Guest: Taylor Baires

• Owner: Varadero Roofing Group
• Founder: Solutions Beyond the Storm (Consulting)
• Background: Construction, Law Enforcement, Roofing Sales
• Location: Florida (travels nationwide for consulting)

Key Discussion Points:

• The psychological advantage women have at the door
• Why retail training makes superior storm chasers
• Growing up in a GC family and learning work ethic
• Transition from law enforcement to roofing
• Partnership structure and business ownership
• Current state of Florida insurance market
• Rising deductibles and their impact on the industry
• The future shift toward retail roofing
• Self-insurance trends in Florida
• Importance of continuous training and education
• Building reputation in storm restoration consulting

Memorable Quotes:

• "Sales is more of a lifestyle than just a job"
• "Nobody's coming to save you—you have to earn everything"
• "Storm chasers after retail training is like being in a candy store"
• "Women either do door-to-door or they don't—when they do, they crush it"

00:00 - Introduction and Welcome

00:42 - Meet Taylor Baires and pronunciation guide

01:00 - Taylor's roofing company: Varadero Roofing Group

01:27 - Storm chasing consulting and recent South Carolina trip

02:15 - Women in the roofing industry discussion

02:30 - The unfair advantage women have in door-to-door sales

03:30 - Why homeowners trust women at the door more

04:18 - Taylor's origin story: Born into the industry

05:00 - Growing up on construction job sites

05:12 - Father's influence and learning hard work early

06:20 - Sweeping parking lots and earning money as a kid

06:55 - Father's GC business and local market focus

07:30 - Growing up hating storm chasers

08:00 - How Taylor became a storm chaser herself

08:40 - Current consulting approach and client relationships

09:20 - Consulting services: Training vs. hands-on work

09:50 - Why fresh storms are "like a candy store"

10:15 - Retail training makes storm restoration easy

11:40 - True retail selling vs. offering cheap alternatives

12:40 - Getting retail vs. storm experience first

13:05 - Taking over Varadero Roofing Group in 2020

14:00 - Previous career as correctional officer

15:00 - Why construction welcomes people with any background

15:40 - The future of insurance restoration

16:05 - Florida's insurance crisis and rising deductibles

17:10 - Self-insurance trends in Florida

17:30 - How to connect with Taylor for consulting services

18:00 - Importance of investing in multiple training programs

18:30 - Contact information and social media

19:10 - Closing remarks

Host: Ken Baden - CEO of Baden Consulting and Potomac Custom Remodeling

Guest: Brian Seidensticker - Chief Executive Officer, Tax Sale Resources, Inc.

Key Topics Covered:

• Transition from aerospace engineering to entrepreneurship
• How the 2008 financial crisis led to discovering tax liens
• Building a SaaS platform to solve industry inefficiencies
• The truth about tax sale properties and foreclosures
• Difference between tax lien and tax deed investing
• Mountain North Capital's profit-sharing partnership model
• Current economic outlook and recession indicators
• Commercial-to-residential conversion opportunities
• Federal Reserve rate decisions and housing market impacts
• Overcoming negative industry perceptions
• Entrepreneurial advice: persistence and dreaming big
• Celebrating wins without losing drive

Resources Mentioned:

• Tax Sale Resources platform (tracks 9,000 auctions annually)
• Mountain North Capital (profit-sharing fund)
• Supreme Court cases affecting tax deed regulations
• Leap (contracting software comparison example)

Business Metrics:

• 9,000 auctions tracked annually
• Couple million properties in system
• $8-9 billion in assets processed yearly
• Revenue from platform exceeded tax lien investing within 2 years

Episode Context: This is Ken Baden's first episode back after the birth of his first child (three weeks old at recording). Ken jokes about being in "zombie mode" throughout the episode.

0:00 - Introduction & Welcome Back "Post-Baby Baden"

0:46 - New Dad Life: Zombie Mode & Unpredictable Sleep Schedules

2:04 - Parenting Advice: Everything is a Phase

3:44 - Introducing Brian Seidensticker & Getting Started

3:53 - Brian's Background: From Aerospace Engineer to Real Estate

5:20 - The Breaking Point: Government Red Tape & Six-Week Vacation Epiphany

6:22 - Getting Into House Flipping (2005-2008)

6:44 - Discovery of Tax Liens Through Personal Experience in Montana

7:28 - Building the Original Tax Sale Resources Platform

8:17 - Transitioning from Investor to Platform Provider

9:15 - Business Model Comparison: Similar to Leap's Journey

10:08 - Solving Industry Inefficiencies

10:20 - Understanding the Client Base: Tax Lien vs Tax Deed Investors

11:30 - What Tax Sale Properties Actually Look Like (HGTV Reality)

12:28 - The Foreclosure Process Explained

13:42 - The Platform: "Zillow for Distressed Real Estate"

15:12 - Mountain North Capital: The Profit-Sharing Fund

16:35 - How the Capital Partnership Structure Works (Not a Lender)

17:17 - Current Market Conditions & Tax Lien Property Trends

18:00 - Are We in a Recession? Economic Analysis

19:15 - Finding Opportunity in Market Volatility

20:20 - Commercial to Residential Conversion: The Next Big Opportunity

21:56 - Current Economic Outlook & Federal Reserve Decisions

23:20 - Inflation vs Housing Demand: The Fed's Dilemma

24:12 - Predictions: Rate Cuts & Housing Market Impact

24:56 - Interest Rate Discussion: Quarter Point Drops

25:42 - Growth Plans & Supreme Court Case Impacts on Tax Deed States

26:47 - Growing Pains as "Fun, Cool Problems to Solve"

27:03 - Biggest Industry Challenge: Negative Perception & Media Coverage

28:26 - The Truth About Tax Sales & Community Benefits

29:22 - Contact Information & Real Human Support (No AI Yet)

30:30 - AI Discussion: Tool vs Replacement for Humans

31:23 - Final Advice for Entrepreneurs: Be Persistent & Dream Big

33:12 - The Importance of Dreaming Big to Achieve Big

34:25 - Bonus Advice: Celebrating Wins & Avoiding Burnout

35:42 - Closing Remarks & Baden Consulting Services Information

36:14 - Outro

Takeaways:

• Market Shift: The home service boom (2020–2023) has ended; call volume dropped 30–40% and stabilized at lower levels.
• Brand over Rankings: Strong, memorable branding now outweighs digital rankings for lead quality and cost-effectiveness.
• Digital Challenges Ahead: Marketing will become harder and costlier due to saturation and AI platforms diverting traffic.
• Canvassing Opportunity: Door-to-door reaches the 94% of households not actively seeking services, creating untapped growth potential.
• Fast, Low-Cost Leads: Canvassing generates immediate leads and revenue, funding long-term branding efforts.
• Misconceptions Debunked: Door-to-door works across industries and doesn’t harm reputation if done right.
• Setter-Closer Model: Businesses can control lead flow by training canvassers (setters) to book and sales reps (closers) to convert.
• Three-Pillar Institute Approach:

1. Marketing & Branding (direct mail, video, brand warming)
2. Recruiting & Team Building (hiring, profiling, retention)
3. Sales Training (50%+ close rates, higher tickets)

• Proactive Growth: Eliminates seasonality and dependency on external leads by creating a steady, controlled pipeline.
• “5-Mile Famous”: Focus on hyper-local recognition through frequent, consistent touchpoints to dominate a local market.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

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https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

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💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

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Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guests:

Jonathan Bannister
IG: @jonathanismarketing

https://www.topservdigital.com/

https://homeservicehustle.com/

Sam Wakefield

IG: @therealcloseitnow

www.closeitnow.net