Host: Ken Baden — CEO & President, Potomac Custom Remodeling and Baden Consulting Format: Solo episode, no guest Runtime: Approx. 21 minutes

People & Companies Mentioned:

• Dmitry Lipinskiy — Roofing Insights (hosted Ken on his podcast and radio show in Minnesota)
• Chris Simberman — industry contact discussing business pivots
• Network shoutouts: John Cena, Chris Jericho, Adam Vidzeme, Brandon J., Todd Price, John McCainbridge, Adam Champagne, Tony Flahom, Kurt Lindemann

Key Topics:

• ICE enforcement & the Hispanic labor workforce — staffing, costs, and project timelines
• Credit score landscape — 64% of Americans have a FICO above 700 (live ChatGPT lookup done on air)
• National roofing market dropped ~19% in 2025
• UPPA law — what it means for contractors working insurance claims
• Insurance drop letters — companies requiring roof replacement within 30 days or canceling policies
• Retail vs. insurance restoration — pros, cons, and why diversification is critical
• What a working retail sales system looks like (lead gen, setter-closer model, 30–35% close rate)
• Super Bowl local ad spot secured a week before the game
• 2026 mindset — down markets create market share opportunities

Baden Consulting is currently accepting a limited number of clients per quarter. Reach out to Ken directly for availability or referrals to vetted industry consultants.