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Building a heart-led business takes more than good intentions. So how do you stay true to your mission while keeping the business profitable?

I sit down with Shannon Hernandez, founder of Hernandez Holistic Health, to talk purpose, profit, faith, and the realities of building a business that puts people first. And yes, there's a story involving salsa!

🎥 Watch the full episode to discover why heart and business sense belong at the same table.

👍 Like the video, 💬 share it with a fellow entrepreneur, and 🔔 subscribe for more conversations on building a business with purpose.

📌Key Takeaways
✔️Building a heart-led business with purpose.
✔️Personalizing care through cellular health and functional medicine.
✔️Building trust through listening and patient education.
✔️Using testing and evidence to guide care.
✔️Balancing profit, compassion, faith, and service.

📌About the Guest
Shannon Hernandez is a board-certified Nurse Practitioner, author, speaker, and founder of Hernandez Holistic Health. She combines cellular testing, functional nutrition, and lifestyle strategies to uncover underlying health concerns and empower women to take charge of their health and transform their lives.

📌Additional Resources
👉Website: https://www.hernandezholistichealth.com
👉LinkedIn: https://www.linkedin.com/in/shannon-hernandezhhh
👉Facebook: https://www.facebook.com/profile.php?id=61573211453415 | https://www.facebook.com/ropershealthoasis
👉Email: Shannon_Hernandez@hernandezholistichealth.com
👉ID Nutrition Free Assessment: https://hernandezhh.idlife.com/

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/putting-people-first-with-shannon-hernandez/ to delve into the profound wisdom woven throughout our conversation.

✨Up Next:

• Ken Rusk is the founder of Rusk Industries and bestselling author of Blue-Collar Cash, advocating for the value of blue-collar workers in business success.
• and John Skomski is the founder of Converge Wealth and a Certified Financial Planner professional who helps people prepare for a confident, sustainable retirement.

Together, they are co-authors of Rock Stars and Rainmakers.

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Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

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Connect with me on social media:

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• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

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Making money is good business. Making money without losing your values? Now that's a different level of success. 💰❤️

And Scott Capelin has a pretty interesting take on how to make both happen.
In this episode of The Heart-Led Business Show, I sit down with Scott Capelin, Founder and CEO of inLIFE Wellness, to talk about building a profitable business without putting people second.

With 27+ years in the fitness industry and 80 franchise locations across three countries, Scott knows a thing or two about business growth.

But what caught my attention wasn't just his success. It was how he balances people, purpose, and profit.

And trust me, his surprising $80 story might just change how you think about doing the right thing in business!

🎧 Watch our conversation and discover why leading with heart can be smart business!

👍 If you enjoyed this conversation, like, comment, and share it with a fellow entrepreneur, and subscribe for more inspiring heart-led business insights!

📌Key Takeaways
✔️Why relationships drive profitability
✔️How simplicity fuels business growth
✔️How franchising empowers entrepreneurs
✔️Why care and values matter in scaling
✔️What Scott learned from costly mistakes

📌About the Guest
Scott Capelin is an Australian entrepreneur, author, and Founder & CEO of inLIFE Wellness, a growing Reformer Pilates franchise across Australia, the U.S., and New Zealand. With 27+ years in the fitness industry, he is also a bestselling author, business mentor, and speaker focused on leadership, franchising, and sustainable growth.

📌Additional Resources
👉Website: https://www.inlifewellness.com
👉LinkedIn: https://www.linkedin.com/in/scottcapelin
👉Instagram: https://www.instagram.com/inlifewellness.pilates
👉Email: scott@inlifewellness.com.au
👉Book: Fit To Flourish: The 7 Simple Steps to Mindset Mastery https://tinyurl.com/c3cetmp2

✨ Explore the Dialogue’s Treasures: Unearth the insights within! Tap HERE: https://tomjackobs.com/ to delve into the profound wisdom woven throughout our conversation.

Up Next…
~Shannon Hernandez, a board-certified Nurse Practitioner, author, and founder of Hernandez Holistic Health, specializing in root-cause wellness and cellular-level healing. Through personalized, holistic care, she empowers women to take control of their health and transform their lives from within.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources