Guest: Taylor Baires

• Owner: Varadero Roofing Group
• Founder: Solutions Beyond the Storm (Consulting)
• Background: Construction, Law Enforcement, Roofing Sales
• Location: Florida (travels nationwide for consulting)

Key Discussion Points:

• The psychological advantage women have at the door
• Why retail training makes superior storm chasers
• Growing up in a GC family and learning work ethic
• Transition from law enforcement to roofing
• Partnership structure and business ownership
• Current state of Florida insurance market
• Rising deductibles and their impact on the industry
• The future shift toward retail roofing
• Self-insurance trends in Florida
• Importance of continuous training and education
• Building reputation in storm restoration consulting

Memorable Quotes:

• "Sales is more of a lifestyle than just a job"
• "Nobody's coming to save you—you have to earn everything"
• "Storm chasers after retail training is like being in a candy store"
• "Women either do door-to-door or they don't—when they do, they crush it"

00:00 - Introduction and Welcome

00:42 - Meet Taylor Baires and pronunciation guide

01:00 - Taylor's roofing company: Varadero Roofing Group

01:27 - Storm chasing consulting and recent South Carolina trip

02:15 - Women in the roofing industry discussion

02:30 - The unfair advantage women have in door-to-door sales

03:30 - Why homeowners trust women at the door more

04:18 - Taylor's origin story: Born into the industry

05:00 - Growing up on construction job sites

05:12 - Father's influence and learning hard work early

06:20 - Sweeping parking lots and earning money as a kid

06:55 - Father's GC business and local market focus

07:30 - Growing up hating storm chasers

08:00 - How Taylor became a storm chaser herself

08:40 - Current consulting approach and client relationships

09:20 - Consulting services: Training vs. hands-on work

09:50 - Why fresh storms are "like a candy store"

10:15 - Retail training makes storm restoration easy

11:40 - True retail selling vs. offering cheap alternatives

12:40 - Getting retail vs. storm experience first

13:05 - Taking over Varadero Roofing Group in 2020

14:00 - Previous career as correctional officer

15:00 - Why construction welcomes people with any background

15:40 - The future of insurance restoration

16:05 - Florida's insurance crisis and rising deductibles

17:10 - Self-insurance trends in Florida

17:30 - How to connect with Taylor for consulting services

18:00 - Importance of investing in multiple training programs

18:30 - Contact information and social media

19:10 - Closing remarks

Host: Ken Baden - CEO of Baden Consulting and Potomac Custom Remodeling

Guest: Brian Seidensticker - Chief Executive Officer, Tax Sale Resources, Inc.

Key Topics Covered:

• Transition from aerospace engineering to entrepreneurship
• How the 2008 financial crisis led to discovering tax liens
• Building a SaaS platform to solve industry inefficiencies
• The truth about tax sale properties and foreclosures
• Difference between tax lien and tax deed investing
• Mountain North Capital's profit-sharing partnership model
• Current economic outlook and recession indicators
• Commercial-to-residential conversion opportunities
• Federal Reserve rate decisions and housing market impacts
• Overcoming negative industry perceptions
• Entrepreneurial advice: persistence and dreaming big
• Celebrating wins without losing drive

Resources Mentioned:

• Tax Sale Resources platform (tracks 9,000 auctions annually)
• Mountain North Capital (profit-sharing fund)
• Supreme Court cases affecting tax deed regulations
• Leap (contracting software comparison example)

Business Metrics:

• 9,000 auctions tracked annually
• Couple million properties in system
• $8-9 billion in assets processed yearly
• Revenue from platform exceeded tax lien investing within 2 years

Episode Context: This is Ken Baden's first episode back after the birth of his first child (three weeks old at recording). Ken jokes about being in "zombie mode" throughout the episode.

