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What happens when a gift shop owner trading “grot for grockles” (tourist trinkets, for the non-Devon folks) realizes his heart’s no longer in it, and pivots into purpose-led coaching? 💥

Meet Robin J. Emdon, self-proclaimed procrastination slayer and the mind behind GetResultsology. After years of selling things he didn’t believe in, Robin rebuilt his life around something he did: helping others stop procrastinating and finally do what they’ve been meaning to do for ages.

In this episode, we unpack the roots of procrastination (hint: it’s not laziness), the true cost of undervaluing your services, and the momentum-shifting power of accountability. Plus, Robin reveals how to reclaim your purpose!

💡 Feeling stuck or torn between profit and purpose? This episode is your nudge forward. 🎧 Hit play!

Key Takeaways

• Why selling “grot” to tourists nearly crushed Robin’s soul
• The surprising connection between procrastination and passion (spoiler: they’re frenemies)
• How to price your services without guilt—and with heart
• Why accountability is the secret sauce to success
• The mindset shift that turns money from “evil” to empowering

About the Guest
Robin J. Emdon is the creator of GetResultsology®—The Science of Getting Stuff Done! Known as The Procrastination Slayer and The Momentum Architect, Robin helps solopreneurs, creatives, and no-boss professionals turn scattered effort into focused progress. From South Devon to clients around the globe, his practical system blends neuroscience, behavioral psychology, and lived experience to help people overcome procrastination and finally follow through on what matters.

Additional Resources

• Website: www.getresultsology.com
• LinkedIn: www.linkedin.com/in/robinjemdon
• Instagram: www.instagram.com/robinjemdon
• Facebook: www.facebook.com/skyrocketyourproductivity
• YouTube: www.youtube.com/@GetResultsology
• FREE Five-Day Challenge: https://getresultsology.com/five-day-challenge/
• Book: GetResultsology®: https://tinyurl.com/jayvztr5

Explore the Dialogue’s Treasures: Tap HERE to delve into our conversation. https://tinyurl.com/robin-j-emdon

Up Next: Meet Esther Avant—bestselling author, podcast host, and health pro helping busy people break free from perfection and build lasting habits with balance.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

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Success doesn’t always come from scaling faster—it often begins with slowing down and tuning into what truly matters. 💛 In this episode of The Heart-Led Business Show, we dive deep with Shahada Karim, a former CBS journalist who left the spotlight to build a soulful, science-backed wellness brand rooted in healing, integrity, and personal connection.

From broadcast journalism to founding Habibi brands, Shahada shares how aligning business with purpose changed everything. 🎧 Tune in for a powerful journey of building with soul.

Key Takeaways

• Shahada’s leap from corporate media to holistic wellness—no parachute, just passion.
• Why your customers need to know YOU, not just your product (hint: it’s not just about the lotion).
• The burnout saga: planning a wedding, running a business, and learning to say “no” without guilt.
• The power of adaptive fitness and why your 25-year-old squat might need a retirement plan.

About the Guest
Shahada Karim is a former network news producer turned wellness visionary, blending plain speech with powerful intention. As the founder of Habibi Body, Habibi Sport, and Habibi Life, she channels decades of experience—from journalism to yoga, Ayurveda, and functional movement—into one mission: helping every human fall in love with themselves from the inside out. Through her Habibi Body Technique, Nourish nutrition program, and accessible wellness platforms, she inspires practical, sustainable, and wholehearted living.

Additional Resources

• Website:
  www.habibibodysport.com
  www.habibibody.com
  www.habibilife.org
• LinkedIn: www.linkedin.com/in/shahada-karim-9ba4787
• Instagram: www.instagram.com/shahadakarim
• Facebook: www.facebook.com/HABIBIBODY
• Email:
  info@habibibodysport.com
  info@habibibody.com
  info@habibilife.com
• Book: HABIBI LIFE: Practical Advice for an Abundant Life
  https://tinyurl.com/bddderbh
• YouTube: www.youtube.com/@habibilife-org
• Podcast: HABIBI LIFE The Podcast: https://tinyurl.com/msucra2j

Explore the Dialogue’s Treasures: Tap HERE to delve into our conversation. https://tinyurl.com/shahada-karim

Up Next: Robin J. Emdon, creator of GetResultsology® and known as The Procrastination Slayer, helps solopreneurs and creatives overcome procrastination, build momentum, and turn scattered effort into real results.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources

Send us a text

You’ve built the experience—now let’s turn it into freedom.

In this episode of The Heart-Led Business Show, I had the absolute pleasure of sitting down with Sam Lee, visionary founder of IndeCollective, who’s helped over 750 mid-career professionals build heart-led consulting and coaching businesses that scale their impact, income, and independence.

We unpack what it really means to run a business that’s driven by purpose and results—and why so many professionals underestimate the value of what they already know. Sam doesn’t just drop inspiration—he gives you the framework and proof that it’s possible to do meaningful work and live life on your own terms.

🎧If you’ve ever felt stuck between “what you’ve built” and “what’s next,” this episode is your permission slip—and your roadmap. Hit play and let’s go.

Key Takeaways

• Build a business that gives you more: Impact, Income & Flexibility
• Why your experience isn’t enough—and how to turn it into true expertise
• The four ingredients for building a better business (spoiler: one of them is YOU)
• The magic of niching down (and how it actually expands your reach)
• Value-based pricing: how to charge what you’re worth and feel good doing it

About the Guest
Sam Lee is the founder of IndeCollective and a champion of career freedom. A former exec at Goldman Sachs and WeWork, Sam helps professionals turn their expertise into thriving consulting businesses. Through IndeCollective, he’s helped 750+ mid-career pros earn more, create impact, and work on their own terms.

Additional Resources

• Website: www.indecollective.co
• LinkedIn: www.linkedin.com/company/indecollective
• Instagram: www.instagram.com/indecollective
• X: x.com/indecollective
• Podcast: https://indecollective.co/publication/

📌Explore the Dialogue’s Treasures: Tap here to delve into our conversation. https://tinyurl.com/ep96-sam-lee

📌Up Next: Step into the world of Shahada Karim, a wellness visionary and former broadcast journalist who blends plain speech with purposeful action. Through movement, mindfulness, and community, she helps others fall in love with themselves and live vibrant, healthy lives from the inside out.

Support the show

Consider supporting the continued efforts of the show in bringing great free content to you every week click SUPPORT THE SHOW to become a monthly supporter and get a shout-out on the next episode

Next Steps:

Subscribe to The Heart-Led Business Show on

• Spotify
• Apple Podcasts
• YouTube

Connect with me on social media:

• Facebook
• Tom Jackobs Business Page
• Instagram
• LinkedIn
• X (Formerly Twitter)

Teasers & Announcements:

• Get my FREE SALES TRAINING here: https://go.tomjackobs.com/linktree-page
• Love the episode? Your review on Apple Podcasts or Spotify fuels our mission.
• Need some recommendations on great tools to help with sales? Check out my preferred tools here: https://tomjackobs.com/resources