What does it really take to create social media content that connects and why should creators stop obsessing over the algorithm?

In Episode 25 of the LAGC Podcast, Lee sits down with Zak Hassan, co-founder of Fortis, to explore the surprising similarities between improving at golf and succeeding as a content creator.

Zak shares practical advice on overcoming overthinking, finding original content ideas and using trial and error to grow an audience. He also reveals how Fortis built its reputation for fast, same-day content across golf days, motorsport, corporate events and social media management.

They discuss building trust with clients, creating content people actually want to watch, managing a growing creative team and why your best ideas can come from television, football or completely unexpected places, not just your own industry.

Plus, Zak explains why there’s no such thing as a “quick round of golf” and asks the question every non-golfer wants answered: why does everyone lose their minds during the Ryder Cup?

Follow Fortis on Instagram: @wearefortis

Sponsored by Valley Golf. Save 15% at valleygolf.co.uk using code LAGC15

Topics include: social media strategy, content creation, Instagram growth, creative business, same-day content, golf content, personal branding and the Ryder Cup.

Welcome back to Episode 4 of Complaining with Coops!

This week, Lee and Coops get stuck into the controversial Good Good and Callaway advert, Rory McIlroy’s latest comments about LIV Golf, and whether players such as Jon Rahm and Bryson DeChambeau would bring value back to the PGA Tour.

They also tackle some of golf’s most important questions: Has modern equipment made the game too easy? Should the authorities change the golf ball or restrict club technology? Can you wear merchandise from a course you haven’t played? And should golfers stick with one coach or keep searching until something finally clicks?

Expect strong opinions, questionable golf advice and plenty of complaining from Coops.

A huge thank you to our podcast sponsor, Valley Golf, for helping make the show possible. Visit valleygolf.co.uk and use code LAGC15 to receive 15% off your order.

Let us know in the comments:

• Was Rory wrong about the LIV players?
• Can you wear merchandise from a course you haven’t played?
• Has golf technology gone too far?

Please like, subscribe and follow the podcast for more episodes of Complaining with Coops.

In this episode of the LA Golf Channel Podcast, we sit down with golf coach and content creator Tyler Smith to explore his journey from working as a joiner to building a full-time career in golf.

Tyler opens up about chasing the dream of becoming a professional golfer, why he ultimately chose a different path and how he grew an online audience of nearly 90,000 Instagram followers. He also discusses becoming a golf coach without a traditional PGA qualification, dealing with criticism and online hate, and his approach to making golf instruction simple and accessible.

We also talk about junior golf coaching, the realities of creating golf content, playing overseas, driver spin and equipment, plus Tyler’s controversial opinion that golf handicaps should stop at scratch.

Whether you’re interested in improving your golf swing, becoming a golf coach, growing on social media or building a career in the golf industry, this episode is packed with honest advice, practical insights and plenty of laughs.

Topics covered:
• Tyler Smith’s journey from joiner to golf coach
• Why he stopped pursuing professional golf
• Growing a golf audience on Instagram
• Handling criticism and online hate
• Coaching without a PGA qualification
• Making golf instruction easier to understand
• Junior golf and developing young players
• The relationship between golf and content creation
• Driver launch, spin and equipment
• Why plus handicaps shouldn’t exist

Subscribe to the LA Golf Channel for more golf podcasts, interviews, coaching conversations and creator stories.

A massive thank you to our Channel Sponsors Valley Golf check them out at www.valleygolf.co.uk and use code LAGC 15 for 15% Off