What’s killing your SaaS deals?
It’s not the product.
It’s not the pitch.
It’s your pricing… and the fact that your team is selling features instead of use cases that actually solve real problems.

In this episode, Justin is joined by Simon Ooley — founder of Veles — who went from BDR to building $10M+ ARR business units across continents, and now helps SaaS sales teams ditch the spreadsheet chaos and close smarter.

Together, they break down:

• The fatal pricing blind spots crippling SaaS sales

• Why use cases are the new secret weapon for sales enablement

• How to shift from feature-dumping to value-first conversations

• The real reason your sales and product teams don’t align (and how to fix it)

• How Simon validated Veles by interviewing 100+ SaaS companies

• What separates high-performing reps from the rest (hint: it’s not talent)

You’ll also hear how Simon stays motivated through chaos, the power of consultative selling, and a sneak peek at Justin’s custom GPT sales coach — now being road-tested by Simon’s team.

Stick around to the end for Simon’s raw and real advice for sales leaders on mindset, balance, and how to keep showing up — even when the numbers don’t.

To connect with Simon Ooley:
Visit www.linkedin.com/in/simonooley/

To learn more about Veles:
Go to www.getveles.com

Whether you're leading a team or looking to elevate your own sales game, this episode offers clear takeaways and fresh perspective on what it takes to sell with purpose and impact.

Get your copy of Inspire, Influence, Sell on Amazon or a digital copy here:

https://go.focus4growth.co.uk/inspire_influence_sell_digital_pdf

If this episode sparked new ideas or confirmed what you already believe about high-performance selling, hit subscribe and leave a review.

For upcoming sales mastery workshops and tools, connect with Justin on LinkedIn:

https://www.linkedin.com/in/justin-leigh-coach/

This isn’t my interview.

It’s a business podcast episode recorded in the US—where two podcast hosts sat down to discuss my book Coaching Leaders.

They didn’t just skim it.
They studied the full 40,000-word manuscript.
And what followed was a sharp, practical, and honest discussion about how the ideas in the book apply to real-world leadership.

If you manage a team, lead a business, or want to break free from the pressure of always being the “fixer”... this conversation is worth your time.

Here’s what they cover:

• Why most managers accidentally create dependency—and how coaching leaders break that cycle

• The shift from giving answers to guiding growth

• The 3 traps leaders fall into (and how to escape them)

• How the COACH model helps structure better 1:1s, performance reviews, and team conversations

• Practical strategies to increase trust, autonomy, and accountability—without micromanaging

• What high-performance leadership will demand in 2025 and beyond

Whether you’re trying to reclaim your time, raise the bar, or unlock your team’s potential—this episode explores what it really means to lead through coaching.

And the best part?
I didn’t script any of it.
They just got it.

Enjoy.

What happens when a group of entrepreneurs and business consultants dissect a powerful sales book?
You get practical insights, honest reflections, and real-world relevance.

This episode explores the key concepts from Inspire, Influence, Sell by Justin Leigh—giving you the essence of the INSPIRE Sales Mastery System in just one listen.

In this special episode of the Inspire Sales Podcast, we feature a dynamic conversation between two experienced entrepreneurs and business consultants as they discuss Justin Leigh’s best-selling book Inspire, Influence, Sell: Master the Psychology, Skills and Systems of the World’s Best Sales Teams.

Their discussion explores:

• Why psychology is the foundation of successful selling

• The essential skills that drive connection, influence, and results

• How a structured system can transform sales performance across industries

• The key components of the INSPIRE Sales Mastery System

• How these principles apply in both traditional and virtual selling environments

Whether you're leading a team or looking to elevate your own sales game, this episode offers clear takeaways and fresh perspective on what it takes to sell with purpose and impact.

Get your copy of Inspire, Influence, Sell on Amazon or a digital copy here:

https://go.focus4growth.co.uk/inspire_influence_sell_digital_pdfIf this episode sparked new ideas or confirmed what you already believe about high-performance selling, hit subscribe and leave a review.

For upcoming sales mastery workshops and tools, connect with Justin on LinkedIn:

https://www.linkedin.com/in/justin-leigh-coach/