Today, we are uncovering the sneakiest cognitive trap that every corporate leader needs to be aware of—the framing trap. I'll walk you through how your brain processes information in ways that skew your decision-making, showing how small shifts in framing can dramatically change outcomes, often for the worse.

We’ll look at real-world examples, such as Kodak’s failure to adapt to Apple’s innovative approach with the iPhone, to reveal the true cost of falling into the framing trap, where decisions are made based on how options are presented rather than the underlying realities.

So, if you're a business leader looking to make better, more informed decisions, this episode is for you. Tune in and learn how to spot the framing trap before it costs you millions. For further insights, order my book, The Mammoth in the Room, and learn how to outsmart cognitive biases.

In this episode:

- Introduction to the framing trap

- The 1981 study: The framing bias in action

- Examples of framing traps in business

- Strategies to overcome the framing bias

- Final thoughts on the framing effect

References:

Harvard Business Review: The Hidden Traps in Decision Making, John S. Hammond, Ralph L. Keeney, and Howard Raiffa (September–October 1998) https://hbr.org/1998/09/the-hidden-traps-in-decision-making-2

Tversky, A., & Kahneman, D. (1974). Judgment under Uncertainty: Heuristics and Biases. Science185,1124-1131(1974). DOI:10.1126/science.185.4157.1124 https://www.science.org/doi/10.1126/science.185.4157.1124

Tversky, A., & Kahneman, D. (1981). The Framing of Decisions and the Psychology of Choice. Science, 211(4481), 453–458.

https://www.jstor.org/stable/1685855

Get in Touch:

Website: https://www.mammothleadershipsciences.com

LinkedIn: https://www.linkedin.com/in/nicolaspokorny

YouTube: www.youtube.com/@MammothLeadershipSciences