Welcome to the first episode of Ethical Persuasion Unlocked! Many seasoned professionals make avoidable communication mistakes that cost them daily in lost sales, inefficient leadership, and wasted effort. The problem isn’t a lack of trying; it’s a lack of understanding the science behind how humans make decisions.

This episode introduces the foundational principles of ethical persuasion and shares a jaw-dropping study that proves how one small adjustment can lead to a 514% increase in success. If you want to stop guessing and start influencing, this is where your journey begins.

In This Episode, You’ll Learn:

• The Devastating Cost of Inaction: Why not knowing the science of influence puts you in the “14% group” destined to miss out on opportunities.
• The Power of Public Commitment: An in-depth look at the University of North Carolina study and how making commitments public dramatically increases follow-through.
• A Universal Skillset: How these principles apply across all roles—from sales and leadership to customer service, HR, and even negotiations with your kids.
• The 3 Pillars of Ethical Persuasion: How this science works to build relationships, reduce uncertainty, and motivate action.
• Why Facts Aren’t Enough: Understand why rational arguments often fail and how providing mental “shortcuts” makes it easier for people to say YES.
• Your First Actionable Challenge: A simple, costless step you can take right now to increase your own follow-through on your goals.

Key Research Highlight

At the University of North Carolina, researchers worked with students on academic probation.

• Group 1 (No Goals): Only 14% improved their grades enough to stay.
• Group 2 (Private Goals): Also, only 14% improved their grades.
• Group 3 (Public, Written Goals): An incredible 86% raised their grades enough to stay in school.

That’s a 514% increase in effectiveness, simply by making a commitment active, voluntary, and public. This single insight can change how you finalise agreements and manage teams forever.

Complimentary Persuasion Tools

Downloadable e-book (no email required) or 7-Day Influence Challenge by email

Patrick’s Social Media Links

Podcast – Youtube – Linkedin – Facebook – Instagram – Twitter – TikTok – Book Page

Some Research Links of...