Most marketing advice is built to fail you.

Not because you’re doing it wrong… but because it was never designed to work the way you think.

Alyssa Nolte sits down with Rachel Allen to rethink what actually drives sales today. Funnels, hacks, and “proven systems” promise results, but most ignore how buying really happens. This conversation breaks that down in plain language and shows a better path forward.

If you’ve ever felt like you’re doing all the right marketing things and still not seeing results, this one will hit. It’s about trust, timing, relationships, and why the old playbook is falling apart.

Why listen

You’ll walk away with a clearer way to think about marketing that actually matches how people buy today. Less guesswork, less noise, more clarity.

3 key takeaways:

1. Sales only happen when four things align: right thing, right person, right time, right way
2. Relationships matter more than funnels… people buy from people they trust
3. Most “systems” fail because they worked once, not because they work always

This episode is a fresh take on rethinking the future of customer relationships and what it really means to connect with buyers in a crowded market.

Resources and people mentioned:

• Rachel Allen - boltfromthebluecopywriting.com
• Tanya Kubo - Find Your Freaks podcast
• Book: Indirect Work by Carol Sanford

Alyssa Nolte:

• alyssanolte.substack.com
• linkedin.com/in/alyssanolte

Growth isn’t luck. It’s built on purpose.

If you think successful companies just got lucky, this will change how you see growth.

Alyssa Nolte sits down with Kathie Feng to break down a simple but powerful idea: growth is engineered. Not guessed. Not hoped for. Built step by step. They talk about what actually drives growth at different stages and why most founders get stuck when they try to scale.

If you are building a business, this episode will help you rethink how you approach customer relationships, product decisions, and growth strategy. It challenges the idea that a good product is enough and shows what really moves a company forward.

Why you should listen

Most founders rely on instinct or copy what worked for someone else. Kathie shares a clearer way to think about growth using stages, data, and real customer behavior. Alyssa brings it down to what this looks like in the real world, including where founders fool themselves.

3 key takeaways

1. Growth changes by stage What works from zero to your first customers will not work when you try to scale. You need a new approach at each stage.
2. Your product is not the judge It only works if real customers get it, want it, and can afford it. Your opinion does not count.
3. Scaling means hard choices At some point, you must decide who you serve, who you don’t, and how to grow without breaking what already works.

They also talk about pricing, product-market fit, and why many founders struggle to move past early traction.

People and resources mentioned

• Kathie Feng - LinkedIn and Signal Growth
• Tony Robbins

Connect with Alyssa

• alyssanolte.substack.com
• linkedin.com/in/alyssanolte

Most small businesses don’t own their marketing… they rent it. And it’s costing them more than they realize.

Alyssa Nolte sits down with Sara Nay to unpack a simple but powerful idea: if you don’t own your ads, website, or data, you don’t control your growth. This conversation challenges how businesses work with agencies and pushes you to rethink what “good marketing” actually looks like.

If you’ve ever hired an agency, run ads, or built a website, this will either confirm what you’re doing right… or make you question everything.

Why listen

Sara Nay shares real examples of businesses stuck in bad contracts, losing access to their own marketing, and paying for results that don’t exist. Alyssa Nolte pushes on the hard questions, making this a practical and honest look at how to fix it.

3 key takeaways

• If you don’t own your accounts, you’re building someone else’s asset
• Many agencies report on vanity metrics, not real business results
• AI is becoming a new kind of marketing asset, and you should own that too

This episode is about rethinking the future of customer relationships… starting with who actually owns the connection to your customer.

Resources and people mentioned

• Sara Nay
• Duct Tape Marketing - ducttapemarketing.com
• Lisa Adams (AI thought leader)

Connect with Alyssa Nolte

• alyssanolte.substack.com
• linkedin.com/in/alyssanolte