When Dave Eyerly set out to reinvent regional air travel in 2010, he ran into the same barriers healthcare providers face today: bloated systems, rigid regulations, and outdated thinking that punishes innovation.

Everyone told him a subscription-based airline would never work.

They were wrong.

Dave co-founded Surf Air, a private flight club that bypassed traditional aviation’s red tape and delivered direct access, premium experience, and time leverage. It was eventually valued at $1.3 billion.

The parallels to healthcare are impossible to ignore.

In this episode, you’ll learn:

- Why subscription models solve the cash flow crisis in service businesses

- The difference between rebelling against a system vs. designing for the people it failed

- How to scale intimate, high-trust experiences without losing your soul

Dave’s journey proves one thing: no industry is truly immovable.

Healthcare is just waiting for someone bold enough to read the rules differently.

If you’re tired of doing things the way they’ve always been done, this conversation might be the spark you’ve been waiting for.

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👉 Book a consult with The HoneyBadger Project: https://calendly.com/mission-driven/5

👉 Message Frank the word INNOVATION on Instagram @frank_benedetto to receive a free masterclass on innovation in Private Practice.

📩 Email Dave at Dave@AcceleratePV.com to connect directly.

From publishing controversial articles in the mid 2000s to building a global movement, Kelly Starrett has been disrupting healthcare norms for over a decade before most even recognized the system was broken.

In this powerful conversation, Kelly shares how he dared to challenge established practices despite fierce pushback and built a revolutionary approach to Physical Therapy that combines performance, lifestyle medicine, and technology.

Inside you'll learn:

• Tangible steps to standing up for your clinical beliefs
• How to create a hyperlocal impact that spreads globally
• The untapped opportunity of lifestyle medicine

The three-step action plan Kelly shares at the end of this episode could transform your career and healthcare as we know it by helping you move beyond selling sessions by building an ecosystem.

Follow Frank on IG: @‌frank_benedetto

Subscribe to Frank’s Evolving Practice Newsletter: wearehoneybadgers.com/subscribe

Follow Kelly on IG: @‌thereadystate

Learn more about the Starrett System: https://thereadystate.com/starrett-system/

What followed Anthony Trucks’ failed shoulder surgery was eight years of identity loss, financial chaos, and a spiral to rock bottom, all triggered by a healthcare system that failed. In this raw conversation, Anthony exposes the real cost of the broken system and how he used the pain to forge a new identity and fuel his purpose, offering powerful lessons for healthcare providers who feel like they're losing themselves inside the very system they once believed in.

Inside you’ll learn:

• The difference between shadow work and dark work, and why you need both
• One uncomfortable question that could change your life and career
• How becoming a better storyteller makes you a better clinician
• And so much more…

This isn’t infotainment. This is a call to arms with actionable takeaways you can implement this week.

Take the challenge Anthony drops in this episode and watch your life and career begin to shift.

Follow Frank on IG: @frank_benedetto

Follow Anthony on IG: @anthonytrucks