use right now to increase revenue and strengthen your business worth.

Check out:

• ~10:30 – Unlocking revenue through front line performance
  Where the conversation digs into how connecting frontline teams to real guest needs drives incremental revenue without hurting the experience—and why this applies far beyond hospitality.

• ~28:00 – AI disruption that actually works at the front line
  A practical discussion on how AI is being used to analyze performance data, deliver coaching insights, and improve results—without replacing people or overcomplicating the system.

• ~44:00 – The real challenge of moving from services to SaaS
  A candid breakdown of the cultural and identity shifts required to transition from a services model to SaaS, including what leaders often underestimate and how to bring the team along.

About Geoffrey Toffetti

Geoffrey Toffetti is the CEO of Frontline Performance Group (FPG), based in Florida. The firm partners with over 2,500 hotels across 120+ countries, helping them drive millions in incremental revenue. His personal journey in hospitality started humbly, as a car valet at a Florida hotel.

Today, Geoffrey leads FPG, where they work with top brands like Hilton, Marriott, and Hyatt, among others. He has guided the company through strategic growth, including the acquisitions of the company's primary competitors—Drake Beil in the U.S. and TSA Solutions in Asia, the latter during the height of the COVID-19 crisis.

Geoffrey can share insights on conversion from a services business to SaaS, global expansion, leading a remote workforce, how leaders can build resilience by making bold yet calculated decisions, staying agile in unpredictable markets, and building a corporate tribe rather than a team. FPG is always pushing forward and he excited to say their next bold move is just around the corner.

Is your business worth more than your physical inventory… because of the digital assets you don't even realize you own?

If you're like most CEOs, you've delegated websites, domains, ad accounts, logins, and even AI tools to other people—and assumed everything was automatically "yours." But this episode is a wake-up call: your digital assets are some of the most valuable (and vulnerable) parts of your business, and losing control of them can create chaos during growth, vendor changes, or a future sale.

Paige Wiese breaks down how to protect what you've built before it becomes a costly blind spot.

By listening, you'll walk away with:

• A clearer understanding of what counts as critical digital assets—from domains and hosting to analytics, SaaS tools, and intellectual property

• Practical questions to ask vendors and agencies so you don't get locked out of accounts you paid for

• A smarter way to prepare your company for scaling, exiting, or AI disruption by organizing and safeguarding your digital footprint

Hit play now to learn how protecting your digital assets today can increase your business worth tomorrow—and save you from painful surprises later.

Check out:

• 5:40 – The most important questions to ask before hiring an agency
  Paige explains how CEOs can avoid losing ownership of domains, ad accounts, and logins right from the start.

• 12:15 – The hidden danger of email and asset transfer during an exit or sale
  A practical discussion on why business emails, history, and contacts become a major issue when transitioning ownership.

• 21:30 – How AI tools are becoming the newest digital asset risk
  Paige shares why companies need policies around AI accounts now—before employees unknowingly train tools on proprietary data.

About Paige Wiese

Paige Wiese (W-ee-s) is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. Under her leadership, Tree Ring Digital has helped thousands of businesses across industries streamline their online presence, protect their digital assets, and achieve healthy growth through data-driven marketing strategies.

During her sixteen years in the industry, Paige realized that digital asset management often exists in a knowledge silo, leaving companies unprepared for growth or transition. This led her to develop a proprietary digital asset management service that tracks and protects a company's crucial data points, protecting brands and maintaining legacies.

Are your current growth strategies actually increasing your business worth—or are hidden constraints quietly keeping you stuck as your company scales?

If you're feeling stretched thin, hitting growth ceilings, or wondering why scaling feels harder than it should—this episode is for you. Carl Gould breaks down the real stages of business growth and the predictable pinch points that trip up founders, especially as AI disruption accelerates change and raises the bar for how companies scale, systemize, and create long-term value.

By listening, you'll walk away with:

• A clear framework for identifying exactly where your business is stuck—and what that says about your next growth move

• Practical insight into how to shift from founder-driven hustle to scalable systems without killing momentum

• A sharper understanding of how to build a company that's not just growing, but increasing in enterprise value and exit readiness

Hit play now and steal proven growth strategies that help you scale smarter, protect your time, and build a business that's actually worth more at every stage.

Check out:

• [~12:30] – Carl explains why most founders get stuck in Stage 3 and how ego and control quietly cap business growth

• [~28:45] – A clear breakdown of systems vs. flexibility—and why consistency (not creativity) is what actually scales companies

• [~47:10] – The moment your business becomes a true asset, including the leadership shifts that dramatically increase business worth

About Carl Gould

Carl Gould is a globally recognized authority on business growth and entrepreneurship who built three multi-million-dollar companies by age 40. He is the Chief Growth Advisor at 7 Stage Advisors and has mentored the launch and scaling of over 5,000 businesses, with his methodologies now used in 35 countries and by more than 7,000 certified coaches worldwide. A multi-award-winning author and speaker, Carl co-authored Blueprint for Success with Stephen R. Covey and Ken Blanchard and wrote the bestselling The 7 Stages of Small Business Success. Known for his high-energy, real-world approach, he has delivered over 1,200 keynote speeches and lectures at institutions including MIT and Rutgers.