0:00 - Introduction & Welcome Back "Post-Baby Baden"

0:46 - New Dad Life: Zombie Mode & Unpredictable Sleep Schedules

2:04 - Parenting Advice: Everything is a Phase

3:44 - Introducing Brian Seidensticker & Getting Started

3:53 - Brian's Background: From Aerospace Engineer to Real Estate

5:20 - The Breaking Point: Government Red Tape & Six-Week Vacation Epiphany

6:22 - Getting Into House Flipping (2005-2008)

6:44 - Discovery of Tax Liens Through Personal Experience in Montana

7:28 - Building the Original Tax Sale Resources Platform

8:17 - Transitioning from Investor to Platform Provider

9:15 - Business Model Comparison: Similar to Leap's Journey

10:08 - Solving Industry Inefficiencies

10:20 - Understanding the Client Base: Tax Lien vs Tax Deed Investors

11:30 - What Tax Sale Properties Actually Look Like (HGTV Reality)

12:28 - The Foreclosure Process Explained

13:42 - The Platform: "Zillow for Distressed Real Estate"

15:12 - Mountain North Capital: The Profit-Sharing Fund

16:35 - How the Capital Partnership Structure Works (Not a Lender)

17:17 - Current Market Conditions & Tax Lien Property Trends

18:00 - Are We in a Recession? Economic Analysis

19:15 - Finding Opportunity in Market Volatility

20:20 - Commercial to Residential Conversion: The Next Big Opportunity

21:56 - Current Economic Outlook & Federal Reserve Decisions

23:20 - Inflation vs Housing Demand: The Fed's Dilemma

24:12 - Predictions: Rate Cuts & Housing Market Impact

24:56 - Interest Rate Discussion: Quarter Point Drops

25:42 - Growth Plans & Supreme Court Case Impacts on Tax Deed States

26:47 - Growing Pains as "Fun, Cool Problems to Solve"

27:03 - Biggest Industry Challenge: Negative Perception & Media Coverage

28:26 - The Truth About Tax Sales & Community Benefits

29:22 - Contact Information & Real Human Support (No AI Yet)

30:30 - AI Discussion: Tool vs Replacement for Humans

31:23 - Final Advice for Entrepreneurs: Be Persistent & Dream Big

33:12 - The Importance of Dreaming Big to Achieve Big

34:25 - Bonus Advice: Celebrating Wins & Avoiding Burnout

35:42 - Closing Remarks & Baden Consulting Services Information

36:14 - Outro

Takeaways:

• Market Shift: The home service boom (2020–2023) has ended; call volume dropped 30–40% and stabilized at lower levels.
• Brand over Rankings: Strong, memorable branding now outweighs digital rankings for lead quality and cost-effectiveness.
• Digital Challenges Ahead: Marketing will become harder and costlier due to saturation and AI platforms diverting traffic.
• Canvassing Opportunity: Door-to-door reaches the 94% of households not actively seeking services, creating untapped growth potential.
• Fast, Low-Cost Leads: Canvassing generates immediate leads and revenue, funding long-term branding efforts.
• Misconceptions Debunked: Door-to-door works across industries and doesn’t harm reputation if done right.
• Setter-Closer Model: Businesses can control lead flow by training canvassers (setters) to book and sales reps (closers) to convert.
• Three-Pillar Institute Approach:

1. Marketing & Branding (direct mail, video, brand warming)
2. Recruiting & Team Building (hiring, profiling, retention)
3. Sales Training (50%+ close rates, higher tickets)

• Proactive Growth: Eliminates seasonality and dependency on external leads by creating a steady, controlled pipeline.
• “5-Mile Famous”: Focus on hyper-local recognition through frequent, consistent touchpoints to dominate a local market.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

********************************

https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

********************************

💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

Follow me on social:

YouTube: www.youtube.com/@kenbaden

Facebook: www.facebook.com/officialkenbaden

Instagram: www.Instagram.com/officialkenbaden

Tiktok: www.tiktok.com/officialkenbaden

LinkedIn: www.linkedin.com/in/kennethbaden

Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guests:

Jonathan Bannister
IG: @jonathanismarketing

https://www.topservdigital.com/

https://homeservicehustle.com/

Sam Wakefield

IG: @therealcloseitnow

www.closeitnow.net

Takeaways

• The Power of Personal Presentation

• AI as a Personal Style Assistant: Taelor AI

• Sustainability Through Rental

• The Entrepreneurial Focus on Pain Points

• Unique Data is King in the AI Era

• Strategic Expansion & Licensing

• Self-Belief is Paramount

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

********************************

https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

********************************

💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

Follow me on social:

YouTube: www.youtube.com/@kenbaden

Facebook: www.facebook.com/officialkenbaden

Instagram: www.Instagram.com/officialkenbaden

Tiktok: www.tiktok.com/officialkenbaden

LinkedIn: www.linkedin.com/in/kennethbaden

Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guest:

https://www.instagram.com/anyacheng_siliconvalley/

Website: https://taelor.style/
https://www.instagram.com/taelor.style/

• Leadership requires adaptability across industries.
• Strategic consulting can accelerate growth in healthcare and tech.
• Building relationships and mentorship are critical to long-term success.
• Transitioning from finance to CEO-level leadership demands resilience and vision.
• Entrepreneurs can borrow lessons from pharma and biotech strategy for their own businesses.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

********************************

https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

********************************

💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

Follow me on social:

YouTube: www.youtube.com/@kenbaden

Facebook: www.facebook.com/officialkenbaden

Instagram: www.Instagram.com/officialkenbaden

Tiktok: www.tiktok.com/officialkenbaden

LinkedIn: www.linkedin.com/in/kennethbaden

Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guest:

https://www.linkedin.com/in/curtissprouse/

• The right help starts with clarity on scope and deliverables; bring in a team when there’s a defined outcome, not just activity.
• Mentorship matters; learn from people who’ve already done what you want to do.
• Be wary of high-pressure, high-ticket pitches; pressure tactics are a red flag.
• Pick the platform and coach that match your goals; networking and relationships drive real results.
• Know the difference between coaching and consulting; structure and accountability should be explicit.
• Credibility shows up in process and outcomes, not promises.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

********************************

https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

********************************

💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

Follow me on social:

YouTube: www.youtube.com/@kenbaden

Facebook: www.facebook.com/officialkenbaden

Instagram: www.Instagram.com/officialkenbaden

Tiktok: www.tiktok.com/officialkenbaden

LinkedIn: www.linkedin.com/in/kennethbaden

Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guest:

https://www.facebook.com/marc.mawhinney

www.thecoachingjungle.com

Consistency trumps short-term virality. Most content creators in the roofing industry give up early due to lack of immediate validation.

Reputation > Reach. Being authentic and honest over time builds a longer-lasting and more respected brand.

Contractor Directorii was born from Dmitry’s frustration with unethical practices in the contractor space — aiming to create transparency and trust.

Content is not optional — it’s the new business card. Contractors must create content to establish authority and grow their brand.

Networking is currency. Even unpaid podcasting builds valuable relationships that can open major business opportunities.

Roofing influencers aren't just for show — the best ones, like Dmitry, also build real solutions and lead by example.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

********************************

https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

********************************

💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

Follow me on social:

YouTube: www.youtube.com/@kenbaden

Facebook: www.facebook.com/officialkenbaden

Instagram: www.Instagram.com/officialkenbaden

Tiktok: www.tiktok.com/officialkenbaden

LinkedIn: www.linkedin.com/in/kennethbaden

Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guest:

https://dmitrylipinskiy.com/
https://www.instagram.com/dmitrylipinskiy/

• Extreme conditions test leadership—don’t build fragile systems.
• Mindset matters just as much as sales skill.
• Structure is everything when scaling fast-moving teams.
• Communication gaps break culture faster than anything.
• Most sales teams fail from the top, not the bottom.
• Partnership isn’t about agreement—it's about alignment.
• Training without belief is just noise.

TAKE YOUR BUSINESS TO THE NEXT LEVEL BOOK A FREE CONSULATION CALL NOW!

********************************

https://badenconsulting.net/dominate

About Me: Ken Baden - Business Growth Consultant

********************************

💼 8-figure business owner in roofing, sales, door-to-door, and consulting.

🌐 Founder of Baden Consulting, helping entrepreneurs build and scale profitable home improvement and roofing businesses.

🚀 Join me for expert strategies on sales, leadership, and business growth—where grit meets smart execution.

🎥 Subscribe for real-world insights, proven tactics, and success stories from the field!

Follow me on social:

YouTube: www.youtube.com/@kenbaden

Facebook: www.facebook.com/officialkenbaden

Instagram: www.Instagram.com/officialkenbaden

Tiktok: www.tiktok.com/officialkenbaden

LinkedIn: www.linkedin.com/in/kennethbaden

Websites:

www.badenconsulting.net

https://thekitchentablepodcast.net/

Guest Socials and Website:

https://www.johntheroofpro.com/

https://www.facebook.com/johnnycanes/

https://www.instagram.com/johntheroofpro/