エピソード

  • Stop Chasing Numbers: Build a Culture That Lasts | Leadership Expert - James Shin

    Stop Chasing Numbers: Build a Culture That Lasts | Leadership Expert - James Shin
    2025/12/05
    Guest IntroductionJames Shin is the author of "The Leader's Soul: 52 Reflections for Unlocking Your Inner Leader" and founder of a leadership consulting practice. Originally from South Korea, James immigrated to the United States 31 years ago to pursue his PhD at Penn State. He spent 20 years at Caterpillar, moving seven times within the company and holding various leadership positions including Plant Manager and Supply Chain Manager. His last corporate role before starting his consulting business was with Cabinet Works Group. James is based in Houston, Texas, and is passionate about people-centric leadership that creates sustainable, long-term results.Key Topics CoveredThe Foundation: Integrity and CompassionIntegrity defined as consistency between what you say and what you doCompassion = Empathy + Action (desire to help)These two characteristics are more important than strategy or resultsWithout consistency, organizations become toxicLeaders must demonstrate these qualities, not just talk about themThe PQVC FrameworkTraditional business prioritizes Cost firstFlip the priority: People → Quality → Velocity → CostWhen executed in this order, sustainable results are guaranteedPeople-first approach leads to better quality, faster delivery, and lower costsThis framework creates loyalty beyond transactional relationshipsThe PDCA ApproachPlan → Do → Check → ActShows consistency in how you think and executeTransforms responsibility from leader-only to team-wideCreates group mentality and shared ownershipPrevents leader from being the sole decision-makerLeading by ExampleYou cannot hold people accountable to standards you don't meetExample: Leaders who aren't present on Saturdays can't demand Saturday workBeing late yourself undermines your authority to address lateness"Do as I say, not as I do" is a failed leadership approachActions speak louder than mandatesPersonal Investment in TeamMeet with people regularly (not just your direct reports)Ask about their personal goals: weight loss, home buying, family plansUnderstand what they like and don't like about the businessThis opens trust and creates genuine connectionBut don't make it mechanical—keep it authenticThe People-Centric PhilosophyPlant manager example: Going to shop floor daily wasn't required, but built trustPeople came with problems first, then with problems AND solutionsCorinth, Mississippi story: Concerns about foreigner in Deep South proved unfounded"People are people"—universal principle across cultures and backgroundsSustainable long-term results come from investing in peopleChallenges of Leading Younger GenerationsLeadership is tougher now due to entitlement and social media distractionsDifferent work ethic than previous generationsOlder employees rarely call in sick; younger ones struggle with consistencyHowever: Young people can dominate "just by showing up and doing what they're supposed to"Opportunity exists for those willing to be reliableMistakes and LearningMaking mistakes is inevitable in entrepreneurship and leadershipThe only real failure is quittingBiggest mistake: Not learning from your errorsSuccess comes from treating mistakes as lessons learnedJim Thorpe example: Shoes stolen before Olympics, won two golds in mismatched shoes—didn't quitLong-Term Culture vs. Short-Term GoalsDangerous to fixate only on short-term quarterly goalsNeed to balance: Short-term actions within long-term vision"What does good look like?"—keep that vision alive2008-2009 financial crisis example: Short-term actions necessary, but maintain long viewDissect failures: Internal factors vs. external factorsShare analysis with team so they understand and recommitDiversity and Different PerspectivesHiring people with different backgrounds brings different thoughtsKen's example: Female VP approaches problems differently than he doesMore measured, planned approach vs. "fire and brimstone"Diversity in thought leads to better solutionsThe Trust FactorTrust is related to integrity and compassionTrust opens opportunities that closed doors can'tGetting to know people builds trustTrust allows for honest conversations about performancePeople need to see you're invested in them, not just their outputKey Quotes"Leadership is not about the results—it's about who you are at the core, so people can emulate what you do.""Integrity is basically the consistency between what you say and what you do.""Compassion is feeling plus action—empathy plus the desire to help.""People, Quality, Velocity, Cost—if you execute in that order, I can guarantee you'll have sustainable results.""Once you have trust, it opens up a lot of opportunities.""Making mistakes, you can learn a lot from them. But quitting is actually destined to be a failure.""Trust your wings and fly. Birds on branches aren't afraid of the branch breaking because they trust their wings.""Leadership becomes tougher nowadays because of entitlement and social media distractions.""You can take over the ...
    続きを読む 一部表示
    32 分
  • AI is Replacing Google Search: What Business Owners Must Know Now | Jason Michael Perry

