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Cameron's YouTube video: https://youtu.be/G-EFIDuUHwM?si=6dua6tHJIyNkx-9A

It’s been one year since we both moved out of London... and in this episode, we’re reflecting on everything that’s changed since. We break down what we’ve loved, what we’ve missed, and whether we have any regrets about leaving the city behind. From the slower pace of life and lower cost of living to how it has reshaped our creative process, networking, and mindset, this is an honest look at what life after London really feels like.We also dive into the balance between in-person and remote work, the importance of being intentional with your network, and how the energy and convenience of London can be hard to replace. Plus, Cameron shares updates on his new 3D YouTube video, his early-morning routine, and his Whoop fitness tracker, while Matt talks about his trip to New York and we react to Instagram’s new Gold Rings feature for content creators.

CHAPTERS:

00:00 - Intro

13:00 - Instagram Gold Rings

18:15 - New Fuji Camera & GoPro

20:15 - One Year Leaving London

26:40 - Lower Living Costs

30:50 - In-Person VS Remote Work

34:10 - Networking

39:46 - What did we like about working in the city?

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London Camera Division - https://londoncameradivision.com/password

In this episode, we dive into the reality of navigating professional relationships in the creative industry, especially online. After a producer recently unfollowed Matt on Instagram, we unpack what that really means and why it’s important not to attach your self-worth to who supports or engages with your work publicly. Not everyone who unfollows you dislikes you, sometimes your content just isn’t what they’re looking for right now, and that’s okay.

We also explore how to use these moments as fuel to push harder toward your goals and create undeniable work. From maintaining a positive mindset to being your own biggest fan, this episode is all about separating validation from value, and focusing on what really moves your career forward.

Plus, we break down a standout photography project featuring Matthew McConaughey, and Matt shares his upcoming travel plans to New York City.

CHAPTERS

00:00 - Intro

14:20 - Creative of the week breakdown (Greg Swales) & Matthew McConaughey

23:40 - Navigating professional relationships online

33:50 - Make work so good they can’t ignore you

36:10 - Being your own biggest fan

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In this episode, we dive deep into one of the hardest parts of being a creative... when work dries up. Every freelancer and creative hits that wall eventually, and we break down why it’s not a bug in your career — it’s a feature. We talk about the mindset shift needed when things slow down, how to stay confident during the quiet seasons, and practical tips to keep momentum.

We also react to OpenAI’s new Sora 2 video generation tool and what it means for the future of creativity. From the rise of Sora 2 AI content to how being authentic in the industry can be a tool.

Whether you’re facing a slow patch in your creative career or just curious about how AI could reshape the industry, this episode is all about staying grounded, adaptable, and focused on what really matters... your craft.

CHAPTERS

00:00 - Intro

10:00 - Sora 2 AI Videos

15:47 - Authenticity in an AI World

18:00 - Reacting to Sora 2 on Instagram

21:50 - Adapting to AI as Creatives

29:40 - When Work Dries Up

36:01 - Practical Tips During No Work

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In this episode, we dive into one of the most powerful career tools for creatives: networking. From building authentic connections online and in-person, to creating systems like a network spreadsheet to keep track of contacts, we share the lessons and strategies that can make a real difference over the long term.

We talk about why being genuine and passionate always gets noticed, the hesitations that come with recommending other creatives for work, and why networking is less about instant results and more about patience, consistency, and playing the long game.

If you’ve ever wondered how to grow your network in a way that actually works, and why those relationships could shape your career years from now... this one’s for you.

CHAPTERS

00:00 - Intro

09:00 - Being genuine and passionate will get you noticed

17:00 - Networking online and in-person

25:00 - Create a network spreadsheet

31:11 - Recommending other Creatives

37:10 - Networking is a long term game

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In this episode we dive into one of the most important but overlooked parts of being a creative: maintaining passion for your craft. It’s easy to get pulled off course by shiny opportunities, but without career clarity, you risk chasing projects that don’t actually align with where you want to go.

Matt shares why he turned down the chance to work on a Formula 1 project, a dream gig for many, and why sometimes saying NO is the most powerful decision you can make. We also explore the role of career alignment, working with a life coach, and how to stay focused on long-term goals instead of getting lost in distractions.

Elsewhere in the episode, Cameron shares progress on his new 3D motorbike project, Matt talks about planning a last-minute personal shoot before heading off to Copenhagen for his 29th birthday, and we react to the release of the iPhone 17 lineup and Nikon’s new camera featuring RED’s famous 12-bit RAW recording.

