In Episode 29 of The Kansas City Market Pulse, host Logan Freeman sits down with Joe Killinger — entrepreneur, investor, founder, YouTuber, and real estate content creator — to talk about how real estate professionals can leverage content creation and YouTube to grow their businesses.

Joe offers actionable insights for brokers, agents, and investors at every stage, drawing on his extensive experience in CRE investing, brokerage growth, and digital strategy.

Episode Highlights:

• Why Content Matters: You can’t just post and hope — Joe explains why SEO, thumbnails, headlines, and analytics all play a huge role in success.

• Getting Started: The questions to ask before you begin, how to create content with purpose, and why trial & error is part of the process.

• CRE Content Playbook: What type of content works best for real estate professionals and why creating is just like cold calling — you get better the more you do it.

• Equipment & Tools: Why you don’t need expensive tech to start. Begin with what you have, then upgrade later. Joe’s mantra: GETMO – Good Enough To Move On.

• Immediate Steps for Agents:

  1. Develop a local strategy

  2. Document your day (showings, inspections, client meetings, community highlights)

  3. Share authentic, consistent insights from your market

• Building Momentum: How to analyze what’s working, understand audience interests, and adapt your content over time.

This episode is packed with practical, no-fluff strategies to help real estate professionals grow their business, build their brand, and generate leads through content creation.