Are your donor relationships thriving—or just surviving?

Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.

Here’s the truth:

Connection isn’t about the channel.

It’s about intentionality..

After 30+ years in fundraising, I’ve learned what actually works in a digital world:

→ Personalize every touchpoint.

“Dear Friend” won’t cut it. Use your CRM to reference gifts, interests, and conversations.

→ Show impact with stories & visuals.

A quick video tour or photo diary is more memorable than a spreadsheet.

→ Automate routine, but keep it human.

Tools like ThankView free you up for real conversations—not replace them.

→ Make giving frictionless.

Test your donation process. If it’s clunky, fix it—fast.

→ Invite two-way engagement.

Host virtual coffees, send surveys, and ask for feedback. Donors want to be heard.

TL;DR: Tech will keep evolving, but authentic connection is the real differentiator.

How are you making your major donors feel truly seen in a digital age?

Listen to the full episode.

Resources: Show notes, links, and resources mentioned in this episode.

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Donor counts are dropping—even as giving hits record highs.

This isn’t just a headline. It’s the reality I unpacked with Dave Raley on The Intentional Fundraiser podcast.

We dove into why recurring giving is the bright spot in a shifting landscape—and why too many nonprofits still treat it like an afterthought. For years, I thought monthly giving was just for “big” organizations or required fancy tech. Dave’s insights (and his book, The Rise of Sustainable Giving) showed me: any nonprofit can build a thriving program by focusing on real connection and community.

Take a listen.

Guest: Dave Raley, Founder & CEO, Imago Consulting

Resources: Show notes, links, and resources mentioned in this episode.

Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.

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Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.

Ever felt like your donor relationships are turning into guilt trips?

After nearly 30 years in major gifts, I’ve seen how easy it is for the line between professionalism and friendship to blur.

One story still sticks with me: a fundraiser got so close to a donor, she couldn’t bring herself to ask for support. The result? The mission lost out.

Here’s the truth: 70% of donors say their relationship with the fundraiser influences their giving decisions. But when things get too personal, it can lead to guilt, hesitation, and even burnout. I’ve been there—and I know many of you have, too.

So, where should we draw the line? How do we build trust and connection—without sacrificing our mission or our own well-being?

If you’ve ever wrestled with these questions, you’re not alone. I just dropped a new episode of The Intentional Fundraiser podcast diving deep into this very topic. I share real stories, practical strategies, and tools you can use to keep your donor relationships professional and impactful.

Curious how to protect your role, your donors, and your organization—without losing your heart?

Listen to the latest episode and share it with your team. Let’s start a conversation that every nonprofit leader needs to have.

Resources: Show notes, links, and resources mentioned in this episode.

Review my show: Please review my show. After you click the link, scroll to the bottom, first tap to rate with five stars, and then tap “Write a Review.” Then, let me know what you liked most about this particular episode or how you find my podcast helpful, valuable, insightful, or inspiring in some way.

Privacy Policy: See Privacy Policy at https://www.fundraisingtransformed.com/policies

Newsletter: Subscribe to my Scaling Major Gifts weekly newsletter.