How Ethical Leadership Drives 90% Sales Acceptance – Without Burnout | Dr Rana Al-Falaki

In this episode of the Inspire Sales Podcast, I sit down with Dr Rana Al-Falaki – multi-award-winning leadership expert, specialist dentist, and founder of NAIL-IT Leadership .

Rana achieved treatment acceptance rates above 90 per cent in clinical dentistry, in an industry where 50–60 per cent is considered typical . But here’s the twist…

- She didn’t do it with scripts.
- She didn’t do it with pressure.
- She didn’t do it with persuasion tactics.

She did it through leadership.

We explore why sales is not about convincing people to say yes - it’s about creating emotional safety, clarity and trust so they can choose with confidence.

Rana unpacks her NAIL-IT Leadership framework, built around six pillars:

• Needs

• Attitude

• Integrity

• Limitless thinking

• Intuition

• Tangibility

We also dive into:

• Why persuasion is a flawed model for modern sales

• How integrity directly impacts revenue

• Why so many high performers still feel unfulfilled

• The connection between energy, wellbeing and commercial performance

• How to grow teams and profits without burning people out

This conversation challenges the old-school idea that sales success comes from pressure and tactics.

Instead, we explore a leadership-led model of influence - where growth is sustainable, ethical and deeply human.

If you lead a sales team…
If you’re tired of short-term wins followed by burnout…
If you believe performance and wellbeing don’t have to be opposites…

This episode is for you.

You can connect & follow Rana here:

https://www.linkedin.com/in/dr-rana/https://www.instagram.com/drranaalfalaki/

📈 This is the Inspire Sales Podcast. And I’m your host….. Justin Leigh.

🔗🔗 If you'd like to connect with Justin check out the link: ⁠⁠⁠⁠⁠⁠https://linktr.ee/JustinLeigh⁠⁠⁠⁠⁠⁠

👇🏼 To learn more about Justin's work check out the website here: https://justin-leigh.com & www.focus4growth.co.uk

📕📑 If you'd like to buy a copy of INSPIRE, INFLUENCE, SELL - you can get your copy here: https://bit.ly/GO-INSPIRE

📧 If you'd like to sign up to our weekly inspiring email, click here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/Inspire-Weekly

🚀 Wishing you every future success with your Sales & Leadership growth.

🏆 Go INSPIRE!