    AI is Replacing Google Search: What Business Owners Must Know Now | Jason Michael Perry
    2025/11/21
    Guest Introduction

    Jason Michael Perry is the Founder & Chief AI Officer at PerryLabs, a consulting company helping businesses navigate the AI landscape. He's the former CEO of mygroove and author of "The AI Evolution: The Role of the Chief AI Officer." Based in Baltimore, MD, Jason has eight years of experience in technology leadership and hosts the "Thoughts on Tech & Things" podcast.

    Key Topics Covered

    The AI Revolution Context

    • We're in the "AOL days of AI"—as early as the internet was before e-commerce existed
    • The top 5 companies by valuation (Nvidia, Apple, Microsoft, Google, Amazon) didn't exist 51 years ago
    • Microsoft is the oldest at 50 years, demonstrating how quickly technology reshapes industries
    • AI is predicted to be bigger than the internet or personal computer revolutions

    The Death of Traditional Search

    • Google is experiencing declining search traffic for the first time ever
    • Users are shifting to ChatGPT, Claude, and Perplexity for information discovery
    • Traditional PPC, display ads, and organic search strategies are becoming less effective
    • The concept of "Google Zero"—when organic search traffic from Google reaches zero

    Discovery in the AI Era

    • AI models typically return 2-3 options instead of 10-20 like traditional search
    • These become the new "organic search results" that businesses must optimize for
    • Listing sites and "top 10" aggregators are currently dominating AI search results
    • Agent-to-agent (A2A) commerce is emerging where personal AI agents talk to business chatbots

    Action Steps for Business Owners

    1. "ChatGPT Yourself" - Search for your business in multiple AI platforms (ChatGPT, Claude, Perplexity)
    2. Identify Sources - See where AI is pulling information about your business
    3. Learn New Terms - Research Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
    4. Monitor Listing Sites - Ensure presence on aggregator sites AI models trust
    5. Prepare for Change - Diversify discovery channels beyond Google

    The Blue-Collar Impact

    • AI will affect ALL businesses, including traditionally "hands-on" industries
    • Discovery methods are changing even for local service businesses
    • Customer interactions through chatbots are becoming normalized
    • Future possibilities include robotics for physical tasks (delivery, construction, etc.)

    Technology Optimism

    • Jason views AI as a "great equalizer" similar to eyeglasses—bridging human limitations
    • Compares to how Star Trek inspired real technological innovation
    • Technology creates opportunities for people with disabilities
    • Humanity's nature will determine outcomes more than the technology itself

    Real-World Examples

    • Amazon testing delivery robots with autonomous vehicles
    • Neo robot ($20K) controlled remotely by humans wearing VR headsets
    • Google's AI Overview and dedicated AI search platform
    • Airlines implementing agent-to-agent booking systems
    Key Quotes

    "Right now we're in the AOL days of AI. We're in the time as if you were talking about the internet before Amazon and e-commerce has been defined."

    "This is the infancy of this cycle that we're gonna be on and just like AOL, which was a huge company doesn't exist today, who knows what the next company's gonna be over the next 50 years."

    "Have you ChatGPT yourself? Have you looked at yourself in Perplexity? Have you looked for your business on Claude?"

    "Relying on Google to be the saving Grace for your business is like relying on the Yellow Pages to be the thing that's gonna continue to drive traffic to your business."

    "This is that opportunity to be number one in ChatGPT while your other competitors aren't even thinking about it."

    Resources Mentioned
    • Book: "The AI Evolution: The Role of the Chief AI Officer" by Jason Michael Perry
    • AI Search Tools: ChatGPT, Claude, Perplexy
    • Companies Referenced: Google, Amazon, Microsoft, Apple, Nvidia, Warby Parker
    • Concepts: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Zero, Agent-to-Agent commerce
    Connect with Jason
    • Website: www.jasonmperry.com
    • LinkedIn: linkedin.com/in/jasonmperry
    • Podcast: Thoughts on Tech & Things
    • Company: PerryLabs
    続きを読む 一部表示
    30 分
  • Building the Future of Roofing CRMs: Blake Grissom & James Wolfgang Kuntz on BuilderLink, Retail Roofing, and Industry Innovation

    Building the Future of Roofing CRMs: Blake Grissom & James Wolfgang Kuntz on BuilderLink, Retail Roofing, and Industry Innovation
    2025/10/31
    About the GuestsBlake Grissom - Charleston, South CarolinaPreviously featured on The Kitchen Table Podcast approximately one year agoHad a record-breaking year in insurance restoration following South Carolina's largest stormRecently launched his own roofing companyExperiencing the "baptism by fire" of starting during a non-storm yearCo-founder/partner in BuilderLink CRMLinkedIn: https://www.linkedin.com/in/blake-grissom-0993bb26b/James Wolfgang Kuntz - Austin, TexasDecade of experience in the tech/software industryWorked with VC and private equity-backed software companiesFormer "understudy" to industry leader KurtRecently completed major multi-family/commercial projectsOperating in one of the most saturated roofing markets (Texas)Believes in collaboration over competitionCo-founder/partner in BuilderLink CRMLinkedIn: https://www.linkedin.com/in/wolfgangkuntz/Major Industry Issues Discussed1. The Retail Roofing ShiftInsurance carriers sending "drop letters" forcing replacements at 10-20 years (non-hail markets) or 5 years (hail markets)ACV policies and percentage deductibles ($15K-$40K deductibles mentioned)Interest rates affecting housing market turnoverTexas statistics: 47% of insurance claims denied in recent yearInsurance restoration alone is no longer sustainable2. Current CRM LimitationsAcculynx acquired by Verisk (October 1, 2025) for ~$1 billionMost "CRMs" are actually project management toolsNot built for retail/multi-trade operationsPoor support for roofing + siding + windows + doors + guttersData migration costs often $10,000+ extraLack of true sales enablement features3. The Need for DiversificationRetail encompasses: repairs, replacements, shingle, coating, metal, solarMultiple payment options and financing requiredNeed for quick proposal generation (5 minutes vs. 1-2 hours)Professional proposals that don't look like Microsoft Word documentsSystems that support premium pricing ($1,000/square achievable)BuilderLink CRM FeaturesCore Functionality:True CRM (not just project management)20+ lead acquisition channels supportedMulti-channel sales strategy (omnichannel approach)Storm data mapping toolAI voice assistants for follow-upAutomated follow-ups via SMS, phone, ringless voicemail, emailCall center integration capabilitiesIntegrations:QuickBooks (true integration)Calendar systemsABC Supply (MVP), other supply houses post-MVPEagle ViewHoverCompany Cam alternative built-inCAD tools for blueprints and designsSupported Industries:Roofing (insurance & retail)SidingWindows & DoorsGuttersSolarFull General Contractor workLandscapingWater MitigationAny home service businessData Migration:Turnkey migration service includedAssessment process to understand current systemsIdentify gaps in processesTeam deployed to assistFree/low-cost for early adoptersEliminates typical $10,000+ migration costsUser Experience:User-friendly for typical roofing salespersonNot overly customizable (avoiding Job Nimbus complexity)Training programs includedAI-powered training featuresProcess and procedures built into the systemLive in one application vs. 6-7 subscriptionsBeta Program DetailsLaunch Timeline:MVP (Minimum Viable Product) launching Q4 2025Expected mid-to-late December 2025Perfect timing for slow season implementationBeta Program:Originally 30 spots, expanded to 50 totalApproximately 25 spots remaining (as of recording)AI agent qualification call upon signupFeedback from beta users heavily valuedEarly adopter benefits include:Discounted ratesGrandfathered pricing long-termFree/low-cost migration assistanceDirect input on product developmentHow to Join:Visit: BuilderLink.comFill out beta user applicationAlternatively, join waitlistInvestment opportunities also available for select investorsFounder:Sean (founder of BuilderLink)4+ months of research before developmentBuilt by contractors who understand the pain pointsFocus on recurring revenue, not just upfront costsInvestment & Business PhilosophyKen Baden's Journey:Invested $500,000 in coaching/consulting over 18 monthsAdmits to having an "addiction problem" with learning (now in recovery)Scaled back investments to focus on implementationCurrently planning group coaching program for retail roofingFocus on teaching $1,000/square systemsKey Success Principles Discussed:Collaboration Over Competition - "People at the top collaborate, people at the bottom compete"Cross-Market Networking - Learn from contractors in different statesInvest in Yourself - Best ROI you'll ever getBe a Student of the Game - Continuous learning is essentialKnow Your Strengths/Weaknesses - Leverage others' expertiseGet Out of Your Own Way - Drop the egoThe Importance of Paying for Education:Forces attention and commitmentCreates accountabilityProvides access to networks and connectionsAccelerates learning curveInvestment psychology: "I get my attention when I'm paying for something"Market Conditions & TrendsTexas Market (James):High saturation similar to DallasMany contractors moving into ...
    続きを読む 一部表示
    46 分
  • Why Recession is Your Opportunity: Business Growth Strategy with Doug C. Brown

