Repetition isn’t just frequency...it’s the habit loop that cements your brand in the customer’s brain.

In this episode of Todd Liles and the Wizard of Ads, Todd and Roy break down how cue, routine, and reward form the backbone of branding.

From Claude Hopkins’ Pepsodent campaign to Liberty Mutual’s Emu ads, you’ll learn why repetition creates procedural memory, why consistency builds trust, and why predictability kills ads.

In this episode, you’ll discover:

• Why repetition is more powerful than frequency in branding

• The science of procedural memory and how adrenaline cements habits

• How identity reinforcement drives customer purchases

• The habit loop explained: cue, routine, reward

• Why consistency compounds trust but predictability kills ads

• How brands like Liberty Mutual and puppet-based campaigns use cues effectively

• Why rules are for fools — ads must break the mold to work

If you want your HVAC, plumbing, or electrical business to be remembered first, this episode shows you how to make your brand unforgettable.

f you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard