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This one’s special — Episode 100!

As the year comes to a close, we sit down to reflect honestly on 2025: the wins, the losses, the lessons, and the moments that forced us to pause and rethink everything. We answer a series of questions that unpack how the year really felt, what surprised us most, and how our mindset, work habits, and creative direction evolved along the way.

We talk openly about hitting our highest revenue month as freelancers, but also the inefficiencies that held us back at times, convincing ourselves we were busy while avoiding the work that actually moved the needle. We reflect on projects we’re proud of, decisions we’d change, and the importance of not outsourcing the parts of the work you genuinely love.

This episode is about perspective: championing your own work, putting yourself out there even when it feels uncomfortable, and understanding that results only come from effort you actually put in. We close things out with a quick-fire Christmas Q&A and a look ahead to 2026, including a few goals that feel slightly scary to say out loud.

If you’re a creative reflecting on your own year... or thinking about what you want next, this episode is for you.

CHAPTERS

00:00 - Intro

02:54 - If you had to sum up 2025 in one word, what would it be?

03:41 - Out of 10, how would you rate this year work-wise – and why?

05:17 - What’s one thing you did this year that Past You would be shocked by?

14:02 - What was the biggest “win” for the business this year

19:58 - Which project are you most proud of and why?

22:24 - What’s one goal you actually hit this year – and one you absolutely didn’t?

24:12 - What was your favourite episode of the podcast you recorded this year – and why?

26:59 - What was your biggest “L” of the year, and what did it teach you?

33:28 - Was there a moment this year where you thought, “What on earth am I doing?”

38:21 - If you could redo one decision from this year, what would you change?

40:29 - What’s one big, slightly scary goal for 2026 that you almost don’t want to say out loud?

43:51 - Quick-fire Christmas Q&A

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In this episode, we dive into a conversation every creative wishes they could have openly: what we really want clients to know.

We break down the realities of delivering work and hearing nothing back, how a simple “this is great” can fuel us to go the extra mile, and why clear communication from clients is one of the most underrated parts of a successful project.

We also talk about the importance of separating money from your values. Understanding when to stand firm on your boundaries, your rates, and the principles that guide how you work. From urgent vs non-urgent project expectations to how clients can empower better work by giving true creative freedom, we unpack the behaviours that elevate projects… and the ones that quietly derail them.

If you’ve ever wished clients understood the creative process better, or you’re a client who wants to improve your relationships with creatives, this episode is packed with insight, honesty, and hard-earned lessons.

CHAPTERS

00:00 - Intro

08:21 - Communication & Expectations

15:45 - Clients & Pricing

17:40 - Urgent VS Non-Urgent Work

23:40 - Creative Freedom on Client Projects

31:00 - Most Chaotic Deadlines

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In this episode, we dive deep into one of the most misunderstood and most important parts of being a professional creative: usage licensing. After Matt was offered a shocking £300 for out-of-home usage (billboards, buses, the Underground… you name it), we decided it was time to break down what usage really is, why it matters, and how to price it properly.

We unpack the different types of usage: Out of Home, Point of Sale, Social, Web and explore how context changes everything. A small startup asking for usage is very different from a multimillion-pound brand doing the same.

We also talk about how usage slots into your overall business structure, alongside feedback rounds, payment terms, and policies. If you don’t set usage expectations, clients will happily use your work for years while you only get paid once.

We cover practical tools and resources creatives can use when working out usage fees, plus why having a strong network of agents, producers, and experienced freelancers is invaluable when navigating what’s fair vs. what’s laughable.

Finally, we wrap up with some red flags to look out for, and finish the episode with a Q&A from listeners. This episode is essential for any photographer or videographer who wants to charge properly and protect the value of their work.

AOP: https://www.the-aop.org/information/usage-calculator

Cameron's Twitch Livestreams: https://www.twitch.tv/camincontroll

Matt's London Camera Division: https://londoncameradivision.com

CHAPTERS

00:00 - Intro

08:52 - Bad Usage

14:58 - Usage Types Breakdown

19:55 - Pricing Usage

35:00 - Tools for Usage

39:49 - Avoiding Red Flags

45:43 - Usage Summary

47:55 - Listeners Q&A!

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In this week’s episode, we’re diving into the reality of navigating the colder, quieter months as a creative, and why your environment, routines, and mindset matter more than ever.

We start by talking about the importance of having your own creative space. Whether you’re working from home, a warm office, or a buzzing London coffee shop, the place you create in can completely shape your productivity, your motivation, and your sense of community, especially during winter when energy is low and projects slow down.

We also get into the guilt that comes with losing momentum. Those quieter months can make you feel like you’re falling behind, but the truth is: the year balances itself out. Busy seasons always return. Learning not to punish yourself for slower phases is part of staying in the game long-term.

Finally, we break down the practical side of winter: revisiting your business systems, removing old processes, updating portfolios, tightening workflows, optimising websites, and making sure your business runs clean so you’re ready for the next wave of work.

CHAPTERS

00:00 - Intro

13:10 - The Winter Slump

21:37 - Community & Accountability

27:27 - Experiment with projects

29:08 - Guilt of Losing Momentum & Productivity

34:40 - Revisiting Your Business Systems

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Mario Elementza Newsletter: https://mariomatteo.com

This week, we’re talking about building the version of yourself you refuse to compromise on.

We break down what it means to truly become the creative you envision, not just in skill, but in standards, mindset, and the projects you say yes (and no) to. We talk about setting minimum levels of engagement for your pricing, understanding that your rate isn’t just a number, it represents the level of quality and creative integrity you’re willing to put your name on.

We also get into the psychology of business and reputation, when it’s okay to bend your rules for a client, and when saying “no” actually protects your value long-term. We discuss the difference between discounting for loyalty vs starting new relationships on the wrong foot, and the power of positioning yourself to attract clients who meet your standards.

Finally, we explore why personal projects are the foundation of discovering your highest creative standard. It’s in those projects that you find the version of yourself that sets the bar, and once you’ve experienced that, you’ll never want to compromise again.

CHAPTERS

00:00 - Intro

02:26 - Building a version of yourself that you don’t compromise on

14:30 - Personal projects allow for your true standard of quality

20:05 - Clients budgets & expectations21:41 - Professional identity & being findable

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This week, we’re diving deep into goal setting, creative evolution, and some wild updates shaking up the industry.

We start by discussing photographer Flo Pernet’s mind-blowing EA Sports photography, shot entirely inside Madden’s in-game camera, proving just how far creativity and technology have come. From there, we open up about the importance of setting clear, specific goals as a creative. Defining exactly what success looks like for you. Matt shares his recent experience visualising his dream life and career in detail, while Cameron reflects on rediscovering his long-term goals, learning 3D to the highest standard, and redefining what fulfillment truly means.

We also cover Canva’s huge announcement, making Affinity (the Adobe competitor) completely FREE forever and rolling out updates that could change the creative landscape entirely. Imagine running your website, invoices, pitch decks, and client projects all through Canva for just £10 a month, and then Affinity is free on top of that… that’s wild value for creatives.

And finally, we wrap up on a lighter note... DJI has announced a Roomba-style hoover?! We unpack what that could mean (and laugh about how random it is).

CHAPTERS:

00:00 - Intro

05:20 - Flo Pernet Game Photography

11:30 - The importance of goal setting

23:10 - Evolution of goals & yourself

29:30 - Redefining Success & Self Discovery

40:55 - Canva announcement & Affinity is FREE

52:40 - DJI Hoover / Roomba

55:01 - Outro

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Cameron's YouTube video: https://youtu.be/G-EFIDuUHwM?si=6dua6tHJIyNkx-9A

It’s been one year since we both moved out of London... and in this episode, we’re reflecting on everything that’s changed since. We break down what we’ve loved, what we’ve missed, and whether we have any regrets about leaving the city behind. From the slower pace of life and lower cost of living to how it has reshaped our creative process, networking, and mindset, this is an honest look at what life after London really feels like.We also dive into the balance between in-person and remote work, the importance of being intentional with your network, and how the energy and convenience of London can be hard to replace. Plus, Cameron shares updates on his new 3D YouTube video, his early-morning routine, and his Whoop fitness tracker, while Matt talks about his trip to New York and we react to Instagram’s new Gold Rings feature for content creators.

CHAPTERS:

00:00 - Intro

13:00 - Instagram Gold Rings

18:15 - New Fuji Camera & GoPro

20:15 - One Year Leaving London

26:40 - Lower Living Costs

30:50 - In-Person VS Remote Work

34:10 - Networking

39:46 - What did we like about working in the city?

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London Camera Division - https://londoncameradivision.com/password

In this episode, we dive into the reality of navigating professional relationships in the creative industry, especially online. After a producer recently unfollowed Matt on Instagram, we unpack what that really means and why it’s important not to attach your self-worth to who supports or engages with your work publicly. Not everyone who unfollows you dislikes you, sometimes your content just isn’t what they’re looking for right now, and that’s okay.

We also explore how to use these moments as fuel to push harder toward your goals and create undeniable work. From maintaining a positive mindset to being your own biggest fan, this episode is all about separating validation from value, and focusing on what really moves your career forward.

Plus, we break down a standout photography project featuring Matthew McConaughey, and Matt shares his upcoming travel plans to New York City.

CHAPTERS

00:00 - Intro

14:20 - Creative of the week breakdown (Greg Swales) & Matthew McConaughey

23:40 - Navigating professional relationships online

33:50 - Make work so good they can’t ignore you

36:10 - Being your own biggest fan

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