    Why Recession is Your Opportunity: Business Growth Strategy with Doug C. Brown
    2025/10/24
    About Doug C Brown:Former President of Sales & Training for Tony Robbins and Chet Holmes organizationManaged 166 people, helped grow company 10x during tenureImproved closing rates from 17.8% to 43.2% (sustained for 7 years)Improved front-end sales from 12.7% to 21.2%Has worked with 352+ industries over 30+ yearsNotable clients include: Intuit, CBS Television, Procter & Gamble, Enterprise Rent-A-Car, CBRE, E-Myth, Deepak Chopra, Brian Tracy, 1-800-GOT-JUNKHelped grow one company from $48M to $110M in two yearsEducation: Berklee College of MusicKey Insights:The Power of Standing Out: Doug's story of sending flowers to Tony Robbins' assistant demonstrates the importance of differentiation—standing out from a crowd of 5,000+ peopleThe $400K Follow-Up Failure: Doug invested $400,000 in his building (windows, doors, roof, solar, complete renovation) and explicitly told contractors he could provide referrals. Result? Zero follow-ups, zero referral requests from any contractorEconomic Downturn Strategy: When businesses fear economic uncertainty, they typically pull back on the two things that ensure survival: sales and marketing. This creates opportunity for those who push forwardThe Four Flow Formula:Lead flow (consistent lead generation)Work flow (converting leads efficiently)Relationship flow (building long-term customer relationships)Mind flow (addressing limiting beliefs and mindset)= Cash flowLimiting Beliefs: Doug shares his personal story of limiting beliefs from childhood (being told he'd never be a professional musician like his grandmother) and how Tony Robbins' content helped him overcome themBusiness is Business: Across 352 industries, Doug has found that business fundamentally operates the same way—money in, money out equals loss, break-even, or profit. The principles are universal.Paid in Full vs. Payment Plans: Doug discusses how shifting clients to pay upfront increases their commitment and engagement, benefiting both partiesMarket Share in Downturns: Economic uncertainty is the best time to gain market share while competitors retreat, positioning yourself for exponential growth when markets recoverResources Mentioned:Tony Robbins Personal Power programsChet Holmes "The Ultimate Sales Machine"Jay Conrad Levinson "Guerrilla Marketing" seriesHarvey Mackay "Swimming with the Sharks"Tim McGraw "Live Like You Were Dying"Contact Doug C Brown:Email: Doug@CEOSalesStrategies.comPhone: 832-549-4836LinkedIn: dougbrown123Instagram: @Doug_C_BrownNewsletter: CEOSalesStrategies.com/newsletterWebsite: CEOSalesStrategies.comAccurate Timestamps00:00:00 - Introduction and welcome00:00:33 - Meet Doug C Brown (not the hockey player!)00:01:26 - Recent health scare and fresh perspective on life00:03:44 - Connection to Tony Robbins background00:04:24 - Official title: President of Sales and Training for Tony Robbins00:04:40 - Managing 166 people at Robbins organization00:04:47 - How Tony Robbins' cassette tapes changed Doug's life00:06:01 - First meeting with Tony Robbins at the Biltmore Hotel00:06:40 - Winning a raffle invitation and guest speakers (Harvey Mackay, Tony Robbins)00:07:40 - The bodyguard incident - trying to meet Tony00:08:13 - Finding Tony in the courtyard - the chance encounter00:09:01 - Making Tony laugh and the famous shoulder punch00:10:00 - The brilliant bouquet of flowers strategy00:11:00 - Tony calling Doug out at the 5,000+ person event00:11:52 - Beginning work with Chet Holmes in the chat homes industry00:12:30 - Becoming #1 coach at $65K/month (vs $10K average)00:13:12 - Tony Robbins and Chet Holmes companies merging00:13:33 - The Las Vegas boardroom meeting with 40 people00:13:46 - Improving closing rates from 17.8% to 43.2%00:14:00 - Front-end sales improvement from 12.7% to 21.2%00:14:32 - Company growth 10x during tenure00:14:48 - Working with major corporations (Procter & Gamble, CBS, Enterprise, CBRE)00:15:40 - The $400,000 building renovation story00:16:00 - CRITICAL POINT: Not one contractor followed up or asked for referrals00:17:26 - Exploiting notable client relationships00:17:46 - Importance of systematic, predictable processes00:18:40 - Response to impressive Tony Robbins story and internal company results00:19:02 - Working across 352 industries00:19:33 - 30+ years of formal consulting experience00:19:39 - All businesses are fundamentally the same00:20:27 - The math and metrics most businesses ignore00:21:02 - List of home services companies worked with00:21:28 - Working with Long Home and Fence (Maryland)00:22:10 - Consulting vs. coaching vs. advisory work00:23:16 - Finding ideal right-fit buyers00:23:43 - Common optimization points missing in businesses00:24:42 - CBS Television case study - selling like the 1950s00:25:01 - Intuit case study - $100M division turnaround00:25:41 - Company growth from $48M to $110M in 2 years00:26:00 - Childhood limiting beliefs and mindset work00:26:40 - Client example: first paid-in-full sale00:27:18 - Why clients pay more attention when ...
    続きを読む 一部表示
    52 分
  • From Correctional Officer to Storm Chasing Queen: Taylor Baires on Building a Roofing Empire

