The Hard Thing About Hard Things: A Melody of Grit & Fortitude ft. Christina Betancourt Johnson
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The Hard Thing About Hard Things: A Melody of Grit & Fortitude ft. Christina Betancourt Johnson
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“It’s this crazy melody of things constantly happening, and you need an incredible degree of grit and fortitude. Even the best-prepared individuals with meticulous plans have to throw them up in the air like confetti. It’s an intangible feeling—until you get into it, you really don’t know.”
This quote from Christina Betancourt Johnson perfectly captures the cannabis industry—where relentless highs and lows force constant adaptation. The question is: are we just treading water, or pushing forward to something greater?
This week, we sit down with Christina Betancourt Johnson, CEO of Standard Wellness Maryland, to discuss:
- How even the best-laid plans evolve in cannabis.
- The balance between compliance, funding, and long-term growth.
- The mindset and strategies needed to thrive in an unpredictable industry.
Chapters
00:00 Introduction to the Cannabis Journey
02:55 Transitioning into the Cannabis Industry
05:52 Navigating the Application Process
09:03 Understanding the Dichotomy of Cannabis Business
11:50 The Importance of Vertical Integration
15:11 Challenges of Operationalizing a Cannabis Business
18:01 Managing Stakeholder Expectations
20:49 Resilience and Adaptability in Cannabis
26:31 Navigating the Cannabis Landscape
30:49 Challenges of Social Equity in Cannabis
33:37 The Importance of Agility in Leadership
36:50 Engaging in the Legislative Process
39:42 Empowering Communities Through Education
43:54 Future Trends in the Cannabis Industry
48:09 Lessons from Experience
Guest Links
- https://www.standardwellness.com/
- https://www.instagram.com/standardwellnesscompany/
- https://www.linkedin.com/company/standard-wellness-company/
- https://www.linkedin.com/in/christinabjohnson/
Our Links:
Bryan Fields on Twitter
Kellan Finney on Twitter
The Dime on Twitter
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