In this episode of The Happy Publishing Podcast, host Erica Glessing takes a deep dive into one of the most overlooked — yet most powerful — tools in book marketing: metadata.

If you’ve ever wondered why some books skyrocket in visibility while others sit hidden in the shadows, this is your inside look into the secret sauce. Erica reveals what she learned during a two-day intensive at Ingram, the largest book distributor in America, where she explored exactly how metadata drives discoverability and sales for authors and publishers alike.

You’ll learn: ✨ What metadata actually is — and why most authors (and even some publishers) underestimate it. ✨ How to write book descriptions that act like magnets, drawing in readers who’ve never heard of you. ✨ The smart way to use ChatGPT to evolve your metadata with accuracy and flair. ✨ Why your keywords, hashtags, and bios are far more than filler — they’re your book’s digital fingerprints. ✨ How to optimize metadata for paperback, hardcover, and Kindle editions to maximize your visibility.

Whether you’re an indie author or a small press publisher, Erica’s insights will help you turn your book metadata into a discovery engine that keeps working for you — long after you hit “publish.”

💡 Tune in and discover how your words, when placed strategically in your book’s metadata, can become the magnetic force that brings new readers, new sales, and new opportunities your way.

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