In part two of her conversation with Justin, Kristin Klingshirn goes deeper into the social media strategy behind The Kristin Show, including why she deliberately quit Facebook, how she decides what to share and what to hold back, and the different level of scrutiny she has faced online as a woman compared to her former co-host Bert. She also opens up about talking publicly about losing her father, and why she refused to let one critical comment silence her. Her advice for real estate agents building a brand online: give people a reason to love you before you give them a reason to disagree with you, and don't let perfectionism keep you from posting at all.

Kristin Klingshirn spent fourteen years as co-host of The Bert Show, one of Atlanta's most listened to morning radio programs, after building her radio career from setting up sound equipment in Cincinnati to overnight shifts in Lexington to mornings in Raleigh.

When Burt retired last October, Kristin launched The Kristin Show with a staff of two instead of eleven. In this episode, part one of a two part conversation, Kristin and Justin talk through what it means to build a personal brand while working under someone else's name, why going all in on one thing for fourteen years was worth the side hustles she gave up, and the story behind a viral Easter Bunny video that pulled in 1.5 million views.

Eric Bramlett founded Bramlett Partners in Austin in 2012, growing it slowly and deliberately from one agent to 156, all required to have done at least $5M in production before joining.

In this episode, Justin and Eric talk through that growth arc, a goal-setting framework borrowed from Bill Gates, and Eric's deep work in AI, including a full staff management dashboard he built himself through AI-assisted coding without being a developer. They also cover how any agent can start using Claude or ChatGPT projects today, and why local independent brokerages may be where real innovation in real estate actually happens.

Matt Simonds had five sales his first year in real estate while building relationships that took longer to pay off than a scoreboard shows. Eight years later, he is one of Bolst's top agents, with access to off-market listings other agents never hear about, a tight-knit mastermind group that meets monthly, and a marketing strategy built around LinkedIn instead of Instagram. In this episode, Matt and Justin talk through how he built relationships across the Atlanta agent community that now get him invited to pre-market listings, what switching to a capped-commission brokerage did to his bottom line, and why he believes most agents fail not from lack of good ideas but from spreading themselves across too many of them.

Kyle Marshall spent twenty years in ministry, the last ten running a campus ministry at Emory University. He spent eighteen months figuring out what came next, seriously considered becoming a history teacher, and then on the drive home from a house showing realized real estate might be the answer. He was licensed in weeks. Twelve months later he had helped seventeen clients. In this episode, Kyle and Justin walk through the four-question framework he used to evaluate the move, what ministry taught him that real estate school never could, and the theology professor's lesson that changed the way he handles every difficult deal.

Casey Dellinger said yes to everything for four and a half years and had one of the best first years any JLG agent had ever had. Then it started to cost her. In this episode, she and Justin talk through what that approach built, when it stopped working, how she and husband Billy managed two new businesses at once, and what she built in its place: a business structured enough that she can spend 45 days in the Florida Keys every January and still sell 48 houses a year.

Kris Willis built his real estate career the way it came naturally: showing up wherever people gathered, saying yes spontaneously, and never once pitching real estate. Bourbon tastings, birthday parties, kickbacks, if it was happening, he was there. That approach, shaped by a decade of sales experience across Asia Pacific and an education from mentor Rich Richardson, made him one of Bolst's top agents.

Then a fourteen-month-old arrived and the calendar had to change.

In this episode, Kris and Justin trace the whole arc: the corporate burnout that led to a career-changing lunch, what Kris absorbed watching Rich work, what shifted when he went out on his own, and how he rebuilt his relationship-building approach around a new season of life. His metric now is two to three coffees per week. His first deal of the year came from one of them.

Daniel Dorfman was a real estate agent and investor who built Invest With Roots, a Reg A fund that lets anyone invest in real estate starting at $100. But the model goes further than fractional investing: renters in Roots properties earn rewards for paying on time, reporting maintenance issues, and renewing leases, with those rewards going directly into their own investment accounts. The fund owns roughly 700 properties, targets 12%-15% annual returns, and has helped residents go from 520 credit scores to 750, while building real savings. In this episode, Daniel and Justin talk through how he built it, why it cost close to $400,000 just to get started, and how real estate agents can get involved today.