What if AI engines could drive 10–15x more traffic to your online store—and most businesses don't even realize it's happening yet?

If you run an online store or sell products through e-commerce channels, AI engines are quickly becoming the new gateway to customer discovery. Instead of relying solely on traditional search or marketplaces, companies are now seeing massive traffic surges simply by optimizing their sites for how AI answers questions and recommends products. In this episode, you'll hear how one e-commerce CEO is leveraging AI engines to dramatically increase visibility—and how you can apply the same ideas to grow your own online store.

By listening, you'll discover how to:

• Position your website so AI engines recommend your products when customers ask buying questions.

• Use simple AI-driven content strategies—like FAQs and structured answers—to dramatically increase organic traffic.

• Navigate the rapidly changing e-commerce landscape where AI, Amazon advertising, and global competition are reshaping growth.

Play the episode now to learn how CEOs can tap into AI engines to unlock the next wave of online store growth.

Check out:

• 03:45 – From One Used Book to a Global E-Commerce Business
  Rupesh shares how a single online sale sparked the idea that eventually grew into a company partnering with over 1,500 brands across 40+ countries.

• 10:40 – How AI Engines Are Driving Massive Website Traffic
  A deep dive into how optimizing websites for AI-driven questions—through FAQs and structured content—can generate dramatic traffic increases.

• 22:15 – The Two Big Changes Reshaping Amazon Sellers
  Rupesh explains how advertising and Amazon's AI tools are changing the rules of visibility—and why brands must adapt quickly to stay competitive.

Rupesh Sanghavi is the founder and CEO of Ergode, an e-commerce-first, omni-channel brand growth company that has partnered with over 1,500 brands, expanded reach to 40+ countries, and acquired over 15 consumer brands. His entrepreneurial journey began with reselling a single used book and has since grown into leading a global portfolio of businesses across categories.

Under his leadership, Ergode has scaled into a trusted name with 18+ years of experience, 96% lifetime positive feedback, and a 250+ member workforce worldwide. Twice a finalist for the EY Entrepreneur of the Year, Rupesh is known for blending resilience and vision with a hands-on, relatable style.

Outside of business, he writes a blog called Cloverbites, where he shares reflections on leadership and life. An avid traveller who has visited 100+ countries, he draws inspiration from diverse cultures and experiences that shape both his business outlook and personal growth.

Are you building a profitable company — or a business that actually proves capitalism can be a force for good through conscious capital?

As a CEO, you feel the tension every day: grow the business, deliver profit, develop your people — and do it in a way that's socially responsible and sustainable. Meanwhile, capitalism itself faces a perception problem. Your employees want meaning. Your customers expect integrity. And the market punishes anything that smells short-term or exploitative.

In this episode of The CEO Project, you'll explore how conscious capital isn't about soft ideals — it's about building a company that earns trust, scales profitably, and strengthens its moral authority to exist.

By listening, you'll learn how to:

• Build a high-growth company rooted in trust behaviors that actually change stakeholder perception

• Balance profit and purpose without falling into coercive "check-the-box" stakeholder models

• Lead through crisis with accountability and culture intact — even when tough financial decisions must be made

Press play now to discover how conscious capital can help you grow your business and elevate its impact — without sacrificing performance.

Check out:

06:45 – The Perception Problem in Business
Curtis shares the eye-opening CEO summit moment that exposed the trust gap in the IT industry — and why changing perception became his company's mission.

18:30 – Conscious Capitalism vs. Stakeholder Capitalism
A powerful breakdown of classic capitalism, stakeholder models, and the "big tent" philosophy of conscious capital — including why inspiration beats coercion.

32:15 – Leading Through Crisis Without Losing Culture
A real-world example of navigating COVID, protecting profitability, and strengthening trust when 90 executives voluntarily gave up compensation to keep the company strong.

About Curtis Hite

Curtis Hite is the CEO of Improving – an international software consulting and training company which he founded in 2007. With a focus on Conscious Capitalism, the company has grown to 2000+ employees across 19 offices and greater than $280 million in revenue. Improving has been named 15 times to the Inc. 500/5000, consistently being recognized as one of the fastest growing privately held companies in the U.S. The company has also received more than 100 local and national best place to work recognitions.

Are you leaving deals on the table because your LinkedIn presence isn't backed by proven strategies that actually build credibility and authority?

If you're leading a company, driving growth, or building your personal brand, LinkedIn isn't optional anymore—it's where buyers, partners, recruits, and even AI engines go to decide if you're legit. And here's the problem: what used to work on LinkedIn (post and hope, chase likes, blast press releases) doesn't work now. The platform has shifted. Reach is down. Algorithms are smarter. And if you're not showing up as a true topic authority, you're invisible—sometimes before you even get the meeting.

This episode breaks down what's actually happening behind the scenes and how you can adapt using proven strategies that align with the new AI-driven reality.

By listening, you'll discover how to:

• Position yourself (and your company) as a credible topic authority that LinkedIn's algorithm wants to reward

• Create content that sparks real conversations instead of getting ignored or "thumbed" into oblivion

• Leverage your team to multiply reach and influence without relying on expensive ads or outdated tactics

Hit play now and learn the proven strategies that will help you turn LinkedIn from a passive profile into a powerful growth engine for your business.

Check out:

• 08:45 – The moment Richard explains why LinkedIn completely changed its algorithm in 2025—and how it now evaluates your credibility before showing your content to anyone.

• 18:30 – A powerful breakdown of why company pages struggle with reach and how to use your people (not just your brand page) to multiply authority and visibility.

• 33:15 – The eye-opening shift from selling to humans to selling to AI engines—and what that means for your LinkedIn content and overall digital strategy.

Richard Bliss is the CEO of BlissPoint Consulting and author of Digital-First Leadership, He helps C-suite executives and sales teams transform digital hesitancy into market authority. He is a global speaker across 22 countries, and former Army Artillery Officer. Richard builds scalable influence systems that turn leaders into recognized voices in their markets.

Your LinkedIn presence should work harder than you do — building authority, attracting opportunities, and making you top of mind in your market. Richard works with executives who understand that in the 21st century, influence isn't just earned in the boardroom — it's built in the feed.