In this episode of the Jim Lupkin Podcast, Jim speaks with Bill Brasso — a veteran video-production & podcast business owner in the Phoenix Valley — about the power of the relationship economy. They dive into how shifting from a purely transactional mindset to a relationship-first business leads to stronger client retention, referrals, and long-term growth.

You’ll learn how Bill built authentic relationships with clients, how he uses technology like “Six Sigma Funnels” and predictive social media to make connections that matter, and how identifying your ideal customer becomes simpler when your business is built on trust and value — not just one-time sales.

Whether you’re a small-business owner, marketer, or service provider, this episode will inspire you to rethink how you approach client relationships, funnels, and business growth.

👉 If you found this episode helpful, Like, Subscribe, and tap the Bell icon to receive more content on relationship-based business, networking, and growth strategies.

💬 In the comments below: What’s one relationship you’ll invest in this week — a referral partner or an ideal client — and how will you use a relationship mindset to serve them first?

#RelationshipEconomy #ClientRelationships #BusinessFunnels

In this episode of the Jim Lupkin Podcast, Jim speaks with David Waltz (founder of Wicked Awesome) about building business through authentic relationships. David — a U.S. Air Force veteran and financial strategist — shares how an abundance mindset, genuine connection, and personal growth helped him scale his business and expand internationally.

You’ll hear practical advice on: how to network by adding value (not asking for favors), how to overcome a scarcity or imposter mindset, and how businesses of any size can adopt a relationship-first strategy to create lasting community and referrals. This episode is packed with actionable takeaways — from relationship building and collaboration to the role of personal development in leadership.

If you’re an entrepreneur, leader, or networker: this episode will change how you think about growth. Instead of chasing transactions, learn how to create value and let relationships drive your expansion.

👉 Like this video if it helped, Subscribe for more episodes, and comment below: What relationship tactic will you try first — adding value, mentoring, or hosting a meet-up?

#BuildRelationships #BusinessNetworking #AbundanceMindset #relationshipeconomy #jimlupkin #sixsigmafunnels

Welcome to the inaugural episode of the Jim Lupkin Podcast! In this powerful conversation, Jim sits down with Kelly Keffer to kickstart the Relationship Economy — the concept that authentic relationships, not transactions, are the real currency of business growth.

In this deep dive, you’ll learn:
• Why the relationship economy is the next frontier in business — how trust, connection, and shared values outpace price wars
• The difference between transactional business vs relationship-driven models
• Practical strategies for building genuine relationships with customers, partners, and team members
• How Six Sigma Funnels creates a systematic, scalable approach to relationship-based success
• Real-world challenges: aligning company values, managing Gen Z workforce, and cultivating culture

Whether you’re a small business owner, entrepreneur, sales leader, or growth strategist, this episode gives you frameworks you can implement immediately. Kelly shares tactics from her work with Mesa Business Builder and Mesa Hub, and the mindset required to make the relationship economy your competitive edge.

🔔 If you found this valuable, hit Subscribe, give us a 👍, and share this with someone building a business that lasts.