Rookie & The Vet: Chatting Challenger Sponsorship Sales with Phil Andrews of US Fencing
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Rookie & The Vet: Chatting Challenger Sponsorship Sales with Phil Andrews of US Fencing
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Sponsorship sales is hard enough. In a challenger sport, the deck is stacked against you, usually smaller audiences, less brand recognition, tighter budgets.
So how do the best in the game still win?
Today, Phil Andrews, CEO of USA Fencing, hands us the blueprint. We break down how to build a rock-solid foundation in challenger-sport sponsorships, the strategies that actually move deals forward, and the ways his organization punches above its weight to stand out in a crowded market.
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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, VP of Partnerships at the Coachella Valley Firebirds & Coachella Valley Lakers and Nick Lawson, Co-founder of SQWAD.