In this episode of "Hustle With Purpose," we're diving into the often overlooked complexities of raising your prices. While charging more might seem like a straightforward boost to your bottom line, there are hidden challenges and costs that can impact your business and client relationships. We'll explore what happens when you "reset" your pricing structure, the delicate balance of adding value versus maintaining profitability, and the implications of a longer sales cycle. Join us as we uncover the strategic considerations every small business owner needs to think about before deciding to "know their worth plus add tax."

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About The Host:

Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at ⁠⁠Social Circle⁠⁠, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.