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This one’s special — Episode 100!

As the year comes to a close, we sit down to reflect honestly on 2025: the wins, the losses, the lessons, and the moments that forced us to pause and rethink everything. We answer a series of questions that unpack how the year really felt, what surprised us most, and how our mindset, work habits, and creative direction evolved along the way.

We talk openly about hitting our highest revenue month as freelancers, but also the inefficiencies that held us back at times, convincing ourselves we were busy while avoiding the work that actually moved the needle. We reflect on projects we’re proud of, decisions we’d change, and the importance of not outsourcing the parts of the work you genuinely love.

This episode is about perspective: championing your own work, putting yourself out there even when it feels uncomfortable, and understanding that results only come from effort you actually put in. We close things out with a quick-fire Christmas Q&A and a look ahead to 2026, including a few goals that feel slightly scary to say out loud.

If you’re a creative reflecting on your own year... or thinking about what you want next, this episode is for you.

CHAPTERS

00:00 - Intro

02:54 - If you had to sum up 2025 in one word, what would it be?

03:41 - Out of 10, how would you rate this year work-wise – and why?

05:17 - What’s one thing you did this year that Past You would be shocked by?

14:02 - What was the biggest “win” for the business this year

19:58 - Which project are you most proud of and why?

22:24 - What’s one goal you actually hit this year – and one you absolutely didn’t?

24:12 - What was your favourite episode of the podcast you recorded this year – and why?

26:59 - What was your biggest “L” of the year, and what did it teach you?

33:28 - Was there a moment this year where you thought, “What on earth am I doing?”

38:21 - If you could redo one decision from this year, what would you change?

40:29 - What’s one big, slightly scary goal for 2026 that you almost don’t want to say out loud?

43:51 - Quick-fire Christmas Q&A

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