CHAPTERS

05:45 - Cameron’s 3D Motorbike Project

08:35 - Matt’s experience with a Life Coach

12:50 - Career Alignment & Importance of saying NO

25:45 - iPhone 17 release & New Nikon camera

38:22 - Maintaining passion for your craft

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This week we’re joined by Fred Ellis, Digital Video Producer for England Rugby, who has spent the last few years traveling the world with the national team, documenting their biggest moments both on and off the pitch. From producing YouTube series like George Ford 100 Caps, to covering Six Nations and more, Fred’s work captures not just the action but the stories and personalities behind England Rugby.

Fred shares his journey into this dream role, including the setbacks of being made redundant twice by the age of 22, and how persistence (even guessing a decision-maker’s email address) eventually landed him the opportunity of a lifetime. We also dive into the realities of working in elite sport: the relentless travel, the work ethic required to succeed, and the importance of building relationships with players and staff to tell authentic stories.

We talk kit and processes, memorable moments with legends like Jonny Wilkinson, pushing through creative challenges, and Fred’s advice for anyone looking to break into sports media. This one’s packed with insights on creativity, resilience, and what it takes to work at the highest level.

CONNECT WITH FRED:

Instagram

CHAPTERS

00:00 - Intro

04:00 - Fred’s role as Digital Video Producer of England Rugby

06:25 - Early Career & Navigating Job Loss

16:34 - Getting Hired by England Rugby

22:48 - Work/Life Balance

28:33 - Camera kit and processes for shooting Rugby

34:48 - Fred’s Creativity & Inspiration

45:45 - Kit & Processes when shooting sports

52:45 - Memorable moments with England Rugby

59:31 - Working with Jonny Wilkinson

01:01:15 - Pushing Through Creative Challenges

01:04:00 - Advice for Creatives

01:12:45 - Relationships with the team

01:15:00 - Wrapping Up

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In this episode, we dive into the ongoing challenge every creative faces: balancing the craft with the business. It’s easy to focus on the art when you’re just starting out, but as opportunities grow, the admin, marketing, and processes can quickly take over, and often at the expense of creativity.

We break it all down step by step: from the early days of pure experimentation, to the growth stage where business becomes unavoidable, and finally to the strategies and systems that help us find balance today. Along the way, we share our own processes, practical steps you can implement right now, and even how lifestyle decisions play a role in keeping your creative energy intact.

Outside of the main discussion, we also touch on what the recipe is for a good shoot, a brief note from James Clear’s newsletter, the new Canon C50 (released after this episode was recorded), and the resurgence of compact digital cameras.

This one’s a mix of industry chat, personal reflection, and actionable takeaways. Perfect for anyone trying to navigate the fine line between being a creative and running a creative business.

CHAPTERS

00:00 - Intro

01:37 - Ingredients for a good shoot

07:55 - Canon C50

11:25 - Apple event & innovation

14:30 - Compact digital cameras

17:08 - Balancing business & creativity

18:45 - Creative side, craft, experimentation, early career

23:25 - Growth stages, business, marketing, vision, processes

28:50 - Our own processes

35:50 - Processes to implement right now

43:40 - Matt’s photography processes

47:23 - Lifestyle decisions

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This week we’re joined by William Drumm, an incredible underwater photographer whose work captures the surreal beauty of life beneath the surface. William takes us through his journey into underwater photography, the challenges of turning such a unique craft into a career, and the preparation that goes into every shoot. From equipment to safety to directing talent underwater.

We dive into his unforgettable experience shooting Billie Eilish’s Hit Me Hard and Soft album cover, exploring what it was like on set with Billie, the collaboration that made it possible, and the post-production that brought it to life. William also opens up about what happened next, how that project shaped his career, and why balancing the creative and business sides of photography is essential.

Whether you’re a photographer, filmmaker, or just curious about what it takes to shoot in some of the most challenging environments, this episode is packed with stories, lessons, and practical pointers from one of the most unique perspectives in the industry.

CONNECT WITH WILLIAM!

IG: https://www.instagram.com/williamdrumm/

Website: https://williamdrumm.com/?fbclid=PAZXh0bgNhZW0CMTEAAadqMMmr4TWchjJlyE88GC0izYo4iyQQRuuaM80DI06E9WQPJrlAV0ovxHeRdg_aem_uZmZd7EFRQmXvosTqqtH_g

CHAPTERS

00:00 - Intro

02:50 - Journey Into Underwater Photography

06:15 - Earning Money with Underwater Photography

09:55 - Most Difficult & Memorable Underwater Photography Experience

18:00 - Preparing Underwater Shoots & Choosing the Right Equipment

24:20 - Shooting Billie Eilish Album Cover

33:10 - On-set with Billie Eilish

43:35 - Importance of Collaboration in Creativity

47:02 - Post-production on the Billie Eilish Album Cover

50:24 - Career after Billie Eilish Project

57:00 - Underwater Photography Pointers

01:05:10 - Balancing Business & Creativity

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