Anthony DeShazer shares how his protective approach to customer management earned him the reputation as "The VP of No" and how he transformed his leadership style to foster cross-functional collaboration. He reveals the journey from gatekeeping to enabling teams through a mindset shift from "No" to "Yes, and" thinking.

• Taking customer ownership to harmful extremes created organizational friction
• Solving customer confusion by requiring all teams to get "passports" to customer land
• Shifting from "No" to "Yes, but" to "Yes, and" approaches transformed team dynamics
• The customer journey must be owned by the company, not individual departments
• Creating data-driven triggers helps align teams around customer advocacy opportunities
• AI is revolutionizing how CS teams identify patterns and predict customer behaviors
• Revenue is a "full-contact team sport" requiring all departments to work together
• Executive coaching provides valuable perspective for leadership development

If you're in customer success, sales or other go-to-market motions, stick around to hear from the best. For more frameworks, tools, and automated playbooks, check out jodastech.com and subscribe to our newsletter.

🎙️ Guest: Anthony DeShazor
Chief Customer Officer | GTM & RevOps Architect | Former “VP of No”

📣 Find Anthony:
LinkedIn: https://www.linkedin.com/in/adeshazor/

📌 In This Episode:
Anthony joins Joe Di Grande on Customer [Un]Success to unpack the lessons behind earning — and evolving beyond — the title of “VP of No.” He shares how customer success leaders can go from gatekeeping to growth-enabling.

🔥 Topics Covered:
🟣 The real story behind “VP of No” and “Helicopter CCO”
🟣 How to shift from “No” → “Yes, but” → “Yes, and”
🟣 Why too many internal teams talking to the customer = chaos
🟣 Lessons on cross-functional alignment between CS, Sales & Marketing
🟣 The role of AI in building advocacy workflows
🟣 What happens when CS owns more of the GTM strategy
🟣 Self-awareness and humility in executive leadership
🟣 The importance of psychological safety on your team

💡 Shoutouts & Mentions:

• Pavilion — a go-to CS/RevOps community, Anthony is active in- https://www.joinpavilion.com/

🌐 Website
https://www.joedoestechtouch.com/

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🎙️ Be a Guest on the Podcast
Have a CS horror story or digital-first strategy worth sharing? Submit to be a guest:https://www.joedoestechtouch.com/podcast

🔗 Connect with Joe on LinkedIn
https://www.linkedin.com/in/josephdigrande

📺 Watch Full Episodes on YouTube: https://www.youtube.com/channel/UCaH58ojbaWym4ej_PedQ4Fw

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