    From Correctional Officer to Storm Chasing Queen: Taylor Baires on Building a Roofing Empire
    2025/10/17

    Guest: Taylor Baires

    • Owner: Varadero Roofing Group
    • Founder: Solutions Beyond the Storm (Consulting)
    • Background: Construction, Law Enforcement, Roofing Sales
    • Location: Florida (travels nationwide for consulting)

    Key Discussion Points:

    • The psychological advantage women have at the door
    • Why retail training makes superior storm chasers
    • Growing up in a GC family and learning work ethic
    • Transition from law enforcement to roofing
    • Partnership structure and business ownership
    • Current state of Florida insurance market
    • Rising deductibles and their impact on the industry
    • The future shift toward retail roofing
    • Self-insurance trends in Florida
    • Importance of continuous training and education
    • Building reputation in storm restoration consulting

    Memorable Quotes:

    • "Sales is more of a lifestyle than just a job"
    • "Nobody's coming to save you—you have to earn everything"
    • "Storm chasers after retail training is like being in a candy store"
    • "Women either do door-to-door or they don't—when they do, they crush it"
    Timestamps

    00:00 - Introduction and Welcome

    00:42 - Meet Taylor Baires and pronunciation guide

    01:00 - Taylor's roofing company: Varadero Roofing Group

    01:27 - Storm chasing consulting and recent South Carolina trip

    02:15 - Women in the roofing industry discussion

    02:30 - The unfair advantage women have in door-to-door sales

    03:30 - Why homeowners trust women at the door more

    04:18 - Taylor's origin story: Born into the industry

    05:00 - Growing up on construction job sites

    05:12 - Father's influence and learning hard work early

    06:20 - Sweeping parking lots and earning money as a kid

    06:55 - Father's GC business and local market focus

    07:30 - Growing up hating storm chasers

    08:00 - How Taylor became a storm chaser herself

    08:40 - Current consulting approach and client relationships

    09:20 - Consulting services: Training vs. hands-on work

    09:50 - Why fresh storms are "like a candy store"

