The World Cup hit the US (and world). It is said to be the most successful financial World Cup of all time.

But who won the sponsorships battle? And how did teams and sponsors keep up with the momentum after the confetti fell?

On this Episode, we dive into our thoughts on the sponsorships side and momentum of the World Cup for brands and sports teams.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

Timing is everything in sales. Making sure that you are there when the customer needs you the most. Finding the right timing for recaps. All the way to giving your promotion enough time to work.

On this episode of The Inches, we dive into specifically how you can infuse timing into your sponsorship strategy and playbook for success.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.

More inventory. More reach. More sponsors....more revenue?

Not always.

In this episode, we dive into why less can be more in sponsorships, and how you can drive the same revenue with less...but make it more meaningful for sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.