Understanding how to build and market any product or service

David Fradin returns to the Abecederpodcast The Independent Minds to tell host Michael Millward about his book Building Insanely Great Products.

David learnt about successful product development and launches working at Hewlett Packard and Apple.

David now runs S.P.I.C.E Catalyst a product and service launch model that increases the chances of a successful launch.

In their conversation David explains the different aspects of the S.P.I.C.E framework, including the competencies that a product launch team must possess.

Michael and David discuss why product launches fail.

Their conversation also covers the importance of

• Having accurate information
• Understanding the customer perspective
• Targeting the right customers
• Being able to communicate the value your product or service will add to your customers.

This is the podcast for any business person who wants to successfully launch a new product or service.

Discover more about David and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

David has written several books

• Building Insanely Great Products
• How to Facilitate Work on Product Teams Workbook
• Do, Innovation, Design Thinking and Value Proposition Workbook
• Building Insanely Great Products Workbook
• Organizing and Managing Insanely Great Products
• U.S. Desktop Video Product Markets: The first definitive business and technology assessment
• Product Market Strategy Workbook
• Successful Product Design and Management Toolkit

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work – The Annual Health Test from York Test; assesses 39-health markers. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Build a business to the size you want.

Ashish Gupta had a successful corporate career and successfully scaled and sold two of his own businesses, before founding ScaleUpExec.com a provider of fractional Chief Operating Officer services.

In this episode of the Abeceder podcast The Independent Minds Ashish and host Michael Millward discuss the trials and tribulations of scaling a business.

Their conversation covers how

• What scaling means to different entrepreneurs
• The key factors of scaling a business
• The different mindset of founder and business scaler
• Identifying the scaling gap
• How to bridge that gap
• The Management juggling act
• Macro leadership -v- micro management
• The importance of Key Performance Indicators and the primacy or data over opinion.

This is the podcast for any business person who wants to scale or turn-around an existing business.

Discover more about Ashish and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Values, Culture, Strategy – it’s how we do business.

David Cohen is known as the contrarian executive management consultant for his no-nonsense approach to helping organisations get better using values and culture to drive behaviours that will result in the successful implementation of a strategy.

In this episode of the Abeceder podcast The Independent Minds David and host Michael Millward discuss how values and cultures are formed and how organisations of all kinds can use them to improve employee engagement and performance.

Their conversation covers how

• Values, culture, and strategy differ
• Managers and employees get confused about the differences
• The roles of values, culture and strategy are applied in organisations
• Values and culture create predictability of decision making and actions
• And why Values and culture should be a major factor in hiring and promotion decisions

This is the podcast for any business person who wants to build a more effective team

Discover more about David and Michael at Abeceder.co.uk

Audience Offers – listings include links that may create a small commission for The Independent Minds

An accomplished author, David has written three books:

• The Talent Edge: A Behavioral Approach to Hiring, Developing, and Keeping Top Performers
• Inside the Box: Leading with Corporate Values to Drive Sustained Business Success
• Selecting the Best: Fostering a Workforce Driven by Values for lasting Success;

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Use our discount code MIND25.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.