    10:15 - Retail training makes storm restoration easy

    11:40 - True retail selling vs. offering cheap alternatives

    12:40 - Getting retail vs. storm experience first

    13:05 - Taking over Varadero Roofing Group in 2020

    14:00 - Previous career as correctional officer

    15:00 - Why construction welcomes people with any background

    15:40 - The future of insurance restoration

    16:05 - Florida's insurance crisis and rising deductibles

    17:10 - Self-insurance trends in Florida

    17:30 - How to connect with Taylor for consulting services

    18:00 - Importance of investing in multiple training programs

    18:30 - Contact information and social media

    19:10 - Closing remarks
    続きを読む 一部表示
    20 分
  • Engineer Solves Real Estate Problem, Creates 8-Figure Data Platform | Brian Seidensticker

    Engineer Solves Real Estate Problem, Creates 8-Figure Data Platform | Brian Seidensticker
    2025/10/10

    Host: Ken Baden - CEO of Baden Consulting and Potomac Custom Remodeling

    Guest: Brian Seidensticker - Chief Executive Officer, Tax Sale Resources, Inc.

    Key Topics Covered:

    • Transition from aerospace engineering to entrepreneurship
    • How the 2008 financial crisis led to discovering tax liens
    • Building a SaaS platform to solve industry inefficiencies
    • The truth about tax sale properties and foreclosures
    • Difference between tax lien and tax deed investing
    • Mountain North Capital's profit-sharing partnership model
    • Current economic outlook and recession indicators
    • Commercial-to-residential conversion opportunities
    • Federal Reserve rate decisions and housing market impacts
    • Overcoming negative industry perceptions
    • Entrepreneurial advice: persistence and dreaming big
    • Celebrating wins without losing drive

    Resources Mentioned:

    • Tax Sale Resources platform (tracks 9,000 auctions annually)
    • Mountain North Capital (profit-sharing fund)
    • Supreme Court cases affecting tax deed regulations
    • Leap (contracting software comparison example)

    Business Metrics:

    • 9,000 auctions tracked annually
    • Couple million properties in system
    • $8-9 billion in assets processed yearly
    • Revenue from platform exceeded tax lien investing within 2 years

    Episode Context: This is Ken Baden's first episode back after the birth of his first child (three weeks old at recording). Ken jokes about being in "zombie mode" throughout the episode.

    Timestamps

    0:00 - Introduction & Welcome Back "Post-Baby Baden"

    0:46 - New Dad Life: Zombie Mode & Unpredictable Sleep Schedules

    2:04 - Parenting Advice: Everything is a Phase

    3:44 - Introducing Brian Seidensticker & Getting Started

    3:53 - Brian's Background: From Aerospace Engineer to Real Estate

    5:20 - The Breaking Point: Government Red Tape & Six-Week Vacation Epiphany

    6:22 - Getting Into House Flipping (2005-2008)

    6:44 - Discovery of Tax Liens Through Personal Experience in Montana

    7:28 - Building the Original Tax Sale Resources Platform

    8:17 - Transitioning from Investor to Platform Provider

    9:15 - Business Model Comparison: Similar to Leap's Journey

    10:08 - Solving Industry Inefficiencies

    10:20 - Understanding the Client Base: Tax Lien vs Tax Deed Investors

    11:30 - What Tax Sale Properties Actually Look Like (HGTV Reality)

    12:28 - The Foreclosure Process Explained

    13:42 - The Platform: "Zillow for Distressed Real Estate"

    15:12 - Mountain North Capital: The Profit-Sharing Fund

    16:35 - How the Capital Partnership Structure Works (Not a Lender)

    17:17 - Current Market Conditions & Tax Lien Property Trends

    18:00 - Are We in a Recession? Economic Analysis

    19:15 - Finding Opportunity in Market Volatility

    20:20 - Commercial to Residential Conversion: The Next Big Opportunity

    21:56 - Current Economic Outlook & Federal Reserve Decisions

    23:20 - Inflation vs Housing Demand: The Fed's Dilemma

    24:12 - Predictions: Rate Cuts & Housing Market Impact

    24:56 - Interest Rate Discussion: Quarter Point Drops

    25:42 - Growth Plans & Supreme Court Case Impacts on Tax Deed States

    26:47 - Growing Pains as "Fun, Cool Problems to Solve"

    27:03 - Biggest Industry Challenge: Negative Perception & Media Coverage

    28:26 - The Truth About Tax Sales & Community Benefits

    29:22 - Contact Information & Real Human Support (No AI Yet)

