Show Notes:

Ken McElroy is buying apartments at 50, 60, 70 cents on the dollar right now — and in some cases less.

The multifamily legend and longtime Rich Dad advisor is back on the show, and he doesn't sugarcoat it. Ken breaks down exactly how the Fed repriced the entire market, why lenders and owners are both stuck in a standoff nobody's winning, and where we actually are in this cycle. He explains the supply cliff coming in 2027, why he expects massive rent growth in 2028–2029, and what AI is about to do to white-collar jobs — and which class of housing stays safest when it happens. Plus the story behind merging MC Companies into The Founders Group.

Resources mentioned:

1. Limitless Expo (Aug 14–16, Phoenix) — https://www.limitlessexpo.com

2. The Founders Group — https://thefoundersgroup.com

3. Ken McElroy — https://www.kenmcelroy.com

Timestamps:

1. 00:00 — Ken McElroy Returns: The Merger That Built The Founders Group

2. 05:33 — Why Multifamily Is Trading at 2008 Prices

3. 09:56 — Inside the Lender Standoff: Debt Service, Defaults & Distress

4. 16:28 — The Supply Cliff: Why Rents Explode in 2028–2029

5. 26:18 — AI, the Middle Class & Which Properties Stay Safe

Brian Will was a high school dropout who went on to build companies worth half a billion dollars. He also lost everything once — and that failure taught him more than any of the wins ever did.

In this episode, Jack sits down with the two-time Wall Street Journal bestselling author and serial entrepreneur to break down what actually makes a business survive: never letting one customer own you, keeping your ego in check, knowing your numbers cold, and being "ambitiously lazy" enough to turn problems into profit. They also get real about the multifamily reckoning and why now might be the time to buy.

Grab Brian's books at brianwillmedia.com and check out his new AI venture at livingforeverai.com.

Timestamps:

1. 00:00 — Meet Brian Will: Half a Billion Built, Everything Lost Once

2. 02:44 — The 80% Mistake & Lifestyle Creep

3. 07:26 — "Ambitiously Lazy" & Your Personal Filter

4. 25:47 — The Multifamily Reckoning

5. 38:39 — The 5 Keys to Success + Living Forever AI

Most investors have no clue this list even exists. When a tax-delinquent property fails to sell at the deed auction, the county doesn't toss it aside — it ends up on an "over-the-counter" or "struck-off" list, and you can scoop it up at the minimum bid with zero competition.

In this episode, Jack pulls back the curtain on the niche strategy he and Michelle stumbled onto 23 years ago, breaks down the difference between tax lien and tax deed states, and walks through how to spot the gems vs. the landlocked junk before you ever cut a check.

If you want to learn this strategy (+11 more) check out Land Biz School

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ABOUT JACK:

From two suitcases, a nearly empty bank account, and a big dream to a multi-million-dollar land business, Jack Bosch is a true American success story. Originally from Germany, Jack moved to the U.S. to attend college and met his wife, Michelle. Now, they are successful real estate investors who have flipped thousands of land parcels and have built a successful multi-family rental portfolio (which has grown into nine figures). From their experience, they've created the "Forever Cash" model, which has helped many people become millionaires through their free and paid educational programs.

Jack has been a guest on many popular shows, including BiggerPockets with Dave Meyer, Wholesale Hotline with Brent Daniels, Jamil Damji, and Pace Morby, Real Estate Disruptors with Steve Trang, Real Estate Investing Mastery with Joe McCall, Crushing Debt with Shawn Yesner, The1000houses.com with Mitch Stephen, and many more.

His expertise covers all aspects of finance and real estate, including land flipping, seller financing, and multi-family investing.

Jack is a financial expert, a #1 bestselling author, host of the Forever Cash Life (Real Estate Investing) Podcast, and an influencer with over 300k followers on social media.