What if the secret to growth isn’t more tools or trends, but simply believing in people?

That’s the hot take Nicky Billou brings to his conversation with Alyssa Nolte. Together they explore how faith, generosity, and human connection shape business in ways no marketing tactic can. If you’re rethinking how to build customer relationships that last, this episode will challenge and inspire you.

Why listen: Nicky’s story - fleeing Iran as a child, learning from an extraordinary father, and now coaching entrepreneurs - shows why belief in people isn’t soft advice. It’s the most powerful strategy for business. Alyssa brings her own lens as a founder to test, question, and connect these lessons back to today’s market.

3 key takeaways:

• Believing in people is more powerful than any marketing trick or growth hack
• True generosity (giving without expecting payback) creates loyalty and opportunity
• Sales done with conviction and care is an act of service, not pressure

Sales is broken and most people hate it. Nikita Vakhrushev says the real problem isn’t the pitch, it’s the experience. When buyers are ready to say yes, salespeople still stall, fumble, or disappear. Alyssa Nolte digs in with Nikita on why the art of sales is dying and what it takes to bring it back.

This conversation will challenge how you think about sales, urgency, and customer trust. If you’ve ever been frustrated by slow deals or missed opportunities, this one will hit home.

Why listen? Because rethinking sales is key to rethinking the future of customer relationships.

3 Key Takeaways:

• Time kills all deals...urgency matters more than ever
• Saying “no” can build more trust than saying “yes” to the wrong client
• Customers want ease, make it simple for them to give you money

Small businesses are fighting to survive and customers may be making it harder.

Kristen Corral shares why today’s consumers hold small business owners to impossible standards, and Alyssa Nolte explores how that pressure is reshaping customer relationships. Together, they rethink what it means to support local businesses in a world of instant reviews, social media callouts, and big-brand expectations.

Why listen?

If you’ve ever wondered why small business feels tougher than ever, this conversation will open your eyes. Kristen has built multiple restaurants and knows firsthand how customer behavior has shifted since the pandemic.

Alyssa brings her own stories of leading and coaching through change, connecting the dots to how all of us build stronger customer relationships.

3 key takeaways:

• Customers now expect small businesses to deliver like big corporations...without the resources.
• Negative reviews and online backlash can crush visibility and morale faster than ever.
• Transparency, community ties, and authentic storytelling are the best defenses.

This is a must-listen for anyone rethinking how we show up for customers and how customers show up for us.