    30:30 - AI Discussion: Tool vs Replacement for Humans

    31:23 - Final Advice for Entrepreneurs: Be Persistent & Dream Big

    33:12 - The Importance of Dreaming Big to Achieve Big

    34:25 - Bonus Advice: Celebrating Wins & Avoiding Burnout

    35:42 - Closing Remarks & Baden Consulting Services Information

    36:14 - Outro
    続きを読む 一部表示
    37 分
  • Revolutionizing Leads: Why Door-to-Door is the Future of Home Services with Ken Baden, Jonathan Bannister and Sam Wakefield

    Revolutionizing Leads: Why Door-to-Door is the Future of Home Services with Ken Baden, Jonathan Bannister and Sam Wakefield
    2025/09/05

    Takeaways:

    • Market Shift: The home service boom (2020–2023) has ended; call volume dropped 30–40% and stabilized at lower levels.
    • Brand over Rankings: Strong, memorable branding now outweighs digital rankings for lead quality and cost-effectiveness.
    • Digital Challenges Ahead: Marketing will become harder and costlier due to saturation and AI platforms diverting traffic.
    • Canvassing Opportunity: Door-to-door reaches the 94% of households not actively seeking services, creating untapped growth potential.
    • Fast, Low-Cost Leads: Canvassing generates immediate leads and revenue, funding long-term branding efforts.
    • Misconceptions Debunked: Door-to-door works across industries and doesn’t harm reputation if done right.
    • Setter-Closer Model: Businesses can control lead flow by training canvassers (setters) to book and sales reps (closers) to convert.
    • Three-Pillar Institute Approach:
    1. Marketing & Branding (direct mail, video, brand warming)
    2. Recruiting & Team Building (hiring, profiling, retention)
    3. Sales Training (50%+ close rates, higher tickets)
    • Proactive Growth: Eliminates seasonality and dependency on external leads by creating a steady, controlled pipeline.
    • “5-Mile Famous”: Focus on hyper-local recognition through frequent, consistent touchpoints to dominate a local market.

    TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

    ********************************

    https://badenconsulting.net/dominate

    About Me: Ken Baden - Business Growth Consultant

    ********************************

    💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

    🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

    🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

    🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

    Follow me on social:

    YouTube: www.youtube.com/@kenbaden

    Facebook: www.facebook.com/officialkenbaden

    Instagram: www.Instagram.com/officialkenbaden

    Tiktok: www.tiktok.com/officialkenbaden

    LinkedIn: www.linkedin.com/in/kennethbaden

    Websites:

    www.badenconsulting.net

    https://thekitchentablepodcast.net/

    Guests:

    Jonathan Bannister
    IG: @jonathanismarketing

    https://www.topservdigital.com/

    https://homeservicehustle.com/

    Sam Wakefield

    IG: @therealcloseitnow

    www.closeitnow.net
    続きを読む 一部表示
    1 時間 33 分
  • AI & Tailored Style: Anya Cheng on Revolutionising Men's Fashion with Taelor AI

    AI & Tailored Style: Anya Cheng on Revolutionising Men's Fashion with Taelor AI
    2025/08/29

    Takeaways

    • The Power of Personal Presentation

    • AI as a Personal Style Assistant: Taelor AI

    • Sustainability Through Rental

    • The Entrepreneurial Focus on Pain Points

    • Unique Data is King in the AI Era

    • Strategic Expansion & Licensing

    • Self-Belief is Paramount

    TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

    ********************************

    https://badenconsulting.net/dominate

    About Me: Ken Baden - Business Growth Consultant

    ********************************

    💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

    🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

    🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

    🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

    Follow me on social:

    YouTube: www.youtube.com/@kenbaden

    Facebook: www.facebook.com/officialkenbaden

    Instagram: www.Instagram.com/officialkenbaden

    Tiktok: www.tiktok.com/officialkenbaden

    LinkedIn: www.linkedin.com/in/kennethbaden

    Websites:

    www.badenconsulting.net

    https://thekitchentablepodcast.net/

    Guest:

    https://www.instagram.com/anyacheng_siliconvalley/

    Website: https://taelor.style/
    https://www.instagram.com/taelor.style/
    続きを読む 一部表示
    47 分