Are you still running your company like you're in a product business, when your customers are actually buying like it's fashion?

If you're leading a brand today, you've probably felt the pressure: customers constantly asking "what's new," markets shifting faster than your product cycles, and differentiation getting harder by the quarter. In this episode, you'll hear how one CEO realized that success in the beverage industry had less to do with the product itself—and everything to do with thinking like a fashion brand driven by innovation, education, and timing.

By listening, you'll gain:

• A new way to think about your market—shifting from product-driven to trend- and innovation-driven strategy
• Practical insight into how education and continuous innovation create long-term brand loyalty
• A smarter growth approach by expanding with the right customers instead of constantly chasing new ones

Hit play now to learn the mindset shift that can help you stay relevant, innovate faster, and grow alongside your best customers.

Check out:

1. The "Fashion Business" Realization (~14:30)
Ron shares the pivotal moment at a trade show when buyers kept asking "What's new?"—leading to the breakthrough insight that he wasn't in the tea business, but the fashion business driven by constant innovation.

2. Innovation + Education as a Growth Engine (~12:00)
A deep look at how educating customers (green tea, matcha, etc.) and consistently introducing new products created a premium category—and sustained competitive advantage.

3. Growing with Customers vs. Chasing New Ones (~27:30)
Ron explains his strategy of scaling alongside key accounts like Whole Foods, Panera, and Total Wine—offering a powerful alternative to the typical "always be prospecting" mindset.

About Ron Rubin

Ron Rubin, author of GOLD IN YOUR BACKYARD, has spent more than five decades building iconic beverage brands and giving back to the communities and industries he loves. He began his career in 1972 at his family's business, Central Wholesale Liquor Co. In 1994, he purchased The Republic of Tea, which has become one of the most beloved tea brands in the United States. In 2011, he acquired River Road Family Vineyards and Winery in Sonoma County. Under his leadership, the winery is known for its quality and commitment to sustainability as a Certified B Corporation.

What if getting things done wasn't about more strategy—but about the same high-stakes instincts used by prison bosses to survive and lead?

You're busy, pulled in a hundred directions, and still expected to deliver results that matter. This episode flips the script on productivity by showing you how real execution happens under pressure—where decisions aren't theoretical, and hesitation has consequences. If you've ever felt stuck, overwhelmed, or as if your team isn't truly executing, this conversation will challenge the way you think about leadership, priorities, and impact.

• Learn how to sharpen your decision-making so you can act faster and with more confidence—even when the stakes are high
• Discover how to read people and situations more effectively to drive better outcomes and avoid costly missteps
• Understand what it really takes to build a culture of execution—not just ideas—so your team actually gets things done

Hit play now to discover a radically different approach to getting things done—and start executing at a level most leaders never reach.

Check out:

• [08:45] – Turning "Purpose" into Real Impact
  Andre breaks down why most corporate giving falls flat—and how a simple 5% shift can create meaningful, measurable change.
• [24:10] – Prison Boss vs. CEO: The Truth About Execution
  A powerful comparison showing how high-stakes environments force clarity, speed, and accountability—and what leaders can learn from it.
• [41:30] – The Gravestone Test for Better Decisions
  A memorable framework for aligning your daily actions with what actually matters in the long run.

About Andre Norman

Andre Norman is a globally renowned transformational speaker, strategist, and consultant revolutionizing correctional systems worldwide. As the founder of Second Chance University, a program designed to give access and inspiration to people seeking to improve their lives, Andre embodies resilience and innovation. As a former Harvard University fellow and collaborator with prestigious institutions worldwide, he brings a wealth of knowledge to his engagements.

Through dynamic presentations, practical strategies, and his personal journey overturning an over 105-year prison sentence to becoming a Harvard Fellow, Andre empowers audiences to overcome obstacles, navigate change, and unlock their true potential. His profound impact, global reach, and unwavering dedication make him a trusted expert for personal and professional transformation.

Are you managing your money in a way that actually increases your business worth and helps you start building wealth—or just riding the market rollercoaster and hoping for the best?

You already know money impacts everything—from your stress levels to your long-term freedom—but most advice out there still pushes outdated strategies that leave you exposed when markets shift. In this episode, you'll hear how the "smart money" thinks differently, so you can protect what you've built while still growing it with confidence.

By listening, you'll learn how to:

• Build a stronger financial foundation that protects your downside during market swings
• Shift from outdated investment models to smarter, more strategic wealth-building approaches
• Use legal, strategic tax planning to keep more of what you earn and accelerate wealth growth

Hit play now to discover how to start building wealth with smarter strategies that help you grow and protect your money at the same time.

Check out:

• (02:30) – Why money is the #1 source of stress—and how improving your financial strategy can directly impact your quality of life
• (11:45) – The truth about the "60/40 portfolio" and why relying on it could be putting your wealth at risk
• (24:10) – How the wealthy legally minimize taxes—and the missed opportunities that could be costing you millions

About Mark Miller

Mark Miller, known for his work with Lead Every Day, is a highly respected leadership expert, longtime corporate executive, and best-selling author recognized for his practical, research-driven approach to leadership. He spent more than four decades at Chick-fil-A, starting as an hourly team member and ultimately serving as Vice President of High Performance Leadership, where he played a key role in building and scaling the company's leadership culture through proven, heavily invested development practices. Today, he is the co-founder of Lead Every Day, a platform dedicated to delivering daily leadership insights, coaching, speaking, and content—including a podcast and books focused on actionable leadership frameworks. As a Wall Street Journal and international best-selling author with over one million books sold in more than 25 languages, Miller is known for emphasizing simple, consistent leadership disciplines that drive performance at every level of an organization.