In this special episode recorded live at Podcast Movement in Manhattan, Daniel Hill sits down with Miral, growth strategist, executive producer of Barily Bear, and president of Kids Listen. Miral breaks down why conventional short-form clips fail to convert social media scrollers into dedicated podcast listeners, revealing how she grew her show to over 3.5 million listeners using faceless B-roll, on-screen micro-storytelling, and high-converting calls to action. She also unpacks the psychology behind "negative hooks" and how leaning into counter-intuitive angles drives viral engagement and real subscriber growth.Why isn't social media driving listeners to your podcast? Live from Podcast Movement at Terminal 5 in Manhattan, growth strategist Miral (executive producer of Barily Bear and president of Kids Listen) shares the exact framework she used to reach over 3.5 million listeners.Learn why cutting up standard interview clips often falls flat, how to use faceless B-roll and on-screen text to hook viewers, and how to master "negative hooks" to turn passive scrollers into long-term subscribers.Timestamps: (00:00) - Welcome & Meet Miral at Podcast Movement (00:46) - Why Social Media Isn't Working for Most Podcasters (01:28) - Fighting for Attention: Storytelling Over Standard Clips (02:15) - The Faceless Content Strategy Using Repurposed B-Roll (03:29) - Scripting On-Screen Text & Crafting Effective CTAs (04:33) - Converting Viewers with ManyChat & Lead Magnets (05:43) - Evaluating Content from a Scroller's Perspective (06:30) - How 6 Million Views Resulted in Zero Subscribers (07:44) - Mastering the "Negative Hook" to Drive Engagement (08:58) - Deconstructing Fairy Tales: Real-World Negative Hook Examples

Can short-form video clips actually grow your podcast audience, or are they just burning you out?Live from Podcast Movement, I sat down with podcast marketing strategist Arielle Nissenblatt to unpack the evolving world of podcasting in 2026.

We discuss what "adopt a listener" experiments revealed on the streets of New York, the real impact of short clips versus full episodes, and how independent creators can break out of conventional marketing boxes to turn a hobby into a sustainable business.

Arielle Nissenblatt is a podcast strategist, writer, and community builder who spends most of her time helping people discover great podcasts and helping creators make theirs better.

She is the founder of EarBuds Podcast Collective, a weekly human-curated podcast recommendation newsletter, and writes several newsletters including Podcasts We Text About, Podcast Plunge, This & That with Arielle Nissenblatt, and the EarBuds topic spinoff newsletters.

Arielle also hosts podcasts like Trailer Park: The Podcast Trailer Podcast and Daily Tips That May or May Not Help You. In 2026 she was inducted into the Podcast Hall of Fame. She's on the Board of Governors at The Podcast Academy, has spoken at conferences such as Radiodays (Europe, Asia, North America), Podcast Movement, On Air Fest, Podcast Show London, Advertising Week, and more. Arielle has guested on more than 200 podcasts, mostly focusing on podcast and content marketing.

When Arielle isn't working on podcast and content strategy projects, she's playing soccer, pickleball, and leading walking tours around New York City through her company, Nisstory Tours.

In this live interview from Podcast Movement, Daniel Hill sits down with podcast marketing strategist Arielle Nissenblatt (EarBuds Podcast Collective, Podcast Plunge, "Well It Depends" Labs). They break down the real definition of a podcast in 2026, the ongoing debate over whether creators need video and short clips, and how independent podcasters can stand out by treating their show as a business rather than just a hobby.

In this episode, we cover:

(00:00) – Meeting Arielle Nissenblatt at Podcast Movement •

(01:28) – Street Experiments: What do people actually think a podcast is?

(04:18) – The Video Dilemma: Do video clips turn viewers into long-term listeners? •

(06:05) – Hobby vs. Business: Shifting your podcast mindset •

(08:08) – Finding your show's true mission and business model •

(10:25) – Out-of-the-box marketing tactics for independent creators •

(13:40) – Where to connect with Arielle online

Connect with Arielle Nissenblatt :

Arielle Nissenblatt : Website:

EarBuds Podcast Collective (Website) & Podcast Plunge (Substack)

Shawn Kallet is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment.

In this interview, Shawn shares personal anecdotes from his time at major networks like MTV and NBC, including early challenges working with pioneers like Rob Dyrdek and Logan Paul.

The conversation continues with stories about how brand partnerships have shifted from small experimental budgets to integrated media strategies that prioritize creator authenticity.

Case studies involving brands like Dunkin’, NASA, and Sci-Fi Network illustrate the massive reach possible when companies trust the creative instincts of influencers.

Links:

Shawn Kallet's LinkedIn - ⁠https://www.linkedin.com/in/shawnkallet/⁠

203 Creates - ⁠https://203creates.com/⁠

⁠The Digest⁠ newsletter for marketing & media pros

Grave Conversations - ⁠https://www.youtube.com/@graveconversations⁠

Trivia For Kids Podcast - ⁠https://www.triviaforkidspodcast.com/⁠

Logan Paul & Dunkin:

• Dunkin custom video on Logan’s FB page: ⁠https://fb.watch/oMZNyAjjiT/⁠
• Dunkin FB spot: ⁠https://fb.watch/oMZ41PTV0W/⁠
• ⁠Dunkin Donuts Taps Vine Star Logan Paul For Branded Content⁠
• ⁠Logan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid" - Tubefilter⁠
• ⁠The Influencers - CBS News⁠
• ⁠Logan Paul Partnership Recap⁠

Influencer brand partnership examples:

⁠VSauce x NatGeo Mars⁠

⁠Cats vs Zombies⁠ - Syfy Network & MrTVCow promoting Z Nation (brand elements have been removed)

⁠Clearasil x Good Mythical Morning⁠

Find Daniel:

The Instagram Stories - Social Media News: ⁠⁠⁠https://pod.link/1467688778⁠⁠⁠

Instagram: @danielhillmedia

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