Today I'm joined by Christie Ruffino — a former do-it-all, serve-everyone entrepreneur turned business strategist who now helps established women coaches scale their impact and income with a high-ticket, book-driven business model. Christie and I met through an online event, I was a guest on her podcast, and I immediately invited her on this show because so much of who she is and what she does aligns with our mission.

Christie is the founder of Seven Figure Book Launch, where she guides clients in turning their expertise into leveraged programs that replace all that exhausting one-on-one work. And she puts her money where her mouth is: her pay-as-you-profit model moves clients from unpredictable income to scalable, sustainable growth in two years or less — guaranteed.

What's Inside:

• Christie's long journey from broke single mom to business strategist — and why it was anything but an overnight success
• Why publishing a book wasn't enough: the hard lesson that a book in hand doesn't automatically change your business
• The $129,000 coaching lesson — over-promising and under-delivering in the coaching industry, and why she built her model differently
• Trading time for money is not a scalable business — build it so it doesn't need you (or so you could sell it)
• How the Seven Figure Book Launch turns your expertise into a high-ticket, book-driven business

Mentioned In This Episode:

Christie Ruffino — ChristieRuffino.com

Emily Wilcox Coaching — emilywilcox.com