Today I'm joined by Christie Ruffino — a former do-it-all, serve-everyone entrepreneur turned business strategist who now helps established women coaches scale their impact and income with a high-ticket, book-driven business model. Christie and I met through an online event, I was a guest on her podcast, and I immediately invited her on this show because so much of who she is and what she does aligns with our mission.

Christie is the founder of Seven Figure Book Launch, where she guides clients in turning their expertise into leveraged programs that replace all that exhausting one-on-one work. And she puts her money where her mouth is: her pay-as-you-profit model moves clients from unpredictable income to scalable, sustainable growth in two years or less — guaranteed.

What's Inside:

• Christie's long journey from broke single mom to business strategist — and why it was anything but an overnight success
• Why publishing a book wasn't enough: the hard lesson that a book in hand doesn't automatically change your business
• The $129,000 coaching lesson — over-promising and under-delivering in the coaching industry, and why she built her model differently
• Trading time for money is not a scalable business — build it so it doesn't need you (or so you could sell it)
• How the Seven Figure Book Launch turns your expertise into a high-ticket, book-driven business

Mentioned In This Episode:

Christie Ruffino — ChristieRuffino.com

Emily Wilcox Coaching — emilywilcox.com

Emily Wilcox is a Wealth Strategist, Serial Entrepreneur, and Multi 7-Figure CEO. She helps people leverage unconventional wealth strategies to make more money for now & later. She has a goal of helping 1,000 women become millionaires because she knows that more money in the hands of women is good for families, communities, and our planet.

Work with Em:

Schedule a FREE Wealth Connection Call:https://tidycal.com/emilyjunewilcox/connection-call

Website: ⁠⁠⁠⁠⁠emilywilcox.com⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠www.facebook.com/emilyjwilcox1/⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠www.instagram.com/em.makes.money/⁠⁠⁠⁠⁠

Free Money Wounds Quiz: ⁠⁠⁠⁠⁠www.emilywilcox.com/quiz⁠⁠⁠⁠⁠

Get Em’s book: https://go.emilywilcox.com/ebook

Lady Jen Du Plessis, Dame Commander

An Award-winning International Speaker. Lady Jen Du Plessis, Dame Commander, has spoken at Nasdaq, the National Press Club, and in Paris, London, Mexico, Canada, and Australia. She has been featured in the Wall Street Journal, the Washington Post, on Good Morning America, Fox 5-DC TV, SiriusXM and Voice America Radio.

A dynamic leader renowned for transforming over 8,000 powerhouse businesses into companies who acknowledge they are ready to scale to an entirely different level, and when they activate the non-traditional principles with her specialized knowledge, this allows them to achieve harmonEy, freedom, and peace to live beyond the daily intervention in their business.

Lady Jen is known as The Business Scaling Architect and The Sovereign Leadership Mentor, boasting 40 years in finance and over $400 million in revenue generated. She is a celebrated numerous Barnes & Noble and Amazon #1 International Best-Selling author, 3X Podcast Host, and TV talk show host who delivers real transformation, not just fast profits - so her clients achieve both business success and personal fulfillment.

Connect with Lady Jen:

https://www.ladyjenduplessis.com

Instagram: http://instagram.com/jenduplessis/

Facebook: https://facebook.com/JenDuPlessis22

When we think differently, we get wildly different results. Like:

• Paying off a mortgage in 4 years instead of 30
• Potty training kids at one year old
• Multiplying money like magic

Emily Wilcox is a Wealth Strategist, Serial Entrepreneur, and Multi 7-Figure CEO. She helps people leverage unconventional wealth strategies to make more money for now & later. She has a goal of helping 1,000 women become millionaires because she knows that more money in the hands of women is good for families, communities, and our planet.

Work with Em:

Schedule a FREE Wealth Connection Call:https://tidycal.com/emilyjunewilcox/connection-call

Website: ⁠⁠⁠⁠⁠emilywilcox.com⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠www.facebook.com/emilyjwilcox1/⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠www.instagram.com/em.makes.money/⁠⁠⁠⁠⁠

Free Money Wounds Quiz: ⁠⁠⁠⁠⁠www.emilywilcox.com/quiz⁠⁠⁠⁠⁠

Get Em’s book: https://go.emilywilcox.com/ebook