Dr. Kristin Baier is the Chief Medical Officer at Vineyard and a board-certified expert in both Obesity and Family Medicine. With over 20 years in healthcare, Kristin has built a reputation at the intersection of medicine, tech, and strategy—leading clinical teams and scaling solutions at some of the most recognized names in healthtech, including Calibrate, Teladoc, and now Vineyard.

She’s pioneered the integration of GLP-1s and metabolic health programming, led clinical transitions from DTC to B2B, and trained hundreds of providers on evidence-based anti-obesity treatment. On top of that, she’s currently pursuing an MBA in Healthcare Administration, showing her continued commitment to leading from both the clinic and the boardroom.

In this conversation, we dive into the evolution of obesity medicine, what it takes to scale clinical innovation, and the real story behind building sustainable models for patient outcomes at scale.

Where executives discuss strategic marketing to spark growth and profitability

If you're a founder, managing partner, or executive leader asking how to elevate your team, amplify your values, and leave a lasting legacy—this episode will shift your perspective. Let’s dive in.

In this episode, we’re joined by Joey Havens, a nationally recognized thought leader in workplace transformation and culture-driven leadership. As the former Managing Partner of one of the top 30 CPA firms in the country, Joey led through intentional change, embedding faith-inspired values and a people-first philosophy into every layer of the business.

He’s the author of Leading with Significance: How to Create a Magnetic, People-First Culture, a powerful and practical guide that challenges leaders to build more than just profitable companies—but environments where people thrive, trust runs deep, and values aren’t just spoken, they’re lived.

In this conversation, we explore why transparency is still so hard for many leaders, what it really means to bridge faith and leadership in the workplace, and why defining what your company won’t become is just as critical as defining what it will be. Joey also shares how culture isn’t just an HR initiative—it’s the foundation of any sustainable strategy.

Where executives discuss strategic marketing to spark growth and profitability

If you're a founder, an operator, or someone leading through complexity, Meltrice’s insights will challenge the way you think about financial leadership and its role in creating long-term value.

Today’s guest is the embodiment of financial leadership with purpose: Meltrice Sharp, Managing Partner at CLE Consulting Firm and a powerhouse in accounting, procurement strategy, and inclusive economic impact.

From Big 4 beginnings to C-suite boardrooms, Meltrice has spent her career transforming financial operations—not just to drive performance, but to build businesses that scale sustainably and equity. Whether she’s implementing enterprise systems, advising Fortune 500s, or reshaping supplier diversity programs, she brings a sharp eye for process and a deep commitment to results.

In this episode, we go deep on the role of finance in growth strategy, what people get wrong about the CFO function, and how marketing—and brand—play a vital role in trust, transformation, and traction.

Where executives discuss strategic marketing to spark growth and profitability