Have you ever walked out of a meeting knowing you said something important—yet nobody remembered it the next day?

It’s not that people weren’t listening. It’s that your words didn’t carry weight.

In this episode, I share why we struggle to break through and what it really takes to be remembered. We’ll explore:

• Why polishing yourself into “perfection” makes you forgettable.
• How my own raw honesty during a life crisis created instant human connection.
• What happened when I carried one clear focus into every room as a leader.
• Why we’re living in a trust recession, and how AI makes this even more urgent.
• The paradox of “fuck you” energy and why embracing your quirks and scars gives you gravity.
• Why being more yourself at work doesn’t mean oversharing or chaos, but humanity, presence, and resonance.
• How reconnecting with your own story is the foundation for clarity, authority, and innovation.

If you’ve ever felt like you weren’t fully heard or remembered, this episode will help you see why, and what you can do about it.

Resources & Links:

• Take the free voice-style test: The Shape of Your Voice
• Try the self-assessment: What’s Secretly Preventing You From Stepping Into Leadership?
• Learn more about my workshops and 1:1 work: Work with me
• Visit my website: www.eksakt.co
• Connect with me on LinkedIn
  
  

Key Quotes from this Episode:

• “The straight path is boring. The scars, the failures, the detours, that’s what gives your leadership weight.”
• “AI can write perfect words. But AI can’t make you believe them.”
• “To be remembered, you don’t need to be perfect. You need to stand for something.”

If you enjoyed this episode:
Please subscribe, rate, and share it with someone who needs to be reminded that their presence, their story, and their voice matter.

Ever left a big presentation knowing you didn’t show the leader you really are?

Maybe you stuck to the facts… because you didn’t want to seem too emotional, too enthusiastic, too much.

And in the process, you left your best story - and your influence - on the table.

In this episode, I share:

• The personal leap-of-faith story I used to reframe a high-stakes proposal and win leadership buy-in.
• Two proven storytelling frameworks, Dan Harmon’s Story Circle and Joseph Campbells’ The Hero’s Journey, that make your updates impossible to ignore.
• How to turn dry data into a narrative spine your audience can follow, remember, and act on.

You’ll learn:

• Why facts inform, but stories inspire
• How to show both the win and the struggle for instant credibility
• How to close with transformation, not just metrics

Free Resource:

Download Tell the Story That Makes People Listen, your plug-and-play guide to using these frameworks in your next board presentation or leadership update.

Grab it here →

Links & Resources:

• Free Guide: Tell the Story That Makes People Listen →
• The Leadership Reset: 90 Days to Align Your Story & Strategy →
• Check out more ressources at Eksakt's website: eksakt.co
• Instagram: @eksaktbiz
• Connect with Helene on LinkedIn

Subscribe, leave a review, or share this episode with someone becoming the leader, they really are, and who are navigating that big shift.

If you’ve been overlooked in the room for the last time, this is the episode to make sure it never happens again.

In today’s fractured, AI-saturated market, it’s not enough for your product to be good: it has to be felt.
In this episode, I share how to position your product so it’s not just technically impressive but emotionally irresistible. You’ll hear why founder and leadership stories are no longer optional, how to bridge the gap between strategy and story, and why clarity isn’t just a marketing tool, it’s an act of leadership.

Whether you’re a founder preparing for launch or a leader tasked with sparking change inside your company, you’ll learn how to bring more you into your positioning without making it all about you, so people don’t just understand your product, but they trust it.

What You’ll Learn in This Episode:

• Why features alone no longer differentiate your product.
• How the “trust recession” is reshaping go-to-market strategies.
• The hidden cost of losing connection to your own “why” as a leader or founder.
• How to infuse positioning with your lived story to create emotional resonance.
• A real-world example of a founder whose story turned a functional product into a trusted brand.

Episode Highlights:

• The challenge of going to market in a world where meaning feels absent.
• The 3 forces you’re up against: market saturation, trust recession, and story disconnection.
• Why your founder or leadership story is no longer optional.
• The power of “positioning with a pulse” — and how story builds trust before the sale.
• A case study of a royalty platform founder who won on story, not just software.
• Why positioning is leadership — and clarity is courage.

Links & Resources:

Free Resource to Go Deeper:
If you know your product or leadership role needs more than a functional pitch, join my free 90-day email series:
The Leadership Reset: Align Your Story & Strategy
This is a guided journey to:

• Reconnect with why you started.
• Shape positioning rooted in meaning, not just features.
• Surface stories that make people believe you, your vision, and your product.
• Go to market with clarity, conviction, and trust.

📥 Join here → The Leadership Reset: 90 Days to Align Your Story & Strategy

A practical, reflective guidance to bring your story and strategy back into alignment.

And/or grab the free guide: Go to Market with a Product People Can Feel

- my step-by-step approach to infusing positioning with emotional truth.

Let’s Connect:

• LinkedIn → https://www.linkedin.com/in/helenechr/
• Website → https://www.eksakt.co/
• Instagram → https://www.instagram.com/eksakt_helene/