Understanding is not the same as doing.

If your team keeps learning but nothing really changes, this is for you.

Chris Majer says most companies get learning wrong. We chase new ideas, new frameworks, and new content. But we forget the one thing that actually drives performance… practice. Alyssa Nolte and Chris dig into what it really takes to create embodied competence in business. Not theory. Not hype. Real change.

If you care about leadership, culture, sales performance, or real business transformation, this conversation will challenge how you think about training and growth.

Here are 3 key takeaways:

• Understanding is the starting line, not the finish line.
• You can read books and attend seminars all day. If you do not practice new behaviors, nothing changes.
• Culture change starts at the top.

If senior leaders do not model new behaviors, the rest of the company will ignore them. The fish rots from the head.

Mood drives performance.

Trust, ambition, and confidence create action. Cynicism and resentment kill it. Leaders are the guardians of the mood of the enterprise.

This episode is about rethinking how we learn, how we lead, and how we build stronger customer relationships. If you are serious about business transformation, this one will hit home.

Resources and people mentioned:

• Chris Majer
• Human Potential Project
• The Power to Transform
• Bill McDonough

Connect with Alyssa Nolte:

• alyssanolte.substack.com
• linkedin.com/in/alyssanolte

Insight work is not the problem. How we use it is.

If you lead marketing, product, or customer strategy, this conversation will stretch you. Jill Axline brings a bold take: too often, research becomes a one time event instead of a living system. Alyssa Nolte brings the lens of a working researcher and business builder. Together, they explore how to rethink customer insight for a world that moves in real time.

This is not about replacing research. It is about strengthening it. Faster feedback. Better governance. Smarter use of AI. And a deeper focus on how customers think, feel, and act.

If you care about customer experience, B2B marketing, AI in research, and real world decision making, this one matters.

3 Key Takeaways:

1. Great research must connect to action. Insights should not sit in decks. They should shape messaging, product strategy, and go to market decisions.
2. AI can expand what research teams already do well. Synthetic audiences and simulations can help test ideas early. But human judgment, empathy, and real customer conversations remain essential.
3. Segmentation should evolve with context. Customers are not static. Markets shift. News cycles move. Modern insight work blends foundational research with ongoing signal tracking.

Alyssa Nolte and Jill Axline explore how to evolve research practices without losing rigor or humanity. It is about rethinking the future of customer relationships with stronger methods and better tools.

Connect with Jill Axline on LinkedIn and explore her work at vera.io.

Follow Alyssa Nolte at:

alyssanolte.substack.com

linkedin.com/in/alyssanolte

RevOps fixed sales. It forgot everything after the deal.

If most of your revenue comes from existing customers, but you still run post-sale on gut feel and spreadsheets, this one will hit home. Alyssa Nolte sits down with David DeWolf to rethink the future of customer relationships and ask a hard question… did the RevOps revolution fail where it matters most?

David argues that 80 to 85 percent of revenue comes from current accounts. Yet many companies still track account health with red, yellow, green scores and “relationship vibes.” No real data. No real discipline. No real management cadence.

If you care about net revenue retention, customer success, account growth, or building a durable revenue engine, this conversation is for you.

Why listen?

Because post-sale is too important to run on hope. Because AI now makes it possible to measure what used to feel unmeasurable. Because buying another tool will not fix a broken management system.

3 Key Takeaways

1. Start with the problem, not the tech. The goal is higher net revenue retention. Work backward from what drives retention and growth, not forward from a shiny data platform.
2. Measure what actually drives account health. Perception of service quality. Strength of relationships. Alignment between companies. These are hard to see, but AI can now surface real signals from emails, calls, and conversations.
3. Operationalize the data. A dashboard means nothing without discipline. You need clear roles, weekly account reviews, and leadership that drives behavior change.

Alyssa and David challenge the idea that post-sale is a “soft” function. They make the case that it deserves the same rigor sales and marketing get. If we are serious about rethinking customer relationships, we have to stop guessing account health and start managing it.

Resources and People Mentioned

• David DeWolf
• Knownwell.com
• Brian Shea
• alyssanolte.substack.com
• linkedin.com/in